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Snainton Golf Centre Partners with Innovation Visual

Posted by JoLS on 10-Jun-2020 16:49:00

We are delighted to announce that Snainton Golf Centre Ltd has selected Innovation Visual to deliver on their digital marketing strategy. Working in partnership, we will provide ongoing digital marketing services; helping to grow the business and achieve their goals.

About Snainton Golf Centre

Snainton Golf is a high-end supplier of top quality golf equipment at competitive prices. The main store is based in North Yorkshire, and there are two sister stores in Keel and Sheffield, as well as a further 21 professional shops across the country.

Snainton-Golf-web-logo

Owned and run by PGA professional, John Hinchliffe since 1996, they have been selling online since 2004, and cater for all levels of golfer from the beginner to professional and everyone in between. They have a huge range of products and equipment, from golf clubs, rangefinders and everything you could need to help with your game. They stock all the best leading names in golf including Taylormade, Callaway, Titleist, Ping, Powakaddy, Motocaddy, Bushnell, Garmin, Adidas, Ted Baker and Ecco. Snainton Golf is heavily client focused and prides itself on excellent ‘excellent customer service’ and ‘outstanding delivery.' 

Providing Digital Marketing Services for Snainton Golf

Snainton Golf approached the Innovation Visual team initially requesting our expert help in migrating their old website to a new one.  In addition to helping with their website migration, we will be providing ongoing digital marketing services with the aim of growing their organic presence and increasing sales from the site. The Innovation Visual team can't wait to get started on this exciting project. Optimising e-commerce websites requires the perfect blend of SEO and UX to ensure that they continue to rank whilst also converting. The Innovation Visual team are very well practised at this and have big numbers in their sights!

Delivering Website Migration Services

It is vital that the site transfer does not cause problems for Snainton Golf’s website performance, so Innovation Visual will manage the redirects to the new pages, ensure the correct set up in Google Search Console, and set up accurate data views within Google Analytics where necessary. Snainton Golf has a huge number of URLS to be considered so the team will spend time mapping out how the 301 redirects will be created to ensure that these integrate correctly with the e-commerce set up. This is vital to ensure that the site is useable throughout the process, with little to no down time, so that Snainton Golf can confidently maintain their high levels of customer service and delivery to their customers.

Focused & Results-Driven Digital Strategy 

The Innovation Visual team will analyse the current  organic search terms and evaluate the current organic performance to understand where opportunities lie. Based on this, further keyword research may be conducted to uncover more relevant keywords and themes to target which will guide the content strategy and on-page optimisation. Ultimately, the goal is to drive sales so we will use our expertise on UX and conversion rate optimisation to make recommendations on how the website can be improved. 

Get in touch with Innovation Visual

Innovation Visual are delighted to be working with Snainton Golf and we are looking forward to demonstrating what we do best by making a positive impact on their business’ results through increased visibility and website traffic leading to increased conversion rates and customer retention.

If you would like to find out how we transform results for your e-commerce business, then contact our expert digital marketing team.

 

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