News, Articles & Knowledge

Google Algorithm Update - December 2020

14-Dec-2020 17:32:31 | 2 Minute Read

What Is The Google Core Algorithm Update?

You may be aware that, on 3 December 2020, Google released an update to its core algorithm. It is thought that this was a big, global broad core update, more extensive even than the previous core update rolled out earlier this year in May. 

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Topics: SEO, Website, Technology, News

Innovation Visual Donate New Website to Charity, David Shepherd Wildlife Foundation

22-May-2020 12:00:00 | 3 Minute Read

The David Shepherd Wildlife Foundation website launch has been a huge success, with more than £12,000 being raised through online sales in just a few hours of the website going live – All thanks to Innovation Visual!

The Innovation Visual team is incredibly proud to have donated their time and effort, 100% free of charge, to rebuild the website and to continue to support this amazing charity in their efforts to raise funds and awareness of key conservation initiatives across Africa and Asia. The results speak for themselves!

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Topics: Website, News, Charity

Google Search Updates: Changes to Featured Snippets

24-Mar-2020 16:00:00 | 2 Minute Read

Google have announced that if your page has been listed as a featured snippet on a search result page, then it will no longer also appear as a standard blue link on the first page.

How this will impact your page's rank?

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Topics: SEO, Website, Work, Content, Strategy, The State of Marketing

Digital Marketing Services for Waverley Business During COVID-19

19-Mar-2020 10:57:28 | 1 Minute Read

The coronavirus outbreak is proving to be a challenging time for many small and medium businesses and the business climate as we know is rapidly changing.  Companies are needing to adapt to change including allowing employees to work remotely and flexibly or offering online and delivery services. To help support local businesses during this uncertain period, Innovation Visual were asked by Waverley Business to help get the message out about COVID-19 business support and advice available to them.

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Topics: Website, PPC, Work, Content, Strategy, The State of Marketing

Global SSL Issue – Millions of Websites May Stop Working Properly on the 4th of March

04-Mar-2020 10:58:38 | 2 Minute Read

 

According to the news from BBC many sites around the world (including the very well-known ones) may stop functioning properly today (the 4th of March 2020). This is due to the fact one of the main organisations issuing certificates, called ‘Let’s Encrypt’, made an announcement only yesterday that three million of these should be revoked straight away due to a bug problem.

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Topics: SEO, Website, Technology

How to Implement GTM on your Site in 10 Steps

14-Jan-2020 11:43:38 | 19 Minute Read

Google Tag Manager (or for the purpose of speed GTM) is a hugely popular and powerful platform. However, it’s incredibly easy to get wrong. And if you’re using Google Analytics (which you most likely are) any mistakes you make are going to be forever visible on your account/view. This often can lead to problems comparing data, for example if you want to look at year on year (YOY) metrics, an issue with GTM tracking could easily lead to distorted and inaccurate figures.

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Topics: Website, GTM, Google Analytics