News, Articles & Knowledge

Advanced Google Shopping Optimisation Tips & Techniques

11-Oct-2019 16:57:14

Shopping campaigns for almost all e-commerce led websites are a vital tool in a business’s PPC arsenal. Not only do shopping campaigns provide a highly effective ad format, which highlights the visual aspect of your product. Shopping ads are also highly automated. Because shopping ads are extremely automated you also have far less options when it comes to targeting; in comparison to your standard search ads. However, this can also be of a benefit, as Google will then use all the tools in its disposal to show your ad to the people searching for the right query and the right product at the right time.

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Topics: PPC, International Strategy, Ecommerce

Creating a Successful International Advertising Campaign In Multiple Languages

24-Sep-2019 10:12:04

If you’re an international business that deals with clients and customers across the world, one of your challenges will be translating not only ads but your website, marketing materials and any point of contact your users might interact with.

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Topics: PPC, International Strategy

Fresh New Look for Google Search Listings

31-May-2019 11:01:06

Google has always put the user front and centre of all their strategies and the latest revamped look of how Google's mobile search listings appear is no different. Read on to find out about the latest changes in design. 

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Topics: SEO, PPC

Introducing Google's New Gallery Search Ads

31-May-2019 08:24:52

Announced at ‘Google Marketing Live’ event, along with a whole heap of important updates to the Google ads platform, was ‘Gallery Ads’. This format aims to bring a more interactive and visually appealing results page. Prabhakar Raghavan, SVP of Google Ads and Commerce had this to say, “By combining search intent with a more interactive visual format, gallery ads make it easier for you to communicate what your brand has to offer”.

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Topics: PPC, Ecommerce

Scommerce Mage Working with Innovation Visual

22-Mar-2019 11:07:00

We are proud to confirm that we are now formally working with the talented Scommerce Mage team to boost their paid and organic search engine results as well as collaborating on the provision of Magento websites.

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Topics: SEO, PPC, Work, News, Ecommerce

Google Ads Update 2019 - The Removal of Average Position Reporting

20-Mar-2019 16:51:45

Google Ads is making constant changes however one significant change we must focus on is the removal of average position reporting. 

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Topics: PPC, News