News, Articles & Knowledge

The secret to successful Facebook advertising

26-Nov-2018 10:15:00

Facebook is no longer just an incredibly useful and powerful tool for your social life. In fact, Facebook may have created the single greatest marketing tool your business has available to them.

Facebook advertising is giving businesses the opportunity to extend their reach and capitalise on their “perfect” client or customer by allowing businesses to laser focus in on target demographics.

Here are some of the secrets to a successful Facebook Advertising campaign. 

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Topics: PPC, Social Media, Technology

Digital Marketing Horror Stories You Need to Beware Of!

31-Oct-2018 12:34:00

When it comes to Digital Marketing strategy and implementation, things can, and do, go wrong! Some of the mistakes can be far more damaging than others and we are going to delve into some of digital marketing’s most haunting horror stories that will have you screaming how did that happen in the first place?!

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Topics: PPC, SEO, Content

Using Video in Digital Marketing

19-Oct-2018 09:53:48

Video is one of the most powerful forms of media when it comes to engaging people. A well-made video can be eye catching, entertaining and informative. One of the standout advantages of video is the ability to present a large amount of information to the viewer quickly in a far more engaging way than having them read an article.

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Topics: PPC, SEO

12 Tips On How To Get Traction On Your Shopping Campaigns

15-Oct-2018 09:51:00

Shopping campaigns are notoriously hard to maintain and can be difficult to get a good result from. However, when done correctly shopping ads can dramatically increase conversions and increase your ROI.

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Topics: PPC

How to Avoid Errors in Google Ads Shopping?

26-Sep-2018 14:30:00

So, you’ve prepared your Shopping feed, set up your campaign structure, written your descriptions, allocated your budget and double checked everything. However, after clicking ‘Enable’, you start receiving notifications about product feed errors and disapprovals - what’s gone wrong?

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Topics: PPC, News

Google Updates Their Ads, Again!

17-Sep-2018 10:30:00

Google has done it again and as you’re probably aware, Google loves to update Google ads all the time with some updates being bigger and better than others…

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Topics: PPC, News