News, Articles & Knowledge

Google MUM and What it Means for You

23-Jun-2021 15:02:25 | 4 Minute Read

MUM stands for Multitask Unified Model and is a new Google language model which helps users by being better equipped to answer complex search queries.

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Topics: SEO, Website, Technology, Content, Strategy

Citron Shop Partner With Innovation Visual

02-Feb-2021 11:25:10 | 3 Minute Read

We are delighted to announce that Citron Hygiene have chosen to work with Innovation Visual on their new e-commerce site, The Citron Shop.  Working in partnership, we will provide ongoing digital marketing services; helping to grow the business and achieve their goals.

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Topics: SEO, PPC, Work, Inbound, Content, Strategy, Ecommerce, Digital Marketing

What To Expect In Digital Marketing In 2021

11-Jan-2021 12:19:28 | 8 Minute Read

It’s 2021, finally…. And after the events of 2020, global and domestic, we could all be forgiven for thinking that the start of a New Year might herald calmer and more familiar waters ahead. After all, we’ve taken the transition to remote working and the digitalisation of our processes and activities in our stride. We’re aware of the ‘new normal’ and have adapted. Haven’t we?

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Topics: News, Inbound, Content, Strategy, The State of Marketing, Digital Marketing

How To Use Effective Digital Marketing To Make Your Business Stand Out From The Crowd

17-Sep-2020 11:30:17 | 11 Minute Read

2020 has been the year of digital revolution. While bricks and mortar stores and businesses have been forced to close their doors, customers and consumers have shifted to buying online to meet their needs which in turn has meant businesses have had to adjust where they are focusing their efforts in order to compete. 

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Topics: Inbound, Content, Strategy, Digital Marketing

What Third Party Cookie End-of-Life Means for You

13-May-2020 13:39:34 | 5 Minute Read

For some time now Google Chrome and other browsers like Safari have been rolling out updates which have been increasing the restrictions placed on third party cookies, and even first party cookies to a degree. Safari was one the first to bring in these changes (on a large scale), but they also have less to lose from these kinds of restrictions. And Microsoft Edge, we don’t really care about (we’ll let you look this up).

Soon things are about to change, drastically! Google Chrome is going to start to ‘phase out’ third party cookies, natively. The intention is to do this within two years; however, changes could come sooner.  But what effect will this have on marketers and where will this leave adtech companies which are solely reliant on these cookies to function?

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Topics: SEO, PPC, Content, Strategy, The State of Marketing

How Dark Traffic Can Lead to Inaccurate Google Analytics Data

23-Apr-2020 13:25:14 | 8 Minute Read

Every business seeks accurate data. Accurate data can be transformed into useful insights that guide your overall strategy. You may rely on Google Analytics for accurate and reliable website data however if this is the case; you need to be aware of something called ‘dark traffic’. Although dark traffic can go mostly under the radar, it’s likely having a huge effect on the quality and accuracy of your data.

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Topics: Strategy, Google Analytics