News, Articles & Knowledge

HubSpot Product Update - August 2022

31-Aug-2022 17:39:26 | 3 Minute Read

This month we saw some interesting updates so we’ve put this blog together to dive into more detail about the top product updates and news announced in August.

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Topics: Technology, Inbound, Digital Marketing, HubSpot

GA4 – Why you Need it Now & Summary of Recent Updates

27-Jul-2022 16:45:41 | 5 Minute Read

Google Analytics 4 (GA4) is the latest property type available to Google Analytics users and is the successor to the popular Universal Analytics (UA) property. As discussed in our previous blog post, What is GA4 & How Will It Impact Your Business?, GA4 uses an event-based data model to track its user’s actions, and utilises “Data Streams” to connect all your data sources, such as website, iOS or Android apps, into one single property. GA4 aims to be more user-friendly by supplying you with a handful of automatically tracked events and “Enhanced Measurement” tracking, to automatically measure interactions and content on your site, such as file downloads, scrolls, etc., without the need for additional tracking code.

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Topics: Technology, News, Google Analytics, Digital Marketing, Paid Search

Exciting Changes to the HubSpot CMS Provision

30-Jun-2022 14:12:08 | 3 Minute Read

In June, HubSpot announced the release of HubSpot CMS Free. The free CMS tools offer a web page builder and web content management system for businesses who want to explore how incorporating their website into a full stack of tools can help them grow their business through their website. This entry-level version has out-of-the-box hosting and security, custom domains and up to 25 website pages (excluding blog posts and landing pages) as well as many more features.

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Topics: Technology, News, HubSpot, Website Development

Trends in Marketing Automation

01-Jun-2022 14:17:04 | 3 Minute Read

Drive Results and Efficiency in Your Digital Marketing

Scaling marketing efforts while still approaching leads in a personalised way can be a real challenge for marketing teams. In the recent years, however, marketing automation has emerged as a way for businesses to streamline their digital marketing and complement marketing and advertising campaigns across the board.

But what exactly is marketing automation? And what are some of the trends that are shaping its evolution? Let’s take a closer look!

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Topics: Technology, Inbound, The State of Marketing, Digital Marketing, HubSpot

HubSpot Product Update - May 2022

30-May-2022 09:44:46 | 3 Minute Read

Our MarTech team dedicate time every month to ensure that they are up to date with the latest features and updates from HubSpot. We want to make sure that we can leverage each element of functionality to ensure our clients are utilising their HubSpot portal as effectively as possible.

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Topics: Technology, News, Inbound, Digital Marketing, HubSpot

Innovation Visual Become HubSpot Diamond Partners

16-May-2022 18:04:05 | 1 Minute Read

We are thrilled to announce that Innovation Visual have been awarded HubSpot Diamond Partner status. This achievement means we are one of the top HubSpot Partner agencies in the UK.

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Topics: Technology, News, Inbound, HubSpot, Us