News, Articles & Knowledge

Innovation Visual Become HubSpot Diamond Partners

16-May-2022 18:04:05 | 1 Minute Read

We are thrilled to announce that Innovation Visual have been awarded HubSpot Diamond Partner status. This achievement means we are one of the top HubSpot Partner agencies in the UK.

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Topics: Technology, News, Inbound, HubSpot, Us

HubSpot Product Update - April 2022

28-Apr-2022 17:22:47 | 3 Minute Read

Each month the team at Innovation Visual dedicates time to staying on top of the latest features that HubSpot brings to market, so we can share that knowledge with our clients and help them use HubSpot as effectively as possible. There have been plenty of new features launched in the last month and we’re excited to share some of them with you.
Check out our highlights below and if anything catches your attention, feel free to get in touch with our team – we can show you how these latest features can work for you. Onwards!

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Topics: Technology, News, Inbound, HubSpot

What Is GA4 & How Will It Impact Your Business?

29-Mar-2022 17:53:00 | 6 Minute Read

Google recently announced the planned retirement of its Universal Analytics properties within the Google Analytics platform, which are currently due to stop collecting data as of 1st July 2023. Moving forward, Google Analytics 4 (GA4) properties will become the only property choice on the platform. Whilst this change may seem like a long way off, it is vital to begin your preparation and planning now to ensure your company isn’t adversely impacted come July 2023.

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Topics: Technology, PPC, News, Google Analytics, Paid Search

Relaunching Service Hub!

23-Mar-2022 17:05:00 | 4 Minute Read

We’ve got another exciting update from HubSpot…they are relaunching Services Hub. HubSpot wanted to improve the customer experience by changing customer service from a reactive, point-in-time engagement to a proactive customer service function, positively influencing the customer journey.

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Topics: Technology, News, Inbound, Digital Marketing, HubSpot

The State Of B2B Payment Technology

03-Mar-2022 15:35:45 | 3 Minute Read

The State Of B2B Online Payments

The B2B (Business to Business) sales process can be complex and challenging to drive. From complex DMUs (Decision Making Units made up of multiple stakeholders) to developing an efficient and effective proposal process that converts, there are multiple friction points that can cause drop off at each stage of your pipeline. However, evolutions in technology mean that quoting, billing and taking payment need not be one of them.

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Topics: Website, Technology, News, Digital Marketing, HubSpot

Is Social Commerce The Future Of B2C Selling Online?

03-Mar-2022 10:21:46 | 4 Minute Read

Marketing Technology (MarTech) is a rapidly expanding field that is growing in pace with the demands of businesses looking to service their customers more effectively, reduce friction from the buyers’ journey and drive sales to meet growth objectives at scale.

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Topics: Technology, Social Media, Ecommerce, The State of Marketing, Digital Marketing