News, Articles & Knowledge

Key Factors for a Successful Website Project

27-Mar-2024 14:18:09 | 3 Minute Read

An underperforming website can cause issues such as declining sales and a failure to hit growth targets, and so we know that launching a new website or rebuilding an existing one can be an important, but daunting task. If not done correctly, it’s easy to fall into potential pitfalls that can impact many areas of the business.  But, with the right approach to your website project, it's possible to navigate challenges to achieve a successful outcome!

Building an impactful website is essential to any business’s digital marketing strategy. In this blog post, we focus on insights from Pete Hibbard, Operations Director at Innovation Visual, who has extensive experience of delivering website projects from scratch and managing website re-builds for clients.

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Topics: Website, Strategy, Digital Marketing, Website Development, Digital Marketing Answered

The Future of Digital Marketing without Third-Party Cookies

28-Feb-2024 16:40:03 | 8 Minute Read

With the complete removal of third-party cookies impending (as mentioned in our top digital marketing trends for 2024), tactics to adapt to these changes are at the forefront of marketeers’ minds. How will this impact digital marketing strategies and businesses?

We answer all these questions in a recent interview between Founder and CEO of Innovation Visual, Tim Butler and our expert colleague, Senior Biddable and Analytics Executive, Kyle Redman, to explore the impact.

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Topics: Content, Strategy, Digital Marketing, Content Strategy & Planning, Digital Marketing Answered, Data

Influencer Marketing: Should your business follow the trend?

25-Jan-2024 10:01:35 | 7 Minute Read

With Influencer Marketing growing as an effective marketing strategy, it’s important to assess whether this could be the right move for your business. According to a HubSpot report 'Influencer marketing yields the highest ROI, along with blogging and social media shopping tools.'

With the potential to transform the way you deliver your marketing, Innovation Visual’s Marketing Manager, Lauren Waterfall recently interviewed Digital Marketing Lead, Vogue Phelps, to gain further insights into this marketing tactic.

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Topics: Content, Strategy, Digital Marketing, Content Strategy & Planning, Influencer Marketing, Digital Marketing Answered