News, Articles & Knowledge

Google March 2024 Algorithm Updates – Fighting genAI

02-Apr-2024 12:04:21 | 6 Minute Read

On 5th March 2024, Google announced two big algorithm updates: the March 2024 Core Algorithm Update and the March 2024 Spam Update. These updates have been launched as a response to the growing complaints of users regarding spam and low-quality results on Google search. In a post on X (formerly Twitter), Google said the algorithms are “designed to show less content made to attract clicks and more content that people find useful” – Google Search Central.

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Topics: Strategy, Digital Marketing, Effective Search Engine Optimisation (SEO), Content Strategy & Planning, Google

How Marketing Budgets Were Spent in 2023

29-Feb-2024 10:40:17 | 5 Minute Read

Marketing budgets have been through a lot in the past few years! From economic uncertainty to profound changes caused by the pandemic and Artificial Intelligence, CMOs have had to completely rethink how they spend their budgets many times. Marketing departments have been under pressure in many industries to deliver more with less and 2023 seems to have been the culminating point in those years of change.

We’ve explored data from 2023 to understand how marketing budgets have shifted, which channels have grown and which have shrunk to help you strengthen your own digital marketing strategy.

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Topics: Strategy, Digital Marketing, Content Strategy & Planning

The Future of Digital Marketing without Third-Party Cookies

28-Feb-2024 16:40:03 | 8 Minute Read

With the complete removal of third-party cookies impending (as mentioned in our top digital marketing trends for 2024), tactics to adapt to these changes are at the forefront of marketeers’ minds. How will this impact digital marketing strategies and businesses?

We answer all these questions in a recent interview between Founder and CEO of Innovation Visual, Tim Butler and our expert colleague, Senior Biddable and Analytics Executive, Kyle Redman, to explore the impact.

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Topics: Content, Strategy, Digital Marketing, Content Strategy & Planning, Digital Marketing Answered, Data

Everything you need to know about Google’s email authentication requirements

31-Jan-2024 16:01:28 | 5 Minute Read

From February 1st 2024, Google have introduced new authentication requirements for bulk email senders. In this article, we will outline what these requirements are and whether you need to be doing anything about them.

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Topics: Content, Strategy, Digital Marketing, Content Strategy & Planning, Google, Email

Search Generative Experience (SGE) – What Is It & How to Prepare for It

25-Jan-2024 13:52:09 | 10 Minute Read

Google’s Search Generative Experience (SGE) is a new experimental feature which uses artificial intelligence to create contextual answers to complex questions. This aims to provide new and better defined answers, and bring new opinions and angles to existing queries.

SGE is still in its tentative early stages, and is being created to enhance the user search experience. When using SGE, users will see search results page similar to the ones they are used to, but organised in a new way to help them get more from a single search. In this blog, we explore what we know so far.

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Topics: Content, Strategy, Digital Marketing, Content Strategy & Planning

Influencer Marketing: Should your business follow the trend?

25-Jan-2024 10:01:35 | 7 Minute Read

With Influencer Marketing growing as an effective marketing strategy, it’s important to assess whether this could be the right move for your business. According to a HubSpot report 'Influencer marketing yields the highest ROI, along with blogging and social media shopping tools.'

With the potential to transform the way you deliver your marketing, Innovation Visual’s Marketing Manager, Lauren Waterfall recently interviewed Digital Marketing Lead, Vogue Phelps, to gain further insights into this marketing tactic.

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Topics: Content, Strategy, Digital Marketing, Content Strategy & Planning, Influencer Marketing, Digital Marketing Answered