News, Articles & Knowledge

Why Investing In A Recession Helps Businesses Survive & Thrive

30-Jun-2022 18:15:40 | 7 Minute Read

While investing money in any business activity during hard economic times seems counter intuitive, there is strong empirical evidence that businesses who invest strongly in effective marketing during downturns achieve better ROI on their investment and emerge stronger, more stable and with greater visibility and market share.

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Topics: Strategy, The State of Marketing, Digital Marketing

Trends in Marketing Automation

01-Jun-2022 14:17:04 | 3 Minute Read

Drive Results and Efficiency in Your Digital Marketing

Scaling marketing efforts while still approaching leads in a personalised way can be a real challenge for marketing teams. In the recent years, however, marketing automation has emerged as a way for businesses to streamline their digital marketing and complement marketing and advertising campaigns across the board.

But what exactly is marketing automation? And what are some of the trends that are shaping its evolution? Let’s take a closer look!

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Topics: Technology, Inbound, The State of Marketing, Digital Marketing, HubSpot

Is Social Commerce The Future Of B2C Selling Online?

03-Mar-2022 10:21:46 | 4 Minute Read

Marketing Technology (MarTech) is a rapidly expanding field that is growing in pace with the demands of businesses looking to service their customers more effectively, reduce friction from the buyers’ journey and drive sales to meet growth objectives at scale.

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Topics: Technology, Social Media, Ecommerce, The State of Marketing, Digital Marketing

What’s this Metaverse Thing that People are Talking About?

04-Nov-2021 08:43:02 | 6 Minute Read

With Facebook’s holding company changing its name from Facebook to Meta there has been much talk of the metaverse recently. It's a new concept that has got marketers thinking about how the metaverse will impact their business and what they can do to leverage it. Here's more about the metaverse and what you need to know. 

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Topics: Technology, News, The State of Marketing, Digital Marketing

What To Expect In Digital Marketing In 2021

11-Jan-2021 12:19:28 | 8 Minute Read

It’s 2021, finally…. And after the events of 2020, global and domestic, we could all be forgiven for thinking that the start of a New Year might herald calmer and more familiar waters ahead. After all, we’ve taken the transition to remote working and the digitalisation of our processes and activities in our stride. We’re aware of the ‘new normal’ and have adapted. Haven’t we?

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Topics: News, Inbound, Content, Strategy, The State of Marketing, Digital Marketing

What Third Party Cookie End-of-Life Means for You

13-May-2020 13:39:34 | 5 Minute Read

For some time now Google Chrome and other browsers like Safari have been rolling out updates which have been increasing the restrictions placed on third party cookies, and even first party cookies to a degree. Safari was one the first to bring in these changes (on a large scale), but they also have less to lose from these kinds of restrictions. And Microsoft Edge, we don’t really care about (we’ll let you look this up).

Soon things are about to change, drastically! Google Chrome is going to start to ‘phase out’ third party cookies, natively. The intention is to do this within two years; however, changes could come sooner.  But what effect will this have on marketers and where will this leave adtech companies which are solely reliant on these cookies to function?

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Topics: SEO, PPC, Content, Strategy, The State of Marketing