News, Articles & Knowledge

IV are European Search Awards 2021 Winners!

23-Jun-2021 15:42:52 | 3 Minute Read

We’ve done it again…! Innovation Visual has won the European Search Award’s ‘Best Use of Search – Not for Profit’ category and we couldn’t be happier!

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Topics: SEO, Website, Our Team, Work, Events, News, Charity, Digital Marketing

Google MUM and What it Means for You

23-Jun-2021 15:02:25 | 4 Minute Read

MUM stands for Multitask Unified Model and is a new Google language model which helps users by being better equipped to answer complex search queries.

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Topics: SEO, Website, Technology, Content, Strategy

Are You Prepared For The Core Web Vitals Update?

13-May-2021 14:48:01 | 4 Minute Read

Following on from our What Will Google’s Core Web Vitals Algorithm Update Mean For You? We take a deeper look at Core Web Vitals, what they are, and what they could mean for your website.

In May 2020 Google first announced their intention to add enhanced user experience factors into the core algorithm. As part of this roll out, the Core Web Vitals (CWV) update is due to be released during June 2021.

Essentially Core Web Vitals centralises a number of user experience factors found in the Page Speed Insights report to make them easier to identify, track and improve.

It’s worth noting that at present it appears only a small percentage of websites are performing in line with Google’s standards in these areas. That means after the update rolls out in June, it is possible that a number of underperforming websites will see a negative impact on performance as a result.

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Topics: SEO, Website, News, Digital Marketing

Google Algorithm Update - December 2020

14-Dec-2020 17:32:31 | 2 Minute Read

What Is The Google Core Algorithm Update?

You may be aware that, on 3 December 2020, Google released an update to its core algorithm. It is thought that this was a big, global broad core update, more extensive even than the previous core update rolled out earlier this year in May. 

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Topics: SEO, Website, Technology, News

Innovation Visual Donate New Website to Charity, David Shepherd Wildlife Foundation

22-May-2020 12:00:00 | 3 Minute Read

The David Shepherd Wildlife Foundation website launch has been a huge success, with more than £12,000 being raised through online sales in just a few hours of the website going live – All thanks to Innovation Visual!

The Innovation Visual team is incredibly proud to have donated their time and effort, 100% free of charge, to rebuild the website and to continue to support this amazing charity in their efforts to raise funds and awareness of key conservation initiatives across Africa and Asia. The results speak for themselves!

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Topics: Website, News, Charity

Google Search Updates: Changes to Featured Snippets

24-Mar-2020 16:00:00 | 2 Minute Read

Google have announced that if your page has been listed as a featured snippet on a search result page, then it will no longer also appear as a standard blue link on the first page.

How this will impact your page's rank?

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Topics: SEO, Website, Work, Content, Strategy, The State of Marketing