News, Articles & Knowledge

Accelerating Online Sales Through a Smart Approach to Video

30-Jan-2023 14:51:34 | 5 Minute Read

The Statistics

  • Zero to 100,000 views on YouTube in just a few months!
  • Single campaign resulted in driving high-value purchases, giving an average ROAS of 46 times the paid media ad spend.
  • Achieving 15x Return on Ad Spend on Google Ads paid campaigns across the account.
  • Maintained position 1 for highly competitive ‘wigs’ term on Google search results pages (which has 25,000 searches per month in the UK).
  • We now rank 1st for over 32 different keywords with search volumes between 25,000 and 50,000 searches a month.
  • Users who watched a video on the site are 148% more likely to convert than users who don’t.
  • Joseph’s Wigs rank in the top 3 results for 213 different keywords with aggregate search volumes of up to 25,000 searches a month.
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Topics: Social Media, Video, Case Study, Content Strategy & Planning

Innovation Visual Partner with Aztec Support

31-Aug-2022 17:35:20 | 2 Minute Read

Innovation Visual are thrilled to announce we will be working with Aztec Support. Aztec Support have over 21 years’ of experience in providing an expert IT support service in Chichester and beyond and have enlisted the help of Innovation Visual to elevate their marketing efforts and increase quality leads.

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Topics: SEO, PPC, Work, News, Social Media, Strategy, Video, Digital Marketing, Paid Search, Effective Search Engine Optimisation (SEO), Content Strategy & Planning, Lead Generation

Our 5 Top SEO Trends To Think About In 2022

22-Feb-2022 14:26:00 | 7 Minute Read

Search engine optimisation (SEO) is a crucial part of any business’s digital marketing strategy. Effective organic search is a cost-efficient, long-term means of delivering increased ranking, share of voice, visibility and for driving relevant traffic volume over the medium and long term.

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Topics: SEO, Content, Strategy, Video, Digital Marketing, Effective Search Engine Optimisation (SEO)

Video Consumption Trends in 2021 & How to Leverage Them

25-Aug-2021 11:05:41 | 3 Minute Read

Recent news stories suggested that the average amount of TV and online video that UK adult watch in a day has increased by nearly 50 minutes to nearly 6 hours since 2019. It’s impossible not to have noticed how prevalent video content has become and how brands are using it across numerous social and content channels to build brand, promote messages and campaigns as well as drive conversions.

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Topics: Video

The Recruitment Consultancy Partner with Innovation Visual

30-Jun-2021 10:07:00 | 2 Minute Read

We are very happy that The Recruitment Consultancy chose to partner with Innovation Visual to support their digital marketing strategy. Our team have been working closely with this exceptional business to meet their growth objectives by driving leads and increasing conversions through the implementation of a carefully-targeted digital marketing strategy.

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Topics: SEO, PPC, News, Strategy, Video, Digital Marketing, Paid Search, Effective Search Engine Optimisation (SEO), Content Strategy & Planning

Making Your Garden A Haven For Bees & Bugs

25-Mar-2021 14:09:37 | 1 Minute Read

On 24 March we were lucky enough to host an event at which we had eminent scientist Professor Dave Goulson speaking. We were delighted that so many clients, partners, colleagues, friends and family joined us for what was a fascinating, funny and sometimes shocking talk. There were a lot of questions at the end and everyone agreed it was a great, and useful, evening. 

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Topics: Our Team, Events, Video