A different country means a different language and a different culture, and therefore requires a different approach. It is important to understand how targeting, bidding and language will change when advertising in a different country.
When setting up an international PPC campaign across different countries there are questions you need to ask yourself. For example, do you need to divide campaigns by country? How are you going to split the budget between each country? Are the keywords you’re going to target the same in each country or do they need to be different?
Even for someone who is highly experienced working on PPC in the UK, expanding campaigns internationally can bring new challenges that without experience may be difficult to overcome. Luckily, our team are on hand to help you.
