It is founded on content and executed according to your specific business needs. It is a long-term strategy that helps businesses build strong ongoing relationships with potential customers. It draws the right visitors into your website, builds trust over time by providing valuable content and helps move them from a prospect to a customer. The Inbound customer service is about engaging with and guiding your customers, understanding their business problems, solving the challenges they face and answering the questions they ask themselves whilst visiting your site.
Inbound marketing starts with mapping your buyer personas and their purchase journey. By documenting who we wish to engage with and at what points in their journey of interest, we can then judge how any specific content, or tactic will influence this buying journey for a target persona. The personas and the buying journey(ies) therefore become a way of benchmarking what we do and ensuring our actions are always focused on what delivers results.
Are your digital communications created with data driven strategy in mind or are they designed to look pretty and eye catching for your prospects. At Innovation Visual, data insight underpins all our strategic thinking and actions. We provide monthly reports to your team using jargon-free, plain English. Through expert data analysis, campaigns are subtly adjusted to ensure you get the best possible results.
We find that by helping our client's customers achieve their goals and by delighting them with your customer centric approach, they naturally become advocates for your business. Voicing their good opinion of you to their friends and family, all the while continuing to do business with you.
To find out more about how we can help you implement an effective Inbound marketing, please contact our team using the form on this page or give us a call today on 0333 772 0509 and we'll discuss your business requirements.
Working with the Cannon Hygiene team over a number of years we have put content at the forefront of their digital strategy and helped deliver it from videos to infographics and blogs.Read this case study