We were delighted to partner with Axtell, suppliers of products and services to the construction industry, recently to deliver ongoing digital marketing services and help them achieve their ambitious growth goals. The IV team has been working with Axtell for a number of months now and have made some significant progress for our new client. Here’s a bit more about Axtell, what we’ve achieved for them so far and our objectives going forward.
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Topics:
Website,
PPC,
Work
Back in May we reported the announcement of Google MUM and what it might mean for search. MUM began to come into effect in June 2021, with the aim of delivering improved search results based on a more real-world understanding of language and complex queries. This updated blog gives more information about Google MUM and how it is likely to be applied in real world searches.
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Topics:
SEO,
Website,
Technology,
Content,
Strategy
HubSpot launch the perfect website solution for small businesses and start-ups today. It’s been under wraps for a while, but we can now share the exciting news that HubSpot have made their exceptional CMS platform even more accessible and flexible with the launch of the new CMS Starter hub.
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Topics:
Website,
News,
Inbound,
Digital Marketing
We’ve done it again…! Innovation Visual has won the European Search Award’s ‘Best Use of Search – Not for Profit’ category and we couldn’t be happier!
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Topics:
SEO,
Website,
Our Team,
Work,
Events,
News,
Charity,
Awards,
Digital Marketing
Following on from our What Will Google’s Core Web Vitals Algorithm Update Mean For You? We take a deeper look at Core Web Vitals, what they are, and what they could mean for your website.
In May 2020 Google first announced their intention to add enhanced user experience factors into the core algorithm. As part of this roll out, the Core Web Vitals (CWV) update is due to be released during June 2021.
Essentially Core Web Vitals centralises a number of user experience factors found in the Page Speed Insights report to make them easier to identify, track and improve.
It’s worth noting that at present it appears only a small percentage of websites are performing in line with Google’s standards in these areas. That means after the update rolls out in June, it is possible that a number of underperforming websites will see a negative impact on performance as a result.
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Topics:
SEO,
Website,
News,
Digital Marketing
What Is The Google Core Algorithm Update?
You may be aware that, on 3 December 2020, Google released an update to its core algorithm. It is thought that this was a big, global broad core update, more extensive even than the previous core update rolled out earlier this year in May.
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Topics:
SEO,
Website,
Technology,
News