News, Articles & Knowledge

Sales & Marketing Emphasis: Considerations for SaaS Businesses

11-Nov-2019 13:43:32

Acquiring customers is the key to any business that wants to grow; with software-as-a-service (SaaS) businesses the rush to scale to cashflow neutral puts a lot of attention on how this is achieved. Two of the industry’s leading CMOs, Tom Klein from MailChimp and Janine Pelosi from Zoom discussed the considerations at WebSummit 2019. This is what we learnt from this talk and some of our opinions, on the considerations and impacts of changing emphasis between what you may consider sales vs marketing activities in acquiring customers.

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Topics: Work, Events, News

Working with online wig store, Joseph's Wigs

03-Jun-2019 10:05:00

Innovation Visual are delighted to reveal that we’re now working with Joseph’s Wigs. The Innovation Visual team will be providing digital marketing services with the aim of increasing the website's search visibility for key terms, driving increased level of traffic to the site, with the ultimate aim of increasing sales. 

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Topics: Work

Working with Ah!Yes

23-May-2019 13:16:55

Who are Yes, Yes Yes and what is their relationship with Ah!Yes?

Yes Yes Yes was set up by two longstanding friends, Susi Lennox and Sarah Brooks, who had both worked at pharmaceutical company Pfizer when Viagra was launched, and were aware of the need for effective intimate lubricants and moisturisers.

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Topics: Work, International Strategy

Luxury Lingerie Specialists choose Innovation Visual for their Digital Marketing Services

08-May-2019 09:45:00

The Innovation Visual team are pleased to announce that we are working with luxury lingerie and swimwear specialists - Amazing Grace.

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Topics: SEO, Work

Innovation Visual shortlisted in European Search Marketing Awards

30-Apr-2019 15:18:00

We are delighted to be shortlisted for ‘Best Local Campaign’ in the 2019 European Search Awards.  The European Search Awards is an international competition that celebrates the very best in SEO, PPC, content marketing and digital.

As a finalist, we are competing against some of the leading digital agencies from across the whole of Europe.  The great and the good of the industry will gather for the ceremony in Budapest on 20th June to celebrate the positive impact they are making on digital marketing.  

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Topics: SEO, Work, Awards

Scommerce Mage Working with Innovation Visual

22-Mar-2019 11:07:00

We are proud to confirm that we are now formally working with the talented Scommerce Mage team to boost their paid and organic search engine results as well as collaborating on the provision of Magento websites.

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Topics: SEO, PPC, Work, News, Ecommerce