UX design can be applied to an existing website to improve the way visitors use and navigate their way around the site or it can be carried out working alongside developers prior to launch. Whatever the status of the site, the process we go though is the same.
When auditing a website from an end users point of view and overlaying UX principles, we consider the process the user goes through in navigating the site, the areas they need to travel between and the information they need, in the order they need it to facilitate a conversion.
Our aim is to eliminate the need for them to visit any other website, decide that your site fully answers all their questions and convert by either enquiring directly for more information or increasing online sales.
How UX Research and Usability Testing Provides Valuable User-Oriented Direction
Your existing site visitors can provide useful insights into how your existing website is used, the elements your audience would like to change to enhance their experience and the journey they go on when navigating through the site.
Feedback gained through Interview or questionnaires of existing users can be a mine of information that can help form future iterations of your site and focus your efforts in improving the users experience.
To ensure a better return on your digital investment, we review key areas of the buying cycle to draw consumers onto the next part of their journey, from awareness, consideration to converting them to purchase when they are ready to make a decision.
The Benefits of a Good User Experience
We’ve outlined above a number of the benefits that UX can provide. And whilst user satisfaction is paramount. There are several other benefits that we believe are just as important:
- Competitive advantage: By creating a fantastic user experience, users will not have to visit a competitor’s site to get what they need. Your easy-to-navigate site will be a benchmark that competitors will need to reach in order to be in your league
- Greater return visitors: A site that is easy to navigate and work around, ensures easy transfer of information and repeat visit to review content.
- Increase in online sales: Barriers to conversion are removed with easy-to-understand navigation and messaging.
- Increase in user trust: Users will gain trust in your products and services if your website is purposeful, direct and easy to use.
We primarily consider user experience from the end-users point of view. However, there are significant internal benefits that a well-designed interface encompasses for internal employees such as saving time when updating the site, increased site usage satisfaction to decreasing training time.
