News, Articles & Knowledge

Google Search Updates: Changes to Featured Snippets

24-Mar-2020 16:00:00

Google have announced that if your page has been listed as a featured snippet on a search result page, then it will no longer also appear as a standard blue link on the first page.

How this will impact your page's rank?

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Topics: SEO, Website, Work, Content, Strategy, The State of Marketing

Pivoting Your Messages & Communications to Deal with Market Changes

22-Mar-2020 16:01:00

The coronavirus outbreak is the biggest single market disruption that the global economy has seen in decades. Even in a more localised or sector-based context, events such as the recession at the end of the 80s, the oil crisis of the 70s, and the 2008 financial crisis impacted fewer areas of the economy and more slowly than the current COVID19 outbreak. The great depression of the 1920s and the impact of the two World Wars are looking like the benchmarks for the economic disruption that could be witnessed.

But in all of the 24 hours news and social media cycle of doom, business people need to keep their heads, create a plan and work their way out of the situation that they find themselves in.

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Topics: SEO, PPC, Content, Social Media, The State of Marketing

Working from Home to Provide Digital Marketing Services

20-Mar-2020 12:30:00

The COVID-19 situation has had an impact on all aspects of our lives. From avoiding pubs and clubs to cancellations of major events to our working situations, with the UK government advising social distancing and working from home where possible.

The Innovation Visual team are no strangers to remote working. We are continuing to provide effective digital marketing services and produce great work and excellent results for our clients, to our expected high standards. This will not change, and we will be working even harder to ensure our clients' success in these difficult times!

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Topics: Work, Content, Strategy, The State of Marketing

Digital Marketing Services for Waverley Business During COVID-19

19-Mar-2020 10:57:28

The coronavirus outbreak is proving to be a challenging time for many small and medium businesses and the business climate as we know is rapidly changing.  Companies are needing to adapt to change including allowing employees to work remotely and flexibly or offering online and delivery services. To help support local businesses during this uncertain period, Innovation Visual were asked by Waverley Business to help get the message out about COVID-19 business support and advice available to them.

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Topics: Website, PPC, Work, Content, Strategy, The State of Marketing

Our Top Digital Marketing Commandments

19-Feb-2020 10:29:06

The world of digital marketing can be complex and with so much advice and information out there it can be challenging to know whether you’re doing the right thing for the best results and ROI.

To help you focus on the right things that are going to help you deliver better results., The Innovation Visual team have compiled our top digital marketing tips (or commandments) to steer you in the right direction. 

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Topics: SEO, PPC, Inbound, Content

How to Grow Brand Influence: Learning from Celebrity Speakers at Web Summit 2019

06-Nov-2019 10:28:41

Influence: 'the capacity to have an effect on the character, development, or behaviour or someone or something, or the effect itself.'

How to build influence was a central topic of discussion at a talk I attended at Web Summit 2019. Whether you are a brand, individual or celebrity; influencing people in a positive way is key to creating long lasting meaningful customer relationships.  It’s important to note that you don’t have to have a million followers or customers to be able to influence; more doesn’t necessarily mean better or higher engagement.

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Topics: Events, News, Content, Social Media