Innovation Visual have used HubSpot to manage our inbound marketing processes, sales pipelines, and customer relationship management (CRM) since 2016. We became a partner shortly afterwards and have been conquering the tiers ever since. We love that it can grow businesses through supporting complex and extensive purchase cycles and is incredibly intuitive and user friendly. In fact, we love it so much we are recognised as a Certified HubSpot Platinum Partner Agency!
HubSpot is a cloud-based software platform that supports marketing, sales and customer services activities for businesses. It’s an all-in-one eco-system comprised of four hubs; CRM, Marketing, Sales and Service. Each hub gives businesses the capacity to manage different processes within their organisation easily and efficiently. The reason we at Innovation Visual praise it so much is that, HubSpot provides the user with a complete overview of their inbound activity. All the data you need to make strategic decisions in marketing, sales and customer service processes interlink neatly together to provide meaningful insightful data on one, easy to access, dashboard.
We at Innovation Visual are true converts of inbound marketing. Buying has changed; consumers are hyper aware of when they are being sold to and highly sensitive to any overt attempt to influence their decisions. HubSpot’s founders invented the term ‘Inbound’ to convey a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.
In essence, it is about creating great content that adds value to your prospects at every stage of their customer journey. To nurture them through the stages with content that addresses their needs, answers any queries they may have, whilst building trust and credibility for your company along the way.
HubSpot and Inbound Marketing go hand in hand. HubSpot gives you all the tools you need to implement a successful inbound marketing strategy and grow your business. Nurture prospects through their lifecycle by using marketing automation tools such as workflows and chatbots, create content using HubSpot’s CMS and promote it using social media management tools. Send highly targeted emails through sophisticated segmentation or capture data on leads through CTA’s and forms. The possibilities are endless.
HubSpot software generates easy to consume reports on your website analytics, to help you make better informed decisions on your content and SEO strategies, which is useful in determining your ROI and aligning with your overall business goals. In just a short sequence, you can ascertain which of your website pages achieve the highest click through rates or even test different call to actions, determining which ones generate the most new leads.
In conjunction with this reporting aspect, the sales and marketing dashboard seamlessly tracks lead activity, performance and deal forecasts. You can view the number of times a marketing lead has made contact on their buyer’s journey, see what pages they visit, what emails they’ve opened, and what communications they have engaged with as they move from prospect to converted client.
Being part of the solutions partner programme means that Innovation Visual is a trusted and certified member of an expansive ecosystem of partners and providers who are growing and developing their businesses through HubSpot, and who are helping their clients grow through the implementation of the inbound marketing methodology. We have our finger on the pulse of HubSpot’s technology which means we are informed of changes, updates and benefits ahead of non-partners, and can react instantly to remain ahead of our direct competitors.
There are various tiers of partnership and Innovation Visual is a HubSpot Certified Platinum Partner Agency. This means that we are consistently reaching the monthly recurring revenue required for this tier for sold and managed accounts, as defined by HubSpot, and are therefore supporting a large number of clients who are using the inbound methodology as evangelised by HubSpot.
As only certified HubSpot Partners can display the tier badge on their website and marketing materials, we are very proud to display our Platinum Partner Badge!
We’ll be the first to admit that we are HubSpot fans, but that is based on our experience of using the tool and the potential it provides for online business growth. We practice what we preach and because we are so impressed with the capabilities that HubSpot offers, we sought to become a HubSpot Certified Agency.
The huge range of certifications attained by our team, through the HubSpot Academy, enables us to use the software to provide an integration service that equips our clients with a range of automated inbound marketing methods. We'll also help you select the perfect HubSpot package for your business, customise it for your needs and optimise your set up for maximum returns.
HubSpot gives you access to a huge range of tools and resources to manage your entire funnel.
Marketing tools allow you to create amazing content without help from developers, who may not know the first thing about search optimisation (SEO). Innovation Visual are experts in SEO and can write content on all manner of subjects which will help drive more quality leads to your site. You can also track your leads and convert them more efficiently.
Sales tools enable you to automate your communications to sales qualified leads, so that the messages land with your audience at a precise time to deliver maximum impact. You can also track your pipeline by Syncing with HubSpot CRM to track deals won, lost, and in progress, and to see which reps are your best performers (and why). We use this ourselves and the Innovation Visual team can help guide you through the early stages of set up, so that you can hit the ground running!
The customer service tool set empowers your communications with customers, helping you to exceed their expectations and delight them. In this way they are sure to become promoters of your business and further help you to grow.
HubSpot provides award winning support to help you master inbound marketing and the four product ‘hubs’ allow you to customise the software to work for you as you want. Start with the free CRM hub and add the marketing, sales and service hubs as and when you need them to create a powerful multi-level software stack to super drive your business!
As experts in all areas of the HubSpot provision, Innovation Visual can guide you through the implementation of each of these hubs to ensure you get the maximum return on your spend. We can also help you storm the competition with the HubSpot Growth Platform which includes the full stack of software for marketing, sales, customer service, and free CRM. With your data already connected, you can track your entire customer journey from their first website visit. We can show you how!
Core to the values of Innovation Visual is the emphasis on our team’s ongoing training and education in digital marketing. Our colleagues are experts in their fields and take huge pride in expanding their knowledge. The HubSpot Academy offers industry-leading training and qualifications in all areas of inbound marketing but also sales, customer communication and content creation- from writing techniques to video production! When you work with us you can be sure that you have our experts on your team.
HubSpot integrates with over 200 apps and third-party systems such as Zapier, Mailchimp, Slack, WordPress, SurveyMonkey and Salesforce. The innovation Visual team has a huge breadth of knowledge of these systems, ensuring that everything you need to support your sales, marketing and customer services functionality has seamless connectivity and integration.
Simplify your comms activity through a single platform. The integrated platform seamlessly allows you to manage content, generate and nurture leads, improve customer service levels and rocket fuel the sales process. And if you have any issues at all, you can simply call us. You will always get through to a real person who can help talk you through the problem, or simply take it off your hands to free up your time.
Better qualified leads = Improved conversion rates.
HubSpot’s lead generation and nurture flow tool allows you to engage with prospects earlier in the buying process, so that when they are at the decision making stage they are more invested with your company and have a much higher conversion rate. We can help you identify the lifecycle stage of the lead and advise on how to proceed. We can also integrate this with Drift software to employ conversational marketing strategies to boost your lead nurturing!
HubSpot’s marketing automation tools allow greater capacity for your team to focus on the important issues of increasing revenue, while we can manage the automation of your workflows, create email sequences and capture lead data. This frees up your internal team to spend time on revenue-growing strategies.
We work with clients who are at all stages of HubSpot use. From those who have never heard of it before to those who have it already installed but don’t have the capabilities in-house to fully maximise its potential. Whether you are new to HubSpot, want to get the most from your existing HubSpot offering, or are interested in how HubSpot’s integrated inbound led software can help you grow your business, contact the Innovation Visual team and find out how our partnership approach can help you with all aspects of your inbound strategy.
Learn a bit more about Innovation Visual and what our clients have to say about us, visit our HubSpot Partner Agency profile.