News, Articles & Knowledge

We've Completed Our Godalming to Guinea Challenge!

30-Sep-2021 14:53:43 | 1 Minute Read

We’re thrilled to announce that the Innovation Visual Team have collectively walked, run, and cycled the 4657 km distance between Godalming and Guinea as a sponsored event in aid of The David Shepherd Wildlife Foundation! The team have put in an extraordinary effort and pushed themselves incredibly hard to achieve this goal. Thanks to all of your kind donations, we were able to raise over £2000 pounds (as at 30/09/21), which Innovation Visual will be matching, meaning we’re going to be donating over £4000 to the David Shepherd Wildlife Foundation! This money will go towards supporting the DSWF’s critical work in Africa and Asia protecting endangered animals, a cause that’s important to all of the IV team.

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Topics: News, Charity

Google Algorithm Latest News: Link Spam Update

26-Aug-2021 10:55:33 | 2 Minute Read

Google continually updates its algorithms, with core algorithm and general updates happening throughout the year. The latest of Google’s general updates was the spam update, which rolled out on 26th July 2021 and took two weeks to roll out. The update concentrates on backlinks to websites and whether they are spammy or quality links. This article discusses the link spam update, what effect the update could potentially have on your website and how it will impact SEO, how Google may penalise links going forward, why links are so important for SEO, and an action plan to optimise towards the link spam update.

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Topics: SEO, Technology, News, Digital Marketing, Effective Search Engine Optimisation (SEO)

HubSpot Releases New CMS Option For Small Businesses & Start-Ups

04-Aug-2021 12:34:17 | 2 Minute Read

HubSpot launch the perfect website solution for small businesses and start-ups today. It’s been under wraps for a while, but we can now share the exciting news that HubSpot have made their exceptional CMS platform even more accessible and flexible with the launch of the new CMS Starter hub.

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Topics: Website, News, Inbound, Digital Marketing

Godalming To Guinea - IV's Latest Fundraising Challenge

22-Jul-2021 11:07:40 | 2 Minute Read

In July and August the IV team will be going all out with their walking, running and cycling in a bid to rack up the miles we cover, even more than usual! This time it isn't for our team fitness challenge though, this time it's for a cause we all believe in passionately.

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Topics: Our Team, Events, News, Charity

Phoenix Goodman - My 2021 so Far!

22-Jul-2021 11:06:36 | 3 Minute Read

Innovation Visual have been sponsoring young Taekwondo star, Phoenix Goodman over the past few years and we are delighted that she keeps us up to date on her progress!

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Topics: News

Google's July 2021 Core Update

01-Jul-2021 14:36:00 | 4 Minute Read

It's been a busy time for Google in the last couple of months. In June they rolled out the Core Web Vitals algorithm update and, as of 1 July, they will be rolling out the second part of that update. It is anticipated that it will take up to 2 weeks for the update to roll out completely. While all that is going on they have also been rolling out their Page Experience Update which will continue rolling out up until the end of August.

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Topics: SEO, News, Digital Marketing