News, Articles & Knowledge

Google MUM and What it Means for You

06-Oct-2021 17:43:40 | 5 Minute Read

Back in May we reported the announcement of Google MUM and what it might mean for search. MUM began to come into effect in June 2021, with the aim of delivering improved search results based on a more real-world understanding of language and complex queries. This updated blog gives more information about Google MUM and how it is likely to be applied in real world searches. 

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Topics: SEO, Website, Technology, Content, Strategy

Why Your Organic Click-Through Rate Is So Low & How to Increase It

30-Sep-2021 13:13:25 | 3 Minute Read

Three members of the IV team headed to BrightonSEO this month to deepen their knowledge on all things SEO. A talk we found particularly interesting focused on the three key steps you can take to improve the organic click-through rate (CTR) of your site.

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Topics: SEO, Events, Conversion Rate Optimisation (CRO)

BrightonSEO Key Takeaways: Latest Search Marketing Trends & Insights

29-Sep-2021 11:00:03 | 5 Minute Read

Three of the Innovation Visual team attended the in-person spectacle that is BrightonSEO recently. Brighton SEO is a search marketing conference where like-minded SEOs unite and congregate to discuss the latest insights, trends and tools available. From ecommerce focused speakers and technical SEO data-driven experts to local SEOs, BrightonSEO had a variety of informational teachings on how experts in the field can do things even better.

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Topics: SEO, Events, Effective Search Engine Optimisation (SEO), BrightonSEO 2021

Google Algorithm Latest News: Link Spam Update

26-Aug-2021 10:55:33 | 2 Minute Read

Google continually updates its algorithms, with core algorithm and general updates happening throughout the year. The latest of Google’s general updates was the spam update, which rolled out on 26th July 2021 and took two weeks to roll out. The update concentrates on backlinks to websites and whether they are spammy or quality links. This article discusses the link spam update, what effect the update could potentially have on your website and how it will impact SEO, how Google may penalise links going forward, why links are so important for SEO, and an action plan to optimise towards the link spam update.

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Topics: SEO, Technology, News, Digital Marketing, Effective Search Engine Optimisation (SEO)

Google's July 2021 Core Update

01-Jul-2021 14:36:00 | 4 Minute Read

It's been a busy time for Google in the last couple of months. In June they rolled out the Core Web Vitals algorithm update and, as of 1 July, they will be rolling out the second part of that update. It is anticipated that it will take up to 2 weeks for the update to roll out completely. While all that is going on they have also been rolling out their Page Experience Update which will continue rolling out up until the end of August.

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Topics: SEO, News, Digital Marketing

IV are European Search Awards 2021 Winners!

23-Jun-2021 15:42:52 | 3 Minute Read

We’ve done it again…! Innovation Visual has won the European Search Award’s ‘Best Use of Search – Not for Profit’ category and we couldn’t be happier!

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Topics: SEO, Website, Our Team, Work, Events, News, Charity, Digital Marketing