News, Articles & Knowledge

August 2023 Google Core Update

01-Sep-2023 08:06:22 | 5 Minute Read

It’s been a busy year for Google updates, and the second core update of the year has landed in August 2023. 

Following a turbulent time in organic search going back to May this year, the August broad core algorithm update was officially released on August 24th and is expected to take around two weeks to fully roll out. 

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Topics: SEO, Content, Strategy, Digital Marketing, Effective Search Engine Optimisation (SEO), Content Strategy & Planning

Threads: Should Your Business Be On It?

24-Aug-2023 13:06:08 | 8 Minute Read

It's no secret that social media has completely changed the way businesses interact with their existing customers and how they can reach out to new audiences. However, are you feeling overwhelmed by the never-ending list of platforms your business needs to stay active on? Staying up to date with the latest social media apps and trends can be a daunting task for businesses, and with the newest arrival to join the social media world, Threads. The big question on everyone’s mind right now is ‘Should businesses jump on Threads?’.

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Topics: Social Media, Strategy, Digital Marketing

Search Generative Experience: What Does It Mean For Your Business?

02-Aug-2023 09:52:14 | 4 Minute Read

Welcome to the future of search! In May 2023, Google unveiled its latest ground-breaking innovation, the Search Generative Experience (SGE). This cutting-edge technology is poised to revolutionise the way we interact with search results and elevate the search engine experience to new heights. With its advanced machine learning algorithms and natural language processing capabilities, SGE aims to provide users with a more intuitive, personalised, and dynamic search experience. Join us as we explore SGE and what this means for the way businesses need to start structuring their information online.

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Topics: Strategy, Digital Marketing, Content Strategy & Planning, Artificial Intelligence (AI)

In-House vs. Agency - The True Costs of Your Digital Marketing

27-Jul-2023 09:00:15 | 13 Minute Read

The increasing cost of living and stalled growth in the UK means many businesses are facing uncertain times. Shrinking markets, rising input costs and pressure to not raise prices for businesses can lead to shrinking margins and increasing pressure on internal budgets – marketing included. Recruiting top talent can also come at a cost, as employers have faced a candidate-driven market whereby potential employees can aim to command the best salary they can get. In times like these, marketing managers and business owners must think carefully about where their budget is effectively allocated and ensure activities deliver a measurable ROI.

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Topics: Strategy, Digital Marketing

How AI is Changing Marketing in 2023

01-Jun-2023 10:40:17 | 11 Minute Read

In today's rapidly evolving digital landscape, artificial intelligence (AI) is making a profound impact on marketing strategies, presenting both opportunities and challenges for CMOs, Marketing Directors, and even CEOs everywhere. AI technologies are revolutionising the way businesses engage with customers, optimise campaigns, and deliver personalised experiences. It’s also affecting the way consumers search.

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Topics: SEO, Technology, Content, Strategy, Digital Marketing, Content Strategy & Planning, Lead Generation, Artificial Intelligence (AI)

The Future of AI in Search

01-Mar-2023 10:33:04 | 8 Minute Read

Why is AI such a hot topic right now?

The emergence of Artificial Intelligence (AI) is slowly but surely changing the way we interact with technology forever, and it is now a growing topic in many industries.

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Topics: SEO, Technology, Content, Strategy, Digital Marketing, Effective Search Engine Optimisation (SEO), Content Strategy & Planning