News, Articles & Knowledge

Fresh New Look for Google Search Listings

31-May-2019 11:01:06

Google has always put the user front and centre of all their strategies and the latest revamped look of how Google's mobile search listings appear is no different. Read on to find out about the latest changes in design. 

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Topics: SEO, PPC

Introducing Google's New Gallery Search Ads

31-May-2019 08:24:52

Announced at ‘Google Marketing Live’ event, along with a whole heap of important updates to the Google ads platform, was ‘Gallery Ads’. This format aims to bring a more interactive and visually appealing results page. Prabhakar Raghavan, SVP of Google Ads and Commerce had this to say, “By combining search intent with a more interactive visual format, gallery ads make it easier for you to communicate what your brand has to offer”.

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Topics: PPC, Ecommerce

Google Ads Update 2019 - The Removal of Average Position Reporting

20-Mar-2019 16:51:45

Google Ads is making constant changes however one significant change we must focus on is the removal of average position reporting. 

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Topics: PPC, News

Advertising on Waze

28-Feb-2019 17:04:42

Waze is a navigation app used by millions of drivers around the world. Waze was founded in 2008 by Ehud Shabtai who was tired of sitting in Tel Aviv traffic, so set about creating navigation system that was smarter and more adaptable with routes planned using real time traffic conditions. This led to the development of the Waze app, which Google bought for $966 million in 2013.

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Topics: PPC

HubSpot integrates LinkedIn Ads

25-Feb-2019 08:13:10

HubSpot recently announced a new feature which will allow users to track and optimise their LinkedIn Ads from within the HubSpot platform. This new feature will be available in the Professional and Enterprise tiers of the Marketing Hub as part of the HubSpot Ads tool.

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Topics: Technology, PPC, News

Digital Marketing – What to look out for in 2019?

28-Jan-2019 17:41:07

The digital marketing landscape is constantly changing and it’s important to keep up to date with the latest digital marketing trends to ensure your business stays ahead of its competitors. In this article we’ll be taking a look at the digital marketing trends that you need to be aware of in 2019, which should help you to plan your marketing strategy to bring about success for your business online.

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Topics: SEO, PPC, Content