News, Articles & Knowledge

Pivoting Your Messages & Communications to Deal with Market Changes

22-Mar-2020 16:01:00

The coronavirus outbreak is the biggest single market disruption that the global economy has seen in decades. Even in a more localised or sector-based context, events such as the recession at the end of the 80s, the oil crisis of the 70s, and the 2008 financial crisis impacted fewer areas of the economy and more slowly than the current COVID19 outbreak. The great depression of the 1920s and the impact of the two World Wars are looking like the benchmarks for the economic disruption that could be witnessed.

But in all of the 24 hours news and social media cycle of doom, business people need to keep their heads, create a plan and work their way out of the situation that they find themselves in.

Read More

Topics: SEO, PPC, Content, Social Media, The State of Marketing

How to Grow Brand Influence: Learning from Celebrity Speakers at Web Summit 2019

06-Nov-2019 10:28:41

Influence: 'the capacity to have an effect on the character, development, or behaviour or someone or something, or the effect itself.'

How to build influence was a central topic of discussion at a talk I attended at Web Summit 2019. Whether you are a brand, individual or celebrity; influencing people in a positive way is key to creating long lasting meaningful customer relationships.  It’s important to note that you don’t have to have a million followers or customers to be able to influence; more doesn’t necessarily mean better or higher engagement.

Read More

Topics: Events, News, Content, Social Media

A Look Back at the History of the Internet and Digital Marketing

29-Oct-2019 07:38:25

The internet; something we probably take for-granted as many of us probably cannot remember what life was like before it existed! Since the invention of the World Wide Web in 1989 by a Tim Berners Lee; the internet and the digital world has evolved drastically. In 1990 just 0.5% of the global population used the internet. Fast forward to today and there are a staggering 4.33 billion internet users equating to an global online penetration of 59% with users using the internet to do everything from watch videos, research information, find new recipes, downloading music, writing reviews to buying new clothes and groceries. The majority of individuals consume some sort of digital content on a regular or daily basis and digital marketing has the capability to reach large and targeted audiences.

Read More

Topics: SEO, PPC, Inbound, Social Media

World Mental Health Day 2019 - The Impact of Social Media & Technology

09-Oct-2019 13:50:31

This year World Mental Health Day lands on 10th October 2019. Organisations such as The Mental Health Foundation, Time to Change and Mind campaign tirelessly to raise awareness of mental health issues and to support individuals and families. Our blog explores how social media and technology can have a profound effect on mental health. 

Read More

Topics: News, Social Media

How Your Business Can Start Social Selling to Improve Lead Generation

06-Oct-2019 18:07:00

There’s a high chance that your business may already be engaged in the basics of social selling especially if you have a LinkedIn account, Twitter account and or actively engage in forums like Quora and Reddit as these are ideal platforms to ‘social sell’.

Read More

Topics: Inbound, Content, Social Media

The Secret to Successful Facebook Advertising

26-Nov-2018 10:15:00

Facebook is no longer just an incredibly useful and powerful tool for your social life. In fact, Facebook may have just created the single, most greatest marketing tool your business has available to them.

Facebook advertising is giving businesses the opportunity to extend their reach and capitalise on their “perfect” client or customer by allowing businesses to laser focus in on target demographics.

Here are some of the secrets to a successful Facebook Advertising campaign. 

Read More

Topics: Technology, PPC, Social Media