News, Articles & Knowledge

Google March 2024 Algorithm Updates – Fighting genAI

02-Apr-2024 12:04:21 | 6 Minute Read

On 5th March 2024, Google announced two big algorithm updates: the March 2024 Core Algorithm Update and the March 2024 Spam Update. These updates have been launched as a response to the growing complaints of users regarding spam and low-quality results on Google search. In a post on X (formerly Twitter), Google said the algorithms are “designed to show less content made to attract clicks and more content that people find useful” – Google Search Central.

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Topics: Strategy, Digital Marketing, Effective Search Engine Optimisation (SEO), Content Strategy & Planning, Google

Explaining SEO to your stakeholders - A beginners' guide

19-Dec-2023 09:11:48 | 5 Minute Read

SEO or Search Engine Optimisation is the action of optimising your website and web pages to improve their online visibility. By following certain best practices, you can improve your online rankings for certain keywords in order to attract more relevant organic traffic through search engine results pages. If your website answers users’ queries well, you can then turn this traffic into leads and hopefully, paying customers.

Learn about the fundamentals of SEO in this simple guide for beginners. It is designed for Marketing Managers and CMOs to share with stakeholders so they can better understand what SEO is and why it's important to invest resources in it.

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Topics: SEO, Digital Marketing, Effective Search Engine Optimisation (SEO), Google

August 2023 Google Core Update

01-Sep-2023 08:06:22 | 5 Minute Read

It’s been a busy year for Google updates, and the second core update of the year has landed in August 2023. 

Following a turbulent time in organic search going back to May this year, the August broad core algorithm update was officially released on August 24th and is expected to take around two weeks to fully roll out. 

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Topics: SEO, Content, Strategy, Digital Marketing, Effective Search Engine Optimisation (SEO), Content Strategy & Planning

IV are Global Agency Awards 2023 Finalists!

31-May-2023 14:52:45 | 1 Minute Read

We are so excited! We've been nominated as finalists in the Global Agency Awards, in their ‘Best Integrated Campaign’ category. This entry highlights our extensive work with Citron Hygiene, supporting their work around period poverty and menstrual equity. 

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Topics: PPC, Events, News, Awards, Paid Search, Conversion Rate Optimisation (CRO), Effective Search Engine Optimisation (SEO)

Our Top 5 Key Takeaways from Brighton SEO

25-May-2023 11:29:14 | 5 Minute Read

On 20th April 2023, three of our digital marketing experts headed down to the Brighton Centre to attend the world’s largest search marketing conference, complete with training courses, speakers and talks from industry leaders. With more than 5000+ attendees from 50+ countries, the event attracts search marketers from across the globe, keen to dive further into the world of search marketing. This blog outlines our top 5 key takeaways from this year’s Brighton SEO conference, and how we will be using the new ideas we gleaned to further help our clients reach their digital marketing objectives.

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Topics: SEO, Events, News, Social Media, Digital Marketing, Effective Search Engine Optimisation (SEO)

The Future of AI in Search

01-Mar-2023 10:33:04 | 8 Minute Read

Why is AI such a hot topic right now?

The emergence of Artificial Intelligence (AI) is slowly but surely changing the way we interact with technology forever, and it is now a growing topic in many industries.

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Topics: SEO, Technology, Content, Strategy, Digital Marketing, Effective Search Engine Optimisation (SEO), Content Strategy & Planning