News, Articles & Knowledge

Why Investing In A Recession Helps Businesses Survive & Thrive

30-Jun-2022 18:15:40 | 7 Minute Read

While investing money in any business activity during hard economic times seems counter intuitive, there is strong empirical evidence that businesses who invest strongly in effective marketing during downturns achieve better ROI on their investment and emerge stronger, more stable and with greater visibility and market share.

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Topics: Strategy, The State of Marketing, Digital Marketing

Our 5 Top SEO Trends To Think About In 2022

22-Feb-2022 14:26:00 | 7 Minute Read

Search engine optimisation (SEO) is a crucial part of any business’s digital marketing strategy. Effective organic search is a cost-efficient, long-term means of delivering increased ranking, share of voice, visibility and for driving relevant traffic volume over the medium and long term.

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Topics: SEO, Content, Strategy, Video, Digital Marketing, Effective Search Engine Optimisation (SEO)

Exceptional Year-on-Year Results Growth for Josephs Wigs

26-Jan-2022 08:51:00 | 2 Minute Read

It’s not always easy to see the wood for the trees and often, day to day, incremental changes aren’t visible. It’s not until you take a step back that you can see the true scale of what has been achieved over a period of time.

While we measure and report every month for all our clients, the results achieved for Joseph’s Wigs are particularly noteworthy when comparing year on year growth.

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Topics: PPC, Work, Strategy, Ecommerce, Digital Marketing, Case Study, Paid Search, Conversion Rate Optimisation (CRO), Effective Search Engine Optimisation (SEO), Content Strategy & Planning

Google E-A-T Explained: Everything You Need To Know

26-Oct-2021 15:38:56 | 3 Minute Read

In the world of SEO, Google E-A-T is on every SEO specialist’s radar and has been a trending subject since August 2018. E-A-T stands for Expertise, Authority, and Trustworthiness, which was outlined in Google’s official Search Quality Evaluator Guidelines. E-A-T looks at the content creation, the content creator, and the website overall to understand whether the content provides valuable and correct information to the user. This guide will explain what E-A-T is, how important it is, and how to optimise towards a SEO friendly website by using Google’s E-A-T as guidance.

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Topics: SEO, Strategy, Digital Marketing, Effective Search Engine Optimisation (SEO)

Inbound 2021 Highlights: What’s New in Inbound Marketing?

22-Oct-2021 15:39:00 | 6 Minute Read

The Innovation Visual team recently attended HubSpot’s Inbound 2021, one of the worlds’ largest global inbound marketing events. The event spanned three days and encompassed a wide range of inspiring discussions across all areas of digital marketing and culture. This year also saw some particularly inspiring speakers, including the likes of Oprah Winfrey and Spike Lee.



While the event was used to present and announce a series of new HubSpot tools and updates, its primary goal was to share ideas from industry leaders, many of whom delivered some exceptional sessions on the current inbound marketing thought-leadership and emerging trends. As a team we value Inbound as it is a great way to ensure we stay up to date on all things new in this area of digital marketing. Here are a few ideas from two presentations that stood out for us in particular this year:

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Topics: Technology, Events, Inbound, Strategy, Digital Marketing

Google MUM and What it Means for You

06-Oct-2021 17:43:40 | 5 Minute Read

Back in May we reported the announcement of Google MUM and what it might mean for search. MUM began to come into effect in June 2021, with the aim of delivering improved search results based on a more real-world understanding of language and complex queries. This updated blog gives more information about Google MUM and how it is likely to be applied in real world searches. 

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Topics: SEO, Website, Technology, Content, Strategy