News, Articles & Knowledge

The Power of Community - Driving Engagement & Conversion

01-Nov-2022 11:33:23 | 7 Minute Read

We live in a world that is increasingly physically disconnected and digitally connected. In this environment, an effective community has become an invaluable brand asset, enabling brands to positively connect with and influence their audiences. Community is becoming more prevalent as a tool because, in response to a looming recession, brands are looking for ways to more firmly anchor existing customers to them but also to attract new customers from a wider range of markets. Developing a community that supports, helps and adds value for those audiences is an exceptional way to cut through the noise and drive lasting engagement.

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Topics: Technology, Strategy, The State of Marketing, Digital Marketing

Innovation Visual Partner with Aztec Support

31-Aug-2022 17:35:20 | 2 Minute Read

Innovation Visual are thrilled to announce we will be working with Aztec Support. Aztec Support have over 21 years’ of experience in providing an expert IT support service in Chichester and beyond and have enlisted the help of Innovation Visual to elevate their marketing efforts and increase quality leads.

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Topics: SEO, PPC, Work, News, Social Media, Strategy, Video, Digital Marketing, Paid Search, Effective Search Engine Optimisation (SEO), Content Strategy & Planning, Lead Generation

Why Investing In A Recession Helps Businesses Survive & Thrive

30-Jun-2022 18:15:40 | 7 Minute Read

While investing money in any business activity during hard economic times seems counter intuitive, there is strong empirical evidence that businesses who invest strongly in effective marketing during downturns achieve better ROI on their investment and emerge stronger, more stable and with greater visibility and market share.

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Topics: Strategy, The State of Marketing, Digital Marketing

Our 5 Top SEO Trends To Think About In 2022

22-Feb-2022 14:26:00 | 7 Minute Read

Search engine optimisation (SEO) is a crucial part of any business’s digital marketing strategy. Effective organic search is a cost-efficient, long-term means of delivering increased ranking, share of voice, visibility and for driving relevant traffic volume over the medium and long term.

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Topics: SEO, Content, Strategy, Video, Digital Marketing, Effective Search Engine Optimisation (SEO)

Exceptional Year-on-Year Results Growth for Josephs Wigs

26-Jan-2022 08:51:00 | 2 Minute Read

It’s not always easy to see the wood for the trees and often, day to day, incremental changes aren’t visible. It’s not until you take a step back that you can see the true scale of what has been achieved over a period of time.

While we measure and report every month for all our clients, the results achieved for Joseph’s Wigs are particularly noteworthy when comparing year on year growth.

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Topics: PPC, Work, Strategy, Ecommerce, Digital Marketing, Case Study, Paid Search, Conversion Rate Optimisation (CRO), Effective Search Engine Optimisation (SEO), Content Strategy & Planning

Google E-A-T Explained: Everything You Need To Know

26-Oct-2021 15:38:56 | 3 Minute Read

In the world of SEO, Google E-A-T is on every SEO specialist’s radar and has been a trending subject since August 2018. E-A-T stands for Expertise, Authority, and Trustworthiness, which was outlined in Google’s official Search Quality Evaluator Guidelines. E-A-T looks at the content creation, the content creator, and the website overall to understand whether the content provides valuable and correct information to the user. This guide will explain what E-A-T is, how important it is, and how to optimise towards a SEO friendly website by using Google’s E-A-T as guidance.

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Topics: SEO, Strategy, Digital Marketing, Effective Search Engine Optimisation (SEO)