News, Articles & Knowledge

Why is it hard to demonstrate the value of paid campaigns in B2B businesses?

13-Nov-2023 22:22:19 | 6 Minute Read

“Digital marketing is all attributable, isn’t it?”  That’s what the CEO asks, but the reality is more complicated, especially in B2B settings. Changes in the more than a decade of doing paid campaigns for B2B businesses mean that being able to say spending X got you Y is harder now than ever. But why?

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Topics: Strategy, Paid Search, Lead Generation

How AI is Changing Marketing in 2023

01-Jun-2023 10:40:17 | 11 Minute Read

In today's rapidly evolving digital landscape, artificial intelligence (AI) is making a profound impact on marketing strategies, presenting both opportunities and challenges for CMOs, Marketing Directors, and even CEOs everywhere. AI technologies are revolutionising the way businesses engage with customers, optimise campaigns, and deliver personalised experiences. It’s also affecting the way consumers search.

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Topics: SEO, Technology, Content, Strategy, Digital Marketing, Content Strategy & Planning, Lead Generation, Artificial Intelligence (AI)

New HubSpot Website for Red Flag Alert

27-Oct-2022 14:17:55 | 4 Minute Read

 Innovation Visual client Red Flag Alert is an established but progressive business that helps its clients use data insights to grow revenue and protect their company from financial risk.

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Topics: Website, Work, News, Case Study, HubSpot, UX, Lead Generation, Website Development

Innovation Visual Partner with Aztec Support

31-Aug-2022 17:35:20 | 2 Minute Read

Innovation Visual are thrilled to announce we will be working with Aztec Support. Aztec Support have over 21 years’ of experience in providing an expert IT support service in Chichester and beyond and have enlisted the help of Innovation Visual to elevate their marketing efforts and increase quality leads.

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Topics: SEO, PPC, Work, News, Social Media, Strategy, Video, Digital Marketing, Paid Search, Effective Search Engine Optimisation (SEO), Content Strategy & Planning, Lead Generation

Triducive Partner with Innovation Visual

21-Mar-2022 17:03:00 | 2 Minute Read

We are delighted that Triducive Partners Ltd, leading medical marketing and communications agency, have chosen to partner with Innovation Visual to help them achieve their ambitious digital marketing goals.

Our team have already worked on strategy and implementation tactics to help the Triducive team generate more quality leads through their website, to complement their current strategies.

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Topics: SEO, Work, News, Content, Digital Marketing, Content Strategy & Planning, Lead Generation