Episode Overview
Welcome to the final episode of RevOps Answered Season 2! In this insightful conversation, Innovation Visual CEO Tim Butler is joined by Robyn Hartley, founder of Paperkite Media, to address one of the most significant challenges facing B2B marketers today: establishing authentic relationships and engaging prospects early in their buying journey.
In a world marked by lengthy sales cycles and high customer acquisition costs, building genuine connections has become more crucial than ever. This episode explores how strategic thought leadership can serve as a powerful tool to differentiate your brand and foster trust with potential buyers. Robyn shares expert insights from her experience helping B2B brands cultivate authentic relationships through thought leadership and influencer marketing strategies.
What You'll Learn
Here’s what you’ll learn in this episode:-
The primary challenges confronting B2B marketers today including extended sales cycles, rising customer acquisition costs, and fierce competition
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Why B2B buyers typically place more trust in individuals than corporate brands, and how to leverage this psychology to build deeper connections
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Practical approaches for identifying and empowering thought leaders within your organisation to drive meaningful engagement
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Strategies for finding and partnering with credible B2B influencers to enhance your brand's visibility and reach
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Effective methods for nurturing early-stage leads through authentic content and relationship-building
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Emerging trends in the B2B marketing space that will shape future strategies
Book a consultation with one of our specialists to discuss your B2B digital strategy and create sustainable growth for your business.
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