News, Articles & Knowledge

As 2019 draws to a close, Innovation Visual are delighted to have been able to make our largest donation yet through the 1% for The Planet scheme. Taking care of the environment is hugely important to us here at Innovation Visual and we’ve been dedicated to donating a minimum of 1% of profits to eligible causes since 2012.

Innovation Visual were both proud to attend and inspired by the David Shepherd Wildlife Foundation’s (DSWF’s) annual Wildlife Ball this November. This year’s 35^th anniversary fundraising event celebrated and supported DSWF’s dedicated, vital and continued work to protect endangered species across Africa and Asia. Innovation Visual’s Directors, Tim and Jo, joined a star-studded crowd of more than 300 people at The Dorchester in London, showcasing their support for the charity’s continued impact fighting against wildlife crime. Among those putting their name in the limelight for conservation was the renowned Dame Judi Dench, actress Pam St Clements, singer Laura Wright and cricketer David Gower. 

There were a lot of subjects covered at Web Summit 2019 in Lisbon, but a recurrent theme throughout the three days was the importance of business purpose. Whether it’s the purpose of companies in our society or the mission they carry internally, purpose is identified by many marketeers and business leaders as the factor that will differentiate your business from other companies as well as help you lead your workforce in the right direction.

Acquiring customers is the key to any business that wants to grow; with software-as-a-service (SaaS) businesses the rush to scale to cashflow neutral puts a lot of attention on how this is achieved. Two of the industry’s leading CMOs, Tom Klein from MailChimp and Janine Pelosi from Zoom discussed the considerations at WebSummit 2019. This is what we learnt from this talk and some of our opinions, on the considerations and impacts of changing emphasis between what you may consider sales vs marketing activities in acquiring customers.

Microsoft announced the launch of their Chromium Edge browser at Web Summit in Lisbon on Tuesday 5^th November 2019.

Influence: 'the capacity to have an effect on the character, development, or behaviour or someone or something, or the effect itself.'

How to build influence was a central topic of discussion at a talk I attended at Web Summit 2019. Whether you are a brand, individual or celebrity; influencing people in a positive way is key to creating long lasting meaningful customer relationships.  It’s important to note that you don’t have to have a million followers or customers to be able to influence; more doesn’t necessarily mean better or higher engagement.