News, Articles & Knowledge

Trends in Marketing Automation

01-Jun-2022 14:17:04 | 3 Minute Read

Drive Results and Efficiency in Your Digital Marketing

Scaling marketing efforts while still approaching leads in a personalised way can be a real challenge for marketing teams. In the recent years, however, marketing automation has emerged as a way for businesses to streamline their digital marketing and complement marketing and advertising campaigns across the board.

But what exactly is marketing automation? And what are some of the trends that are shaping its evolution? Let’s take a closer look!

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Topics: Technology, Inbound, The State of Marketing, Digital Marketing, HubSpot

HubSpot Product Update - May 2022

30-May-2022 09:44:46 | 3 Minute Read

Our MarTech team dedicate time every month to ensure that they are up to date with the latest features and updates from HubSpot. We want to make sure that we can leverage each element of functionality to ensure our clients are utilising their HubSpot portal as effectively as possible.

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Topics: Technology, News, Inbound, Digital Marketing, HubSpot

Freestyle TS Partner with Innovation Visual!

27-May-2022 15:44:37 | 3 Minute Read

The Innovation Visual team is thrilled to be working with Freestyle Technical Services. Through dedicated and holistic digital strategies, we are helping them to generate the level of revenue required to meet their ambitious growth objectives.

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Topics: SEO, Work, News, Digital Marketing, Paid Search, Conversion Rate Optimisation (CRO), UX

Relaunching Service Hub!

23-Mar-2022 17:05:00 | 4 Minute Read

We’ve got another exciting update from HubSpot…they are relaunching Services Hub. HubSpot wanted to improve the customer experience by changing customer service from a reactive, point-in-time engagement to a proactive customer service function, positively influencing the customer journey.

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Topics: Technology, News, Inbound, Digital Marketing, HubSpot

Triducive Partner with Innovation Visual

21-Mar-2022 17:03:00 | 2 Minute Read

We are delighted that Triducive Partners Ltd, leading medical marketing and communications agency, have chosen to partner with Innovation Visual to help them achieve their ambitious digital marketing goals.

Our team have already worked on strategy and implementation tactics to help the Triducive team generate more quality leads through their website, to complement their current strategies.

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Topics: SEO, Work, News, Content, Digital Marketing, Content Strategy & Planning, Lead Generation

Mr A Alexander Taylor Partners with Innovation Visual

11-Mar-2022 13:00:17 | 2 Minute Read

We are delighted to announce our recent client partnership with AA Taylor Medical Consulting and Mr A Alexander Taylor, Consultant Obstetrician and Gynaecologist who leads this private medical consulting practice in Dorset. We are looking forward to working in partnership with Mr Taylor to provide ongoing digital marketing services to help achieve some ambitious growth goals for his practice.

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Topics: SEO, Work, News, Content, Digital Marketing, Content Strategy & Planning