News, Articles & Knowledge

Our world is getting more complex and this trend is affecting how we do marketing. Channels are multiplying, platforms and trends constantly evolving which has impacted the consumer’s buying journey. We are in the age of the never normal. Whether your business is B2B or B2C, your consumers need more touchpoints before they make a decision and their journey can be a bit of a mess to track and map!

In this blog, we’ll review how the buying journey has evolved for B2B and B2C and provide some tips on how your business can adapt to keep reaching your audience effectively.

In September, we sent three members of the Innovation Visual team, Hope, Megan & Kate to the Ecommerce Expo at the Excel London. Taking place on the 27-28 September 2023, the Expo brought together thousands of likeminded professionals looking to grow and stay up to date with the latest ecommerce trends.

Account-Based Marketing (ABM) has emerged as a game-changing strategy for businesses looking to grow and foster stronger customer relationships. In this blog post, we will delve into the world of account-based marketing, exploring its key principles, benefits, and implementation strategies.

 Innovation Visual client Red Flag Alert is an established but progressive business that helps its clients use data insights to grow revenue and protect their company from financial risk.

The Innovation Visual team is thrilled to be working with Freestyle Technical Services. Through dedicated and holistic digital strategies, we are helping them to generate the level of revenue required to meet their ambitious growth objectives.