News, Articles & Knowledge

Key Factors for a Successful Website Project

27-Mar-2024 14:18:09 | 3 Minute Read

An underperforming website can cause issues such as declining sales and a failure to hit growth targets, and so we know that launching a new website or rebuilding an existing one can be an important, but daunting task. If not done correctly, it’s easy to fall into potential pitfalls that can impact many areas of the business.  But, with the right approach to your website project, it's possible to navigate challenges to achieve a successful outcome!

Building an impactful website is essential to any business’s digital marketing strategy. In this blog post, we focus on insights from Pete Hibbard, Operations Director at Innovation Visual, who has extensive experience of delivering website projects from scratch and managing website re-builds for clients.

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Topics: Website, Strategy, Digital Marketing, Website Development, Digital Marketing Answered

How Privacy Policy Changes Will Impact Your Business

29-Sep-2023 15:22:08 | 5 Minute Read

Data is at the heart of all business operations. We rely on numerous data points to gain an understanding of our audiences’ actions, which allow us to make informed decisions with future marketing efforts.

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Topics: Website, Privacy, Google Analytics, Digital Marketing

Innovation Visual's Top Takeaways from Inbound 2023

27-Sep-2023 08:30:48 | 3 Minute Read

Earlier this month, we sent Javier and Vanessa from our MarTech team to Boston to attend HubSpot’s annual conference, INBOUND. Our purpose at INBOUND 2023 was clear: to gather knowledge, strategies, and best practices that would propel how our clients use HubSpot to new heights as well as networking with our international clients and the HubSpot community. We believe in offering our clients nothing but the best, and INBOUND provided us with an unparalleled opportunity to access HubSpot’s latest tools, techniques, and trends which will support our clients with achieving their digital marketing goals.

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Topics: Website, Inbound, Digital Marketing, HubSpot

HubSpot vs WordPress: Which CMS is Right for Your Business?

22-Sep-2023 15:46:55 | 9 Minute Read

Your website is your most important digital marketing asset. When you get it right it helps your business grow, from attracting new customers to providing existing customers with an outstanding experience. Choosing the right content management system (CMS) for your website and your business is therefore critical. We see many businesses struggling to achieve their goals because their CMS is holding them back – from slow page loading to obstructive administration to not having the features marketeers need.

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Topics: Website, Digital Marketing, HubSpot

New HubSpot Website for DCX

28-Feb-2023 14:19:30 | 3 Minute Read

Our client DCX is a full-service digital transformation and marketing agency. DCX was undergoing an extensive group-wide restructuring and re-brand and, as a result, was looking help developing a new website to better serve the needs of the new business.

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Topics: Website, Work, Website Development

Social Asking Partners With Innovation Visual

16-Nov-2022 15:36:54 | 2 Minute Read

Innovation Visual are proud to announce that we will now be working with Social Asking. Social Asking have created an intelligent new tool that allows organisations to connect to their audiences and fan bases.

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Topics: Website, PPC, Work