News, Articles & Knowledge

Advanced Google Shopping Optimisation Tips & Techniques

11-Oct-2019 16:57:14

Shopping campaigns for almost all e-commerce led websites are a vital tool in a business’s PPC arsenal. Not only do shopping campaigns provide a highly effective ad format, which highlights the visual aspect of your product. Shopping ads are also highly automated. Because shopping ads are extremely automated you also have far less options when it comes to targeting; in comparison to your standard search ads. However, this can also be of a benefit, as Google will then use all the tools in its disposal to show your ad to the people searching for the right query and the right product at the right time.

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Topics: PPC, International Strategy, Ecommerce

Introducing Google's New Gallery Search Ads

31-May-2019 08:24:52

Announced at ‘Google Marketing Live’ event, along with a whole heap of important updates to the Google ads platform, was ‘Gallery Ads’. This format aims to bring a more interactive and visually appealing results page. Prabhakar Raghavan, SVP of Google Ads and Commerce had this to say, “By combining search intent with a more interactive visual format, gallery ads make it easier for you to communicate what your brand has to offer”.

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Topics: PPC, Ecommerce

Mailchimp announces Split from Shopify

27-Mar-2019 17:21:15

This week Mailchimp announced that the Mailchimp app will be leaving the Shopify marketplace. After months of reported negotiations between the two companies, the decision to remove the Mailchimp for Spotify integration has transpired after both companies claim they were not willing to compromise on their customers’ privacy.

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Topics: Technology, News, Ecommerce

Scommerce Mage Working with Innovation Visual

22-Mar-2019 11:07:00

We are proud to confirm that we are now formally working with the talented Scommerce Mage team to boost their paid and organic search engine results as well as collaborating on the provision of Magento websites.

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Topics: SEO, PPC, Work, News, Ecommerce