If you’re part of a business that operates globally then the likelihood is that you are running, or wish to run, paid advertising campaigns in different countries. Expanding your advertising into new regions brings potential for additional revenue, but also brings new challenges and complexity to your paid advertising strategy.
A different country means a different language and a different culture, and therefore requires a different approach. It is important to understand how targeting, bidding and language will change when advertising in a different country.
When setting up an international PPC campaign across different countries there are questions you need to ask yourself. For example, do you need to divide campaigns by country? How are you going to split the budget between each country? Are the keywords you’re going to target the same in each country or do they need to be different?
Even for someone who is highly experienced working on PPC in the UK, expanding campaigns internationally can bring new challenges that without experience may be difficult to overcome. Luckily, our team are on hand to help you.
Google Ads is the most popular paid advertising platform in the UK, but it is important to note that this is not necessarily the case around the world. Google dominates market share in America and Europe, but in other countries this can be very different. For example, in China Baidu is the dominant search engine and in Russia it is Yandex. Google is not as popular in these countries. Closer to home it’s important to consider that Bing now has a 20% market share in the UK.
Our team are highly experienced when it comes to the set-up and management of international PPC campaigns, as well as interpreting the data collected, reporting on it and extracting positive changes that should be implemented to further improve advertising performance.
For more information on our international PPC services get in touch. Either give us a call today on 0333 772 0509 or fill in form opposite to explain the challenges you are facing and the goals you want to achieve. A member of our team will contact you to get you on the road to impressive international SEO results.
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