For someone to make a purchase on your website they first have to trust your offering. They have to believe that what you’re offering is the best product and/or service for a conversion to occur. This means that you firstly have to build trust with the consumer and the way you take them through to becoming a buyer can be broken down into 3 stages:
Awareness – the buyer realises that they have a problem or opportunity.
Consideration – the buyer does some research to better define their pain point or opportunity, evaluating their needs and criteria to begin to identify potential approaches.
Decision – the buyer has finalised their strategy and is now comparing websites selling the solution they’re looking for.
Is your website using https? If not, then this should be a priority as websites over http are now marked as ‘not secure’ by web browsers such as Google Chrome. The ‘s’ in https stands for secure and when a website is over https it means that the data inputted into that site is encrypted. Ecommerce websites need to collect people’s personal data to function, including information like card details and addresses.
If your website is marked as ‘not secure’, then people will be warned in their browser and this could put people off completing an order or entering their personal details. So, as a starting point for successful ecommerce SEO make sure your website is over https.
You may have already invested time and money into search engine optimisation and seen an increase in the traffic to your website, but is this increased traffic resulting in increased sales? If not, then you have a conversion problem. The good news is that our team have years of experience working with clients on increasing on-page conversions on websites.
When it comes to securing sales, our team are well versed in the Inbound sales methodology and have a developed understanding of the buyer’s journey. We can help you to create the right type of content and implement effective calls to action to move customers through the sales funnel.
Our team have worked with a number of clients with ecommerce websites to improve their search rankings and optimise these sites better for on-page conversions, helping to significantly increase sales.
Tell us about your business goals and we’ll discuss how we can help you achieve them. Contact our team today and we’ll devise a solution just right for your business.