News, Articles & Knowledge

Why is it hard to demonstrate the value of paid campaigns in B2B businesses?

13-Nov-2023 22:22:19 | 6 Minute Read

“Digital marketing is all attributable, isn’t it?”  That’s what the CEO asks, but the reality is more complicated, especially in B2B settings. Changes in the more than a decade of doing paid campaigns for B2B businesses mean that being able to say spending X got you Y is harder now than ever. But why?

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Topics: Strategy, Paid Search, Lead Generation

IV are Global Agency Awards 2023 Finalists!

31-May-2023 14:52:45 | 1 Minute Read

We are so excited! We've been nominated as finalists in the Global Agency Awards, in their ‘Best Integrated Campaign’ category. This entry highlights our extensive work with Citron Hygiene, supporting their work around period poverty and menstrual equity. 

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Topics: PPC, Events, News, Awards, Paid Search, Conversion Rate Optimisation (CRO), Effective Search Engine Optimisation (SEO)

The Future of Search

01-Dec-2022 12:56:43 | 8 Minute Read

 Search, or the practice of using online SEP’s (Search Engine Platforms) to search for information, is an everyday part of life, both at home and at work. In fact, search is so embedded in how we live, many of us never give a thought to how easily and how often we turn to online platforms to discover the information we need, be it a historical fact, a phone number for that new restaurant, booking tickets or just the satisfaction of idle curiosity.

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Topics: SEO, Technology, Strategy, Digital Marketing, Paid Search, Effective Search Engine Optimisation (SEO)

Innovation Visual Partner with Aztec Support

31-Aug-2022 17:35:20 | 2 Minute Read

Innovation Visual are thrilled to announce we will be working with Aztec Support. Aztec Support have over 21 years’ of experience in providing an expert IT support service in Chichester and beyond and have enlisted the help of Innovation Visual to elevate their marketing efforts and increase quality leads.

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Topics: SEO, PPC, Work, News, Social Media, Strategy, Video, Digital Marketing, Paid Search, Effective Search Engine Optimisation (SEO), Content Strategy & Planning, Lead Generation

GA4 – Why you Need it Now & Summary of Recent Updates

27-Jul-2022 16:45:41 | 5 Minute Read

Google Analytics 4 (GA4) is the latest property type available to Google Analytics users and is the successor to the popular Universal Analytics (UA) property. As discussed in our previous blog post, What is GA4 & How Will It Impact Your Business?, GA4 uses an event-based data model to track its user’s actions, and utilises “Data Streams” to connect all your data sources, such as website, iOS or Android apps, into one single property. GA4 aims to be more user-friendly by supplying you with a handful of automatically tracked events and “Enhanced Measurement” tracking, to automatically measure interactions and content on your site, such as file downloads, scrolls, etc., without the need for additional tracking code.

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Topics: Technology, News, Google Analytics, Digital Marketing, Paid Search

Freestyle TS Partner with Innovation Visual!

27-May-2022 15:44:37 | 3 Minute Read

The Innovation Visual team is thrilled to be working with Freestyle Technical Services. Through dedicated and holistic digital strategies, we are helping them to generate the level of revenue required to meet their ambitious growth objectives.

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Topics: SEO, Work, News, Digital Marketing, Paid Search, Conversion Rate Optimisation (CRO), UX