The vast majority of people looking to make a purchase or find something out start their search with a search engine. Google is the dominant search engine both in the UK and USA, but Bing has a significant user-base, so should not be ignored. The job of a search engine is to return the best possible pages on the Internet that best answer the searchers specific query. With the thousands and often millions of pages offering potential answers to a specific search term you need to work hard to get onto that first page of the results.
Our search engine marketing approach starts with researching the terms that your business should actually be trying to rank for. We use the latest data tools to find out what search terms your prospective customers are using to search for your products and/or services, in what volumes, and how competitive it is to rank highly for each term. This allows us to work from an informed position and decide which terms will deliver the best ROI on your search marketing investment.
Whether you are building a new site or optimising an existing website, we start at the base level of coding and structural SEO. This means, is the underlying coding of the website working well and presenting your content in the best possible way? Relatively small changes in the way your website is coded can deliver substantial benefits for your rankings.
We examine your websites existing inbound links profile. This refers to the links to your site from other websites. Inbound links are very important as they act as an indicator to search engines that your website is an authoritative resource. Therefore, the number of links to your website are an important factor for successful SEO. Links to your website are usually positive, but they can also be negative, especially if you have had some previous organic work that has tried short-cutting to success. We have tools to assess how good your link profile is and we can tell you what needs to happen to improve it.
Innovation Visual are a specialist digital marketing consultancy and years' of experience have defined our approach to improving your websites organic rankings. Our team will:
Each search engine uses a different algorithm to decide which page is ranked where for a search term. The calculations are complex and take into account many factors and because of this the results are sometimes different between Google and Bing. Good SEO (no matter which country it is targeted for, the UK, US or any other) puts you close to the top regardless of which search engine is used. We will focus on:
Every business is different, as such our approach is always tailored to your needs. Why not give us a call today on 0333 772 0509 or fill in the form opposite to explain the challenges you face and the goals you want to achieve? We would love to talk to you and see how we can help.