News, Articles & Knowledge

RWS IP Services Partner with Innovation Visual

18-Jun-2020 18:14:00 | 2 Minute Read

Innovation Visual are now working with RWS IP Services and look forward to a long and prosperous partnership!

The Innovation Visual team are acting as an extension of their global marketing team, bringing the digital skills required to build upon RWS IP Services’ digital marketing strategy and securing them as a market leader. Our ongoing digital marketing services will drive increased leads and conversions through improved online search presence.

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Topics: Work, News

How to Define Lead Lifecycle Stages

17-Apr-2020 07:36:18 | 3 Minute Read

Defining the lifecycle stages of your leads is an essential step in creating a sales cycle that will align your marketing and sales teams; helping your organisation to deliver on your goals and objectives.

As HubSpot Partners, we strive to help our clients achieve growth from their digital channels through the acquisition, nurture and conversion of relevant leads. This is achieved through a balance of inbound marketing, marketing automation and, most importantly, through a well-defined sales process.

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Topics: Work, Strategy, The State of Marketing

Google Search Updates: Changes to Featured Snippets

24-Mar-2020 16:00:00 | 2 Minute Read

Google have announced that if your page has been listed as a featured snippet on a search result page, then it will no longer also appear as a standard blue link on the first page.

How this will impact your page's rank?

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Topics: SEO, Website, Work, Content, Strategy, The State of Marketing

Working from Home to Provide Digital Marketing Services

20-Mar-2020 12:30:00 | 1 Minute Read

The COVID-19 situation has had an impact on all aspects of our lives. From avoiding pubs and clubs to cancellations of major events to our working situations, with the UK government advising social distancing and working from home where possible.

The Innovation Visual team are no strangers to remote working. We are continuing to provide effective digital marketing services and produce great work and excellent results for our clients, to our expected high standards. This will not change, and we will be working even harder to ensure our clients' success in these difficult times!

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Topics: Work, Content, Strategy, The State of Marketing

Digital Marketing Services for Waverley Business During COVID-19

19-Mar-2020 10:57:28 | 1 Minute Read

The coronavirus outbreak is proving to be a challenging time for many small and medium businesses and the business climate as we know is rapidly changing.  Companies are needing to adapt to change including allowing employees to work remotely and flexibly or offering online and delivery services. To help support local businesses during this uncertain period, Innovation Visual were asked by Waverley Business to help get the message out about COVID-19 business support and advice available to them.

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Topics: Website, PPC, Work, Content, Strategy, The State of Marketing

Why is Google My Business Important for Your Business?

21-Feb-2020 14:23:00 | 5 Minute Read

Google My Business (GMB, formerly known as Google Places for Business) offers companies a fantastic opportunity to appear in Google search results. The best thing about creating a Google My Business listing is that it’s free!

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Topics: Work, Events, News