News, Articles & Knowledge

Accelerating Online Sales Through a Smart Approach to Video

30-Jan-2023 14:51:34 | 5 Minute Read

The Statistics

  • Zero to 100,000 views on YouTube in just a few months!
  • Single campaign resulted in driving high-value purchases, giving an average ROAS of 46 times the paid media ad spend.
  • Achieving 15x Return on Ad Spend on Google Ads paid campaigns across the account.
  • Maintained position 1 for highly competitive ‘wigs’ term on Google search results pages (which has 25,000 searches per month in the UK).
  • We now rank 1st for over 32 different keywords with search volumes between 25,000 and 50,000 searches a month.
  • Users who watched a video on the site are 148% more likely to convert than users who don’t.
  • Joseph’s Wigs rank in the top 3 results for 213 different keywords with aggregate search volumes of up to 25,000 searches a month.
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Topics: Social Media, Video, Case Study, Content Strategy & Planning

New HubSpot Website for Red Flag Alert

27-Oct-2022 14:17:55 | 4 Minute Read

 Innovation Visual client Red Flag Alert is an established but progressive business that helps its clients use data insights to grow revenue and protect their company from financial risk.

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Topics: Website, Work, News, Case Study, HubSpot, UX, Lead Generation, Website Development

No Sugar Company Partner with Innovation Visual

23-Feb-2022 14:13:28 | 3 Minute Read

Innovation Visual recently formed an exciting partnership with the global, healthy snack brand, No Sugar Company. We are looking forward to helping this premium brand expand its market share and achieve its ambitious growth goals. Our work will focus on the UK market, and our objective is to replicate and exceed the success the brand has already achieved in North America.

Discover how the No Sugar Company plan to penetrate the UK market with the support of Innovation Visual’s strategic digital marketing expertise.

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Topics: SEO, Work, News, Content, Ecommerce, Digital Marketing, Case Study, Conversion Rate Optimisation (CRO), Content Strategy & Planning

Exceptional Year-on-Year Results Growth for Josephs Wigs

26-Jan-2022 08:51:00 | 2 Minute Read

It’s not always easy to see the wood for the trees and often, day to day, incremental changes aren’t visible. It’s not until you take a step back that you can see the true scale of what has been achieved over a period of time.

While we measure and report every month for all our clients, the results achieved for Joseph’s Wigs are particularly noteworthy when comparing year on year growth.

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Topics: PPC, Work, Strategy, Ecommerce, Digital Marketing, Case Study, Paid Search, Conversion Rate Optimisation (CRO), Effective Search Engine Optimisation (SEO), Content Strategy & Planning