News, Articles & Knowledge

Explaining SEO to your stakeholders - A beginners' guide

19-Dec-2023 09:11:48 | 5 Minute Read

SEO or Search Engine Optimisation is the action of optimising your website and web pages to improve their online visibility. By following certain best practices, you can improve your online rankings for certain keywords in order to attract more relevant organic traffic through search engine results pages. If your website answers users’ queries well, you can then turn this traffic into leads and hopefully, paying customers.

Learn about the fundamentals of SEO in this simple guide for beginners. It is designed for Marketing Managers and CMOs to share with stakeholders so they can better understand what SEO is and why it's important to invest resources in it.

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Topics: SEO, Digital Marketing, Effective Search Engine Optimisation (SEO), Google

August 2023 Google Core Update

01-Sep-2023 08:06:22 | 5 Minute Read

It’s been a busy year for Google updates, and the second core update of the year has landed in August 2023. 

Following a turbulent time in organic search going back to May this year, the August broad core algorithm update was officially released on August 24th and is expected to take around two weeks to fully roll out. 

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Topics: SEO, Content, Strategy, Digital Marketing, Effective Search Engine Optimisation (SEO), Content Strategy & Planning

How AI is Changing Marketing in 2023

01-Jun-2023 10:40:17 | 11 Minute Read

In today's rapidly evolving digital landscape, artificial intelligence (AI) is making a profound impact on marketing strategies, presenting both opportunities and challenges for CMOs, Marketing Directors, and even CEOs everywhere. AI technologies are revolutionising the way businesses engage with customers, optimise campaigns, and deliver personalised experiences. It’s also affecting the way consumers search.

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Topics: SEO, Technology, Content, Strategy, Digital Marketing, Content Strategy & Planning, Lead Generation, Artificial Intelligence (AI)

Our Top 5 Key Takeaways from Brighton SEO

25-May-2023 11:29:14 | 5 Minute Read

On 20th April 2023, three of our digital marketing experts headed down to the Brighton Centre to attend the world’s largest search marketing conference, complete with training courses, speakers and talks from industry leaders. With more than 5000+ attendees from 50+ countries, the event attracts search marketers from across the globe, keen to dive further into the world of search marketing. This blog outlines our top 5 key takeaways from this year’s Brighton SEO conference, and how we will be using the new ideas we gleaned to further help our clients reach their digital marketing objectives.

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Topics: SEO, Events, News, Social Media, Digital Marketing, Effective Search Engine Optimisation (SEO)

The Future of AI in Search

01-Mar-2023 10:33:04 | 8 Minute Read

Why is AI such a hot topic right now?

The emergence of Artificial Intelligence (AI) is slowly but surely changing the way we interact with technology forever, and it is now a growing topic in many industries.

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Topics: SEO, Technology, Content, Strategy, Digital Marketing, Effective Search Engine Optimisation (SEO), Content Strategy & Planning

The Future of Search

01-Dec-2022 12:56:43 | 8 Minute Read

 Search, or the practice of using online SEP’s (Search Engine Platforms) to search for information, is an everyday part of life, both at home and at work. In fact, search is so embedded in how we live, many of us never give a thought to how easily and how often we turn to online platforms to discover the information we need, be it a historical fact, a phone number for that new restaurant, booking tickets or just the satisfaction of idle curiosity.

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Topics: SEO, Technology, Strategy, Digital Marketing, Paid Search, Effective Search Engine Optimisation (SEO)