Members of the Innovation Visual team were delighted to attend INBOUND 2018 in Boston, MA this week. This year INBOUND brought together a community of over 24,000 people who all have a passion for digital marketing, sales and delighting their customers through the inbound methodology.

This week a team from Innovation Visual joined 24,000 other professionals from the digital marketing world to learn about the very latest innovations in Inbound Marketing at INBOUND 2018. Among these, were a suite of new products, as well as refinements to some existing ones, from HubSpot.

It has been a fantastic week so far for the Innovation Visual team attending INBOUND 2018. The growth of HubSpot since it was founded in 2005 is simply staggering. HubSpot would never have come about if it wasn’t for the company’s co-founders Brian Halligan and Dharmesh Shah. Without their foresight to see that there was a gap in the market for inbound marketing, none of us would have been attending INBOUND.

It seems that video is set to become the most prevalent form of web content, with Facebook recently predicting that by 2020 all content on its site will be video, whilst IT giant Cisco estimate that video will make up 80% of consumer internet traffic by this time. Evidence of video’s growing importance in the digital landscape includes the fact that YouTube is the second most popular search engine, behind Google, and social media users are increasingly engaging with video content via their social channels (according to Twitter, 82% of its users watch video content on Twitter).

As a HubSpot Partner Innovation Visual were invited to attend the Partner Day at this years’ INBOUND 2018 event in Boston, MA. INBOUND is hosted by HubSpot bringing together a community of people who are driven by a passion for digital marketing, sales and delighting customers through applying the inbound methodology.

Partner Day at INBOUND 2018 offered HubSpot agency partners the chance to hear from a number of marketing industry experts on a variety of topics. Content creation should be an extremely important part of any businesses marketing and sales strategy. It is vital for a website to rank in search engines and has to be engaging enough for a customer to stick around after finding your website and drive them into making a purchase of your product and/or service.