News, Articles & Knowledge

Innovation Visual's Top Takeaways from Inbound 2023

27-Sep-2023 08:30:48 | 3 Minute Read

Earlier this month, we sent Javier and Vanessa from our MarTech team to Boston to attend HubSpot’s annual conference, INBOUND. Our purpose at INBOUND 2023 was clear: to gather knowledge, strategies, and best practices that would propel how our clients use HubSpot to new heights as well as networking with our international clients and the HubSpot community. We believe in offering our clients nothing but the best, and INBOUND provided us with an unparalleled opportunity to access HubSpot’s latest tools, techniques, and trends which will support our clients with achieving their digital marketing goals.

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Topics: Website, Inbound, Digital Marketing, HubSpot

HubSpot vs WordPress: Which CMS is Right for Your Business?

22-Sep-2023 15:46:55 | 9 Minute Read

Your website is your most important digital marketing asset. When you get it right it helps your business grow, from attracting new customers to providing existing customers with an outstanding experience. Choosing the right content management system (CMS) for your website and your business is therefore critical. We see many businesses struggling to achieve their goals because their CMS is holding them back – from slow page loading to obstructive administration to not having the features marketeers need.

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Topics: Website, Digital Marketing, HubSpot

How to Use Attribution in Marketing

21-Sep-2023 12:08:32 | 9 Minute Read

Getting the right insights from your data is critical to any CMO or marketing manager. Understanding what works and what doesn’t allows you to make informed decisions on where to spend time, resources, and budget. Sounds easy, right? Well, depending on how you look at your data, the answer might not always be the same, which can get frustrating and confusing!

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Topics: Google Analytics, Digital Marketing, HubSpot

HubSpot New Features August 2023

22-Aug-2023 09:50:38 | 5 Minute Read

Each month, HubSpot releases a variety of exciting updates aimed at helping HubSpot users to maximise the potential of its platform. Below, we’ve shared a handful of HubSpot’s August updates that we believe businesses should know. If you’re wondering where July’s updates are, these were mentioned across the June and August updates with HubSpot taking their ‘week of rest’ in July.

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Topics: Inbound, HubSpot

Why Should You Keep Your Data Clean in HubSpot?

25-Jul-2023 12:00:51 | 5 Minute Read

Data is a vital part of any business. In marketing, data helps you make better decisions such as budget allocation, evaluating the success of a campaign or activity, and setting an effective marketing strategy.

Most businesses understand they need accurate tracking on their website to make informed decisions and usually focus on platforms like Google Analytics. However, cleansing your HubSpot CRM data is as important as identifying where your traffic came from and you should invest time and resource into eradicating ‘dirty’ data.

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Topics: Digital Marketing, HubSpot

How to Deal with Data Discrepancies Between Digital Marketing Platforms

24-Jul-2023 10:29:42 | 4 Minute Read

Accurate data is critical to make the right decisions in digital marketing. However, comparing data that has been collected within multiple platforms can lead to discrepancies in reported results. This can be frustrating for marketers because it brings a lot of questions. Why is this happening? Is my data accurate? How do I know which platform to trust? In this blog, we’ll cover the reasons behind discrepancies focusing on the most common platforms and where your source of truth should lie for accurate reporting.

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Topics: GTM, Google Analytics, Digital Marketing, HubSpot