News, Articles & Knowledge

What Third Party Cookie End-of-Life Means for You

13-May-2020 13:39:34

For some time now Google Chrome and other browsers like Safari have been rolling out updates which have been increasing the restrictions placed on third party cookies, and even first party cookies to a degree. Safari was one the first to bring in these changes (on a large scale), but they also have less to lose from these kinds of restrictions. And Microsoft Edge, we don’t really care about (we’ll let you look this up).

Soon things are about to change, drastically! Google Chrome is going to start to ‘phase out’ third party cookies, natively. The intention is to do this within two years; however, changes could come sooner.  But what effect will this have on marketers and where will this leave adtech companies which are solely reliant on these cookies to function?

Read More

Topics: SEO, PPC, Content, Strategy, The State of Marketing

How Dark Traffic Can Lead to Inaccurate Google Analytics Data

23-Apr-2020 13:25:14

Every business seeks accurate data. Accurate data can be transformed into useful insights that guide your overall strategy. You may rely on Google Analytics for accurate and reliable website data however if this is the case; you need to be aware of something called ‘dark traffic’. Although dark traffic can go mostly under the radar, it’s likely having a huge effect on the quality and accuracy of your data.

Read More

Topics: Strategy, Google Analytics

How to Define Lead Lifecycle Stages

17-Apr-2020 07:36:18

Defining the lifecycle stages of your leads is an essential step in creating a sales cycle that will align your marketing and sales teams; helping your organisation to deliver on your goals and objectives.

As HubSpot Partners, we strive to help our clients achieve growth from their digital channels through the acquisition, nurture and conversion of relevant leads. This is achieved through a balance of inbound marketing, marketing automation and, most importantly, through a well-defined sales process.

Read More

Topics: Work, Strategy, The State of Marketing

How to Survive the 'now' and Support your Brand for the Future

08-Apr-2020 13:38:00
Dr Martin Stillman-Jones provides his expert opinion on where businesses should invest their costs to survive the 'now' and support your brand for the future. He tells us which three things should definitely not be sacrificed in an economic downturn in which we are in now. 
Read More

Topics: Strategy, The State of Marketing

Free Google Ads Credit for Small Medium Businesses

03-Apr-2020 10:53:14

Google has just announced that they will be providing $340 million in ad credits to small and medium sized businesses on the Google Ads platform. These credits are intended to reduce the cost of maintaining an account and help businesses reach out to their customers during this unprecedented time.

Read More

Topics: PPC, News, Strategy

Why You Need to Move your Spend from PPC to SEO

03-Apr-2020 10:51:26

When people are buying products and services paid search, also known as Pay Per Click or PPC, can be a great tactic to use to get people looking for what you are doing to buy from you. Or if it is an offline purchase, submit a lead form to start the purchase conversation. You pay your money for the click, get people to the site and if the conversion metrics multiplied by the cost per click (CPC) work you get leads at a profitable level. But paid search works on the here and now. What if those conversion metrics plummet? Even with rapidly dropping CPCs, when people aren’t buying paid search simply doesn’t deliver.

Read More

Topics: SEO, PPC, Strategy