Search engine optimisation (SEO) is the process of optimising your content, so it ranks better in search engines. Successful SEO relies on a complete understanding of how search engines such as Google and Bing work. Search engines use highly complex algorithms to calculate where website pages should rank in the search results. The content on the page, the technical set-up of the website, the website link profile and mentions on social media are just some of the numerous factors that influence search rankings.
Effective SEO involves building your website through content creation, so it is viewed by search engines as a credible source of information that can offer the best possible answer to people’s search queries. Added to this, you should aim to ensure that once visitors come to your website, they find a well-planned user experience that allows them to easily find what they’re looking for.
When it comes to effective SEO, it is important to focus on both on-page factors (your website) and off-page factors (how the rest of the internet connects to your site). Our team will work to improve both your on-page and off-page ranking factors. We will also consider the specificities of your business as different approaches are required to be successful at international SEO or local SEO. Crucially however, we will work alongside you as an extended part of your team, so that you learn on a day-to-day basis about the improvements we make to your website.
Our team will improve your page contents keyword targeting through carrying out in-depth keyword research that informs content creation alongside improving your page headings hierarchy, writing custom meta data and carrying out a variety of technical checks to ensure the health of your website from a SEO perspective. We will help your website to become an asset for your business that contributes to delivering business results.
In short, we help build CREDIBILITY, AUTHORITY and TRUST. Our ultimate aim is to help you create the best page to answer users search queries that your business wants to be found for. We do not try and cheat search engines as any success is short-lived and in the long run can be detrimental to your website. We are professional and ethical in our approach and experience long-term success for our clients.
If you would like to improve your organic search rankings through an effective approach to SEO, which includes boosting traffic and increasing your website visibility - why not give us a call today on 0333 772 0509 or fill in the form on the right.
Working with the Cannon Hygiene team over a number of years we have put content at the forefront of their digital strategy and helped deliver it from videos to infographics and blogs.Read this case study