News, Articles & Knowledge

The 2022 Google Helpful Content Update: What You Need to Know

30-Sep-2022 17:47:57 | 6 Minute Read

On August 25, 2022, Google announced a major update to its algorithm that will prioritise "helpful" content in its search results. The update, which was scheduled to take up to two weeks to rollout, has been dubbed the "helpful content update".

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Topics: SEO, Website, News, Effective Search Engine Optimisation (SEO)

Welcome to the Team Sam!

29-Jun-2022 15:06:29 | 1 Minute Read

Join us in welcoming Sam Warner to the Innovation Visual Team! Sam is the newest member of our fast growing Web Development Hub and he has made a huge impact in the months since he joined earlier this year in January 2022.

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Topics: Website, Our Team, News, Us

Lulworth Student Company Partners with Innovation Visual

28-Jun-2022 14:29:58 | 3 Minute Read

Innovation Visual is delighted to be working in partnership with Lulworth Student Company. Lulworth Student Company, providers of affordable, yet high quality student accommodation in Bournemouth and approached us in late 2021 with a vision to grow their online presence. Since then, we have been working with them to leverage our expertise to help them achieve their business objectives through a carefully targeted, strategic programme of SEO (Search Engine Optimisation), Paid Search, Web development, content, social media and videography.

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Topics: SEO, Website, Work, HubSpot

The State Of B2B Payment Technology

03-Mar-2022 15:35:45 | 3 Minute Read

The State Of B2B Online Payments

The B2B (Business to Business) sales process can be complex and challenging to drive. From complex DMUs (Decision Making Units made up of multiple stakeholders) to developing an efficient and effective proposal process that converts, there are multiple friction points that can cause drop off at each stage of your pipeline. However, evolutions in technology mean that quoting, billing and taking payment need not be one of them.

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Topics: Website, Technology, News, Digital Marketing, HubSpot

How To Get The Best Results When Working With A Digital Marketing Agency

20-Jan-2022 08:51:00 | 4 Minute Read

With over 5.2 billion internet users reported in 2021 alone, the online marketplace is unavoidable, as is the need to market effectively to buyers there. Users are constantly browsing the web to find solutions to their problems, needs and challenges; and have innumerable solutions in the form of products and services to choose from. Every business is fighting to be seen by their target customers and, as there are now over 2 billion websites online, the competition to win greater amounts of that digital business is fierce.

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Topics: SEO, Website, PPC, Paid Search

Axtell Partner With Innovation Visual

13-Oct-2021 15:39:00 | 3 Minute Read

We were delighted to partner with Axtell, suppliers of products and services to the construction industry, recently to deliver ongoing digital marketing services and help them achieve their ambitious growth goals. The IV team has been working with Axtell for a number of months now and have made some significant progress for our new client. Here’s a bit more about Axtell, what we’ve achieved for them so far and our objectives going forward.

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Topics: Website, PPC, Work