News, Articles & Knowledge

In November 2024, we sent three members of our Client Services team, Vogue, Kate and Hope to the B2B Marketing Expo at Excel in London. In this blog, we highlight some of the key takeaways, including:

• The challenge of quality traffic acquisition
• Podcasts as a strategic marketing tool
• The power of B2H (Business-to-Human) marketing

In November 2024, Digital Marketing Lead, Hope Holman and Creative Lead, Miriam Gooch, attended Web Summit’s renowned conference in Lisbon, where the tech world meets. In this blog, they highlight some key takeaways, including innovative updates in the landscape of content creation and AI, and the importance of brand authenticity in a crowded market.

We are proud to announce that we are finalists in not one but two categories this year at the UK Agency Awards: Best Integrated Campaign and Best Agency Culture! The featured campaign was for our long-standing client, Joseph's Wigs. Our approach centred on building a vibrant community, prioritising customer well-being and engagement, and addressing the emotional needs of our audience. This focus not only fostered strong connections but also drove significant growth in both engagement and sales.

Members of the Innovation Visual team (Tim, Vogue and Megan) were fortunate enough to recently visit Vilnius, Lithuania and attend EcomExpo23 - the largest international event for ecommerce professionals in the Baltic States. After returning from an insightful trip where we got the opportunity to connect with other ecommerce experts and learn from each other, we wanted to share more about the event and highlight some key takeaways that should be part of your ecommerce strategy for 2024.

In September, we sent three members of the Innovation Visual team, Hope, Megan & Kate to the Ecommerce Expo at the Excel London. Taking place on the 27-28 September 2023, the Expo brought together thousands of likeminded professionals looking to grow and stay up to date with the latest ecommerce trends.

We are so excited! We've been nominated as finalists in the Global Agency Awards, in their ‘Best Integrated Campaign’ category. This entry highlights our extensive work with Citron Hygiene, supporting their work around period poverty and menstrual equity.