News, Articles & Knowledge

How to grow your business in an on-demand world

28-Nov-2018 16:41:00

The way consumers engage with your business is changing. If you want your company to maintain a competitive advantage then it is important to take note of the shift in consumer behaviours and make sure you’re embracing technology to stay ahead of your competitors in an increasingly on-demand world.

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Topics: Technology

The secret to successful Facebook advertising

26-Nov-2018 10:15:00

Facebook is no longer just an incredibly useful and powerful tool for your social life. In fact, Facebook may have created the single greatest marketing tool your business has available to them.

Facebook advertising is giving businesses the opportunity to extend their reach and capitalise on their “perfect” client or customer by allowing businesses to laser focus in on target demographics.

Here are some of the secrets to a successful Facebook Advertising campaign. 

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Topics: PPC, Social Media, Technology

SMarketing – How can marketing and sales work together?

20-Nov-2018 09:43:35

SMarketing is a term that is being used more frequently as companies are beginning to realise that the traditional divide between sales and marketing is no longer beneficial to a business due to modern technology. Companies with strong sales and marketing alignment achieve 20% more growth than companies who don’t. This statistic demonstrates just how important it is for sales and marketing to work together, however in many cases this is easier said than done. So, how do you get your marketing and sales teams working together?

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Topics: Technology

How to use Live Video in Content Marketing

03-Oct-2018 14:41:00

Live video is not a new feature with a number of social media platforms offering the service. However, using it for content marketing is still in the early stages and many companies are not embracing the potential it can hold. The stats demonstrate that companies should be using live video as part of their digital marketing strategy, especially when you consider that 78% of audiences are already watching and engaging with Facebook live content.

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Topics: Technology, News

Innovation Visual Plate Up Digital Marketing for Breakfast

18-Sep-2018 10:25:09

Innovation Visual are pleased to invite you to our up and coming breakfast event taking place on the 10th October 2018. The event will lend valuable insight to businesses in the local area on how changes to Digital Marketing may affect you and your business. Digital marketing is an evolving field with rapid changes happening each month.

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Topics: Events, Technology

Key Takeaways from INBOUND 2018

10-Sep-2018 09:53:50

Members of the Innovation Visual team were delighted to attend INBOUND 2018 in Boston, MA this week. This year INBOUND brought together a community of over 24,000 people who all have a passion for digital marketing, sales and delighting their customers through the inbound methodology.

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Topics: Inbound, Technology