News, Articles & Knowledge

IV are Global Agency Awards 2023 Finalists!

31-May-2023 14:52:45 | 1 Minute Read

We are so excited! We've been nominated as finalists in the Global Agency Awards, in their ‘Best Integrated Campaign’ category. This entry highlights our extensive work with Citron Hygiene, supporting their work around period poverty and menstrual equity. 

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Topics: PPC, Events, News, Awards, Paid Search, Conversion Rate Optimisation (CRO), Effective Search Engine Optimisation (SEO)

Freestyle TS Partner with Innovation Visual!

27-May-2022 15:44:37 | 3 Minute Read

The Innovation Visual team is thrilled to be working with Freestyle Technical Services. Through dedicated and holistic digital strategies, we are helping them to generate the level of revenue required to meet their ambitious growth objectives.

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Topics: SEO, Work, News, Digital Marketing, Paid Search, Conversion Rate Optimisation (CRO), UX

IV are European Search Awards 2022 Finalists!

25-Apr-2022 16:17:01 | 1 Minute Read

Another year, another win for our incredible team at Innovation Visual. This year, we are finalists in the European Search Awards, in their ‘Best Use of Search – eCommerce’ category. This entry highlights our extensive work with Joseph’s Wigs. Whether it's for a medical reason or even fashion, they offer wigs perfect for a variety of situations. The company has a great message and supports people facing medical hardships, and we couldn't be more proud to support them.

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Topics: PPC, Events, News, Awards, Ecommerce, Paid Search, Conversion Rate Optimisation (CRO), Effective Search Engine Optimisation (SEO)

No Sugar Company Partner with Innovation Visual

23-Feb-2022 14:13:28 | 3 Minute Read

Innovation Visual recently formed an exciting partnership with the global, healthy snack brand, No Sugar Company. We are looking forward to helping this premium brand expand its market share and achieve its ambitious growth goals. Our work will focus on the UK market, and our objective is to replicate and exceed the success the brand has already achieved in North America.

Discover how the No Sugar Company plan to penetrate the UK market with the support of Innovation Visual’s strategic digital marketing expertise.

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Topics: SEO, Work, News, Content, Ecommerce, Digital Marketing, Case Study, Conversion Rate Optimisation (CRO), Content Strategy & Planning

Exceptional Year-on-Year Results Growth for Josephs Wigs

26-Jan-2022 08:51:00 | 2 Minute Read

It’s not always easy to see the wood for the trees and often, day to day, incremental changes aren’t visible. It’s not until you take a step back that you can see the true scale of what has been achieved over a period of time.

While we measure and report every month for all our clients, the results achieved for Joseph’s Wigs are particularly noteworthy when comparing year on year growth.

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Topics: PPC, Work, Strategy, Ecommerce, Digital Marketing, Case Study, Paid Search, Conversion Rate Optimisation (CRO), Effective Search Engine Optimisation (SEO), Content Strategy & Planning

Why Your Organic Click-Through Rate Is So Low & How to Increase It

30-Sep-2021 13:13:25 | 3 Minute Read

Three members of the IV team headed to BrightonSEO this month to deepen their knowledge on all things SEO. A talk we found particularly interesting focused on the three key steps you can take to improve the organic click-through rate (CTR) of your site.

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Topics: SEO, Events, Conversion Rate Optimisation (CRO)