News, Articles & Knowledge

HubSpot Updates - January 2023

30-Jan-2023 15:25:20 | 5 Minute Read

In January, we saw some really exciting HubSpot updates that we think will truly help HubSpot users. We explore a few of these updates in more detail below.

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Topics: Technology, News, Digital Marketing, HubSpot

The 5 Digital Marketing Trends You Need to Know About In 2023

04-Jan-2023 14:48:53 | 7 Minute Read

2023 is poised to be a year of digital marketing revolution as businesses continue to traverse a post-pandemic digital landscape. Numerous macro-economic changes and significant digital tracking changes, including the Third-Party Cookie phaseout in July 2023 and roll-out of Google Analytics 4, have made digital marketers worldwide reconsider their budgets, strategies, and plans.

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Topics: Technology, Work, Digital Marketing

The Future of Search

01-Dec-2022 12:56:43 | 8 Minute Read

 Search, or the practice of using online SEP’s (Search Engine Platforms) to search for information, is an everyday part of life, both at home and at work. In fact, search is so embedded in how we live, many of us never give a thought to how easily and how often we turn to online platforms to discover the information we need, be it a historical fact, a phone number for that new restaurant, booking tickets or just the satisfaction of idle curiosity.

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Topics: SEO, Technology, PPC, Strategy, Digital Marketing, Paid Search, Effective Search Engine Optimisation (SEO)

HubSpot Product Update - November 22

30-Nov-2022 16:31:32 | 4 Minute Read

In November, we saw some interesting updates from HubSpot. Our team has picked out their highlights and dived into more detail about each below.

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Topics: Technology, News, HubSpot

The Power of Community - Driving Engagement & Conversion

01-Nov-2022 11:33:23 | 7 Minute Read

We live in a world that is increasingly physically disconnected and digitally connected. In this environment, an effective community has become an invaluable brand asset, enabling brands to positively connect with and influence their audiences. Community is becoming more prevalent as a tool because, in response to a looming recession, brands are looking for ways to more firmly anchor existing customers to them but also to attract new customers from a wider range of markets. Developing a community that supports, helps and adds value for those audiences is an exceptional way to cut through the noise and drive lasting engagement.

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Topics: Technology, Strategy, The State of Marketing, Digital Marketing

HubSpot Product October Update

24-Oct-2022 15:16:00 | 3 Minute Read

In October, we saw some interesting updates from HubSpot. We’ve put this blog together to dive into more detail about our top product updates and news from this month.

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Topics: Technology, Inbound, HubSpot