News, Articles & Knowledge

Innovation Visual are proud to announce that we will now be working with Social Asking. Social Asking have created an intelligent new tool that allows organisations to connect to their audiences and fan bases.

On August 25, 2022, Google announced a major update to its algorithm that will prioritise "helpful" content in its search results. The update, which was scheduled to take up to two weeks to rollout, has been dubbed the "helpful content update".

Join us in welcoming Sam Warner to the Innovation Visual Team! Sam is the newest member of our fast growing Web Development Hub and he has made a huge impact in the months since he joined earlier this year in January 2022.

We were delighted to partner with Axtell, suppliers of products and services to the construction industry, recently to deliver ongoing digital marketing services and help them achieve their ambitious growth goals. The IV team has been working with Axtell for a number of months now and have made some significant progress for our new client. Here’s a bit more about Axtell, what we’ve achieved for them so far and our objectives going forward.

HubSpot launch the perfect website solution for small businesses and start-ups today. It’s been under wraps for a while, but we can now share the exciting news that HubSpot have made their exceptional CMS platform even more accessible and flexible with the launch of the new CMS Starter hub.

Following on from our What Will Google’s Core Web Vitals Algorithm Update Mean For You? We take a deeper look at Core Web Vitals, what they are, and what they could mean for your website.

In May 2020 Google first announced their intention to add enhanced user experience factors into the core algorithm. As part of this roll out, the Core Web Vitals (CWV) update is due to be released during June 2021.

Essentially Core Web Vitals centralises a number of user experience factors found in the Page Speed Insights report to make them easier to identify, track and improve.

It’s worth noting that at present it appears only a small percentage of websites are performing in line with Google’s standards in these areas. That means after the update rolls out in June, it is possible that a number of underperforming websites will see a negative impact on performance as a result.