News, Articles & Knowledge

A Look Back at the History of the Internet and Digital Marketing

29-Oct-2019 07:38:25

The internet; something we probably take for-granted as many of us probably cannot remember what life was like before it existed! Since the invention of the World Wide Web in 1989 by a Tim Berners Lee; the internet and the digital world has evolved drastically. In 1990 just 0.5% of the global population used the internet. Fast forward to today and there are a staggering 4.33 billion internet users equating to an global online penetration of 59% with users using the internet to do everything from watch videos, research information, find new recipes, downloading music, writing reviews to buying new clothes and groceries. The majority of individuals consume some sort of digital content on a regular or daily basis and digital marketing has the capability to reach large and targeted audiences.

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Topics: SEO, PPC, Inbound, Social Media

Mapping Content for Different Stages of the Customer Journey

04-Oct-2019 15:17:10

It doesn’t matter if your goal is to acquire leads, increase sales or conversions, content plays a crucial role in moving people through the buyers’ journey. With a staggering 4.39 billion internet users worldwide creating content is a great way to reach an audience and where they are. From videos to images to blogs, content helps your prospective customers or leads learn about you as a brand, gather information about your products and services and as a business you can use content to position yourself as the expert in that field.

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Topics: SEO, Inbound, Content

A Review of BrightonSEO September 2019: From the Pros and Cons to What I Liked and Disliked

19-Sep-2019 14:30:00

I was lucky enough to attend my fifth Brighton SEO conference in September 2019. After attending five times, you would think that should give you a clear view on how it works and whether it works well. Whilst this may be the case, I thought it would be good to share a few thoughts and an honest review on the conference this time round.

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Topics: SEO, Events, News

Innovation Visual Team Head North for Search Leeds 2019

21-Jun-2019 11:07:53

The digital marketing landscape is continually changing which is why learning and development is so important to us at Innovation Visual.  Investment in training allows us to keep up to date with key changes to allow us to deliver the very best digital marketing services and results to our clients. It also benefits the people who are at the heart of Innovation Visual; as part of their own personal and professional development.

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Topics: SEO, Our Team, Events, News

Fresh New Look for Google Search Listings

31-May-2019 11:01:06

Google has always put the user front and centre of all their strategies and the latest revamped look of how Google's mobile search listings appear is no different. Read on to find out about the latest changes in design. 

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Topics: SEO, PPC

Luxury Lingerie Specialists choose Innovation Visual for their Digital Marketing Services

08-May-2019 09:45:00

The Innovation Visual team are pleased to announce that we are working with luxury lingerie and swimwear specialists - Amazing Grace.

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Topics: SEO, Work