News, Articles & Knowledge

How Your Business Can Start Social Selling to Improve Lead Generation

06-Oct-2019 18:07:00

There’s a high chance that your business may already be engaged in the basics of social selling especially if you have a LinkedIn account, Twitter account and or actively engage in forums like Quora and Reddit as these are ideal platforms to ‘social sell’.

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Topics: Inbound, Content, Social Media

Mapping Content for Different Stages of the Customer Journey

04-Oct-2019 15:17:10

It doesn’t matter if your goal is to acquire leads, increase sales or conversions, content plays a crucial role in moving people through the buyers’ journey. With a staggering 4.39 billion internet users worldwide creating content is a great way to reach an audience and where they are. From videos to images to blogs, content helps your prospective customers or leads learn about you as a brand, gather information about your products and services and as a business you can use content to position yourself as the expert in that field.

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Topics: SEO, Inbound, Content

It’s time to rethink the way you build personas

02-Oct-2019 17:02:39

Personas are a vital part of content marketing. Defining who your customers are helps you to understand how to talk to them, their pain points or challenges, where to reach them and eventually how to get them to perform a specific action on your website. Combined with a good understanding of their buying journey, your personas can help you write relevant, useful content that will push them further down the funnel.

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Topics: Inbound, Content

Key Takeaways from INBOUND 2018

10-Sep-2018 09:53:50

Members of the Innovation Visual team were delighted to attend INBOUND 2018 in Boston, MA this week. This year INBOUND brought together a community of over 24,000 people who all have a passion for digital marketing, sales and delighting their customers through the inbound methodology.

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Topics: Technology, Inbound

INBOUND 2018: The Launch of HubSpot's new standalone CMS

07-Sep-2018 18:13:46

This week a team from Innovation Visual joined 24,000 other professionals from the digital marketing world to learn about the very latest innovations in Inbound Marketing at INBOUND 2018. Among these, were a suite of new products, as well as refinements to some existing ones, from HubSpot.

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Topics: Website, Events, News, Inbound

How Do You Grow Better? Dharmesh Shah Reveals The Answer

06-Sep-2018 18:08:00

It has been a fantastic week so far for the Innovation Visual team attending INBOUND 2018. The growth of HubSpot since it was founded in 2005 is simply staggering. HubSpot would never have come about if it wasn’t for the company’s co-founders Brian Halligan and Dharmesh Shah. Without their foresight to see that there was a gap in the market for inbound marketing, none of us would have been attending INBOUND.

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Topics: Events, News, Inbound