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In today’s rapidly evolving digital landscape, personalisation has become a key element of effective marketing strategies. With the increasing influence of AI, businesses are discovering new ways to tailor their marketing efforts to individual consumer needs and behaviours. In the latest episode of Digital Marketing Answered™, our CEO, Tim Butler has an insightful discussion with Yuwon Song, Sales Director and Head of Business Development at Symanto, as she delves into the intriguing connection between AI and personalised customer interactions.

Our world is getting more complex and this trend is affecting how we do marketing. Channels are multiplying, platforms and trends constantly evolving which has impacted the consumer’s buying journey. We are in the age of the never normal. Whether your business is B2B or B2C, your consumers need more touchpoints before they make a decision and their journey can be a bit of a mess to track and map!

In this blog, we’ll review how the buying journey has evolved for B2B and B2C and provide some tips on how your business can adapt to keep reaching your audience effectively.

What do you think of when you hear marketers talking about personalisation? I would guess it’s emails with Dear *First Name* in the subject line, and you would be right, but there's so much more to personalisation!

Personalisation has become a foundation of digital marketing and according to research '57% of online shoppers say that they’re happy to provide retailers with personal data as long as it’s used for their own benefit'.

In this blog, we’re going to discuss 5 ways you can use personalisation right now to improve your sales and marketing activities.

Account-Based Marketing (ABM) has emerged as a game-changing strategy for businesses looking to grow and foster stronger customer relationships. In this blog post, we will delve into the world of account-based marketing, exploring its key principles, benefits, and implementation strategies.