News, Articles & Knowledge

A Community-Centric Approach to a Fantastic Integrated Campaign - Case Study

01-Oct-2024 11:48:10 | 4 Minute Read

We are proud to announce that we are finalists in not one but two categories this year at the UK Agency Awards: Best Integrated Campaign and Best Agency Culture! The featured campaign was for our long-standing client, Joseph's Wigs. Our approach centred on building a vibrant community, prioritising customer well-being and engagement, and addressing the emotional needs of our audience. This focus not only fostered strong connections but also drove significant growth in both engagement and sales.

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Topics: Website, Technology, PPC, Events, News, Content, Social Media, Awards, Strategy, Digital Marketing, Case Study, Paid Search, Content Strategy & Planning, Lead Generation, Influencer Marketing, Data, B2B, e-commerce, B2C

Innovation Visual's Top Takeaways From EcomExpo23 in Lithuania

24-Oct-2023 11:42:12 | 4 Minute Read

Members of the Innovation Visual team (Tim, Vogue and Megan) were fortunate enough to recently visit Vilnius, Lithuania and attend EcomExpo23 - the largest international event for ecommerce professionals in the Baltic States. After returning from an insightful trip where we got the opportunity to connect with other ecommerce experts and learn from each other, we wanted to share more about the event and highlight some key takeaways that should be part of your ecommerce strategy for 2024.

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Topics: Events, Ecommerce, Digital Marketing

3 Key Takeaways from the Ecommerce Expo London 2023

24-Oct-2023 11:23:23 | 4 Minute Read

In September, we sent three members of the Innovation Visual team, Hope, Megan & Kate to the Ecommerce Expo at the Excel London. Taking place on the 27-28 September 2023, the Expo brought together thousands of likeminded professionals looking to grow and stay up to date with the latest ecommerce trends.

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Topics: Events, Ecommerce, Digital Marketing, UX

IV are Global Agency Awards 2023 Finalists!

31-May-2023 14:52:45 | 1 Minute Read

We are so excited! We've been nominated as finalists in the Global Agency Awards, in their ‘Best Integrated Campaign’ category. This entry highlights our extensive work with Citron Hygiene, supporting their work around period poverty and menstrual equity. 

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Topics: PPC, Events, News, Awards, Paid Search, Conversion Rate Optimisation (CRO), Effective Search Engine Optimisation (SEO)

Tim is Fundraising for Facial Palsy UK

31-May-2023 11:06:42 | 2 Minute Read

Tim's Story

On New Years Eve 2012 I was rushed into hospital as the right hand side of my face had stopped working. Seeing in the New Year inside a CT Scanner was the start of my journey with facial palsy that continues with on-going treatment to this day.

 

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Topics: Events, News, Charity

Our Top 5 Key Takeaways from Brighton SEO

25-May-2023 11:29:14 | 5 Minute Read

On 20th April 2023, three of our digital marketing experts headed down to the Brighton Centre to attend the world’s largest search marketing conference, complete with training courses, speakers and talks from industry leaders. With more than 5000+ attendees from 50+ countries, the event attracts search marketers from across the globe, keen to dive further into the world of search marketing. This blog outlines our top 5 key takeaways from this year’s Brighton SEO conference, and how we will be using the new ideas we gleaned to further help our clients reach their digital marketing objectives.

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Topics: SEO, Events, News, Social Media, Digital Marketing, Effective Search Engine Optimisation (SEO)