If you are thinking about the tools your marketing, sales and service teams need to deliver on your short to long term growth objectives, then there are a variety of factors to consider that might include:
These are just a few of the questions you might be grappling with. There may be plenty more, but you get the picture.
Whether your business is B2B or B2C, you sell products or services, or otherwise deal with customers; the right Marketing Technology (MarTech) stack is vital to achieving your business growth goals.
HubSpot is a cutting-edge inbound marketing, service and sales platform that incorporates hubs to effectively manage your digital marketing, sales, customer service, CRM, CMS, data processing and integrations, all in one place.
Whether you have your own in-house teams to manage each process and all you need is technical setup and/or strategic support, or you want to work with a HubSpot expert agency on the execution too, we can provide the support you need. Let’s look at what HubSpot has to offer and how we can help.
HubSpot is a software powerhouse that helps you manage your marketing, sales and service efforts as well as your data so you can reach your marketing goals and close more deals, more efficiently.
HubSpot is made up of multiple Hubs specific to particular purposes.
Marketing Hub – Marketing software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale.
Sales Hub – Sales CRM software to help teams close more deals, deepen relationships, and manage their pipeline more effectively.
Service Hub – Service Hub delivers efficient and end-to-end service functionality that delights customers at scale.
Operations Hub – Operations software that lets you easily sync, clean, and curate customer data, and automate business processes. Operations Hub provides a clean, connected source of truth for customer data.
CMS Hub – Best practice-aligned content management software that's flexible for marketers and powerful for developers, and gives users a personalised, secure experience.
CRM Hub – A powerful, integrated, and easy-to-use CRM that provides an accessible and trustworthy single point of truth that leads to better customer experiences and business growth.
You can use some or all of them depending on your needs and budget. Each Hub is available at Starter, Pro and Enterprise levels and there is even a freemium option. The more features you use, the greater your benefits — and so, HubSpot can be your single point of truth for all sales, service, reporting, data, inbound marketing, advertising, customer service, social media and website content management.
With advanced marketing automation spanning email and chat, and integrations for every type of company including eCommerce and SaaS, it is also a powerful demand generation and lead nurturing machine.
HubSpot delivers a single point of truth. It allows you to store all your contact data, from their details to their communications, deals, service tickets and activity on your site, all in one dynamically updated place. You can then track what has been done with each contact and who handles each piece of their journey from start to finish. The platform also organises all of your marketing emails, social media accounts and other online profiles accessibly, making managing content and campaigns more intuitive and straightforward. It also allows results to be tracked more easily, so you can do more of what works best. HubSpot provides several tools that allow you to automate specific tasks, such as nurture workflows and sales sequences that your sales teams can use to follow up with leads more efficiently.
HubSpot is a great tool for anyone who wants to manage their marketing and sales processes and scale their systems without the constraints of an IT department. It is also great for any business owner who wants to have a website with a blog and doesn't want the hassle of hosting it themselves. But the capabilities of HubSpot go well beyond the basics.
Screenshot courtesy of HubSpot
The right MarTech can transform your business efficiency, insights, and results. It can save your people time and effort, freeing them to focus on delivering value where it is most needed. It can offer insight and clarity of reporting that more accurately informs strategy and highlights areas of friction, and enhance customer acquisition, engagement conversion and satisfaction, reinforcing those relationships, and increasing referrals and customer lifetime value.
Even if it is one of the most popular MarTech tools around, you may still be wondering, “Is HubSpot worth it?” Choosing the right digital toolkit can be complex, and you want to be sure that you select the right solution, and the benefits truly justify the investment and resource input. After all, this is a long-term investment, and you need to be sure that you are getting everything your company needs to evolve effectively.
The best way to understand what HubSpot could do for your business is to identify your challenges and pain points. Our MarTech team are adept at understanding the challenges that businesses face and translating them into effective solutions, using the right technology. That solution might not always be exclusively HubSpot, but as it integrates so effectively with hundreds of the leading business platforms, there is usually a straightforward way to deliver a simplified, future-proofed solution to your problem.
It all starts with a conversation, so why not get in touch? We’d love to talk to you about your challenges and how HubSpot could solve them (and more) for you.
Costly marketing campaigns are pointless when you can’t follow up on your leads in time. HubSpot allows you to nurture leads along their buyer's journey and guide them towards purchase with automated emails that correspond to their activities and interests, and the stage they are in the buyer’s journey. Advanced automation features like lead scoring help your sales team manage their efforts by focusing on the right leads. You can also leverage smart chatbots that bridge the gap between humans and technology by using artificial intelligence to answer basic questions about your offering.
If you find that your teams are not managing leads effectively and that leads are getting neglected, then sequences, workflows and other Sales Hub functionality can ensure that your pipeline management is efficient, transparent, and effective.
Growth marketing and demand generation are only effective when you have ways to measure the results. HubSpot has flexible reports and analytics built into every aspect of the platform so that you can get a clear picture of what's working and what isn't and adjust the course when needed. Customisable dashboards, segmented by users and a variety of visualisations let you understand progress at a glance.
If you need to dig even deeper, why not talk to Innovation Visual. We can help you uncover trends and nuggets of insights in your data through advanced dashboards and reports to analyse traffic sources, identify areas that need more focus, and track the effectiveness of your campaigns.
Do you feel like you are spending too much money on specialised digital marketing tools? Having just one HubSpot account can help you cut down your SaaS subscription spend.
Instead of paying for Hootsuite for scheduling social media posts, Mailchimp or Drift for email marketing, Unbounce for landing pages, and possibly also a CMS and a CRM system too, you could have it all-in-one and benefit from a single source of truth. On the other hand, HubSpot has over 600 ready-made apps and integrations for all popular digital marketing tools and robust APIs for custom solutions. Many of our clients also use HubSpot in combination with Salesforce, and we have all the expertise needed to configure a fast and reliable two-way integration between the two platforms.
To learn more about HubSpot, explore our Knowledge Hub where you will find articles, videos and guides covering various HubSpot topics. As HubSpot Diamond Partners, we have extensive experience in implementing HubSpot and regularly share our tips on inbound marketing, marketing automation, sales, RevOps, HubSpot web design and development, and much more. Talk to us if you’d like to learn more about what HubSpot has to offer for the specifics of your business.
HubSpot is a flexible marketing platform with a lot to offer and no matter the size of your budget, Innovation Visual can help you make the most of your investment. Every day, we work with business owners and marketing leaders to help them achieve their growth goals.
If you're looking for a certified HubSpot agency that will do as much, or as little as you need to get you properly set up, we're the people you need.
Innovation Visual has expertise in HubSpot technical setup, marketing automation, content strategy, PPC advertising, web development, and so much more. Contact us to discuss how we can help you achieve your business growth goals now and for the future.