News, Articles & Knowledge

In today’s rapidly evolving digital landscape, personalisation has become a key element of effective marketing strategies. With the increasing influence of AI, businesses are discovering new ways to tailor their marketing efforts to individual consumer needs and behaviours. In the latest episode of Digital Marketing Answered™, our CEO, Tim Butler has an insightful discussion with Yuwon Song, Sales Director and Head of Business Development at Symanto, as she delves into the intriguing connection between AI and personalised customer interactions.

We are proud to announce that we are finalists in not one but two categories this year at the UK Agency Awards: Best Integrated Campaign and Best Agency Culture! The featured campaign was for our long-standing client, Joseph's Wigs. Our approach centred on building a vibrant community, prioritising customer well-being and engagement, and addressing the emotional needs of our audience. This focus not only fostered strong connections but also drove significant growth in both engagement and sales.

Our world is getting more complex and this trend is affecting how we do marketing. Channels are multiplying, platforms and trends constantly evolving which has impacted the consumer’s buying journey. We are in the age of the never normal. Whether your business is B2B or B2C, your consumers need more touchpoints before they make a decision and their journey can be a bit of a mess to track and map!

In this blog, we’ll review how the buying journey has evolved for B2B and B2C and provide some tips on how your business can adapt to keep reaching your audience effectively.

We are excited to share the incredible results we've achieved for flooring specialist, Absolute Flooring, a family-run flooring specialist, through a targeted digital marketing strategy. Using a multi-channel approach with a strong focus on paid advertising, we delivered exceptional growth for their business.

The Impressive Results:

• 168% increase in leads in just 3 months – delivering a consistent flow of high-quality prospects.
• Ad conversion rate of nearly 9% – more than doubling the industry average of 4.26%.

Read more to see how we made this happen:

Recently, a Google leak brought attention to the complexities of search engine optimisation (SEO) and digital marketing strategies. While the specifics of the leak might seem technical, the implications are profound for marketing and revenue leaders who rely on digital channels to drive growth.

Why should revenue leaders care about this? Simply put, SEO and digital marketing strategies are no longer just about keywords and links. They are about building authority, engaging users, and creating trustworthy content—all of which directly impact a company's bottom line. The Google leak highlighted some critical shifts in how digital marketing is evolving, emphasising the need for transparency, credibility, and adaptability in strategies.

In the latest episode of Digital Marketing Answered, Tim Butler, CEO of Innovation Visual, sat down with Professor Paul Watson, Director of the UK's National Innovation Centre for Data, to explore the fundamentals of artificial intelligence (AI) and machine learning. The discussion covered key aspects of AI, including the benefits and risks of large language models (LLMs) like ChatGPT, model bias, and the importance of human oversight in the AI-driven marketing landscape.

Want to listen instead? Find the full interview on apple podcasts here. Prefer Spotify? Listen here instead. Don’t forget to subscribe to our YouTube channel to get the latest Digital Marketing Answered™ updates.