News, Articles & Knowledge

Our world is getting more complex and this trend is affecting how we do marketing. Channels are multiplying, platforms and trends constantly evolving which has impacted the consumer’s buying journey. We are in the age of the never normal. Whether your business is B2B or B2C, your consumers need more touchpoints before they make a decision and their journey can be a bit of a mess to track and map!

In this blog, we’ll review how the buying journey has evolved for B2B and B2C and provide some tips on how your business can adapt to keep reaching your audience effectively.

Remember when search results were made of just 10 blue links? How things have evolved since then! Google search has been transformed over the years but the search landscape has also welcomed new players that are disrupting the market. In this article, we look at the complexity of the search landscape today and how businesses can adapt to keep reaching their audience and navigate potential future changes. We’ll discuss the following points:

When planning your marketing strategy and activity, it can be challenging to know where to start. In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler interviews Huw Waters, a highly experienced marketing leader, to discuss the essentials for forming your marketing plan. Huw Waters has worked with a diverse range of big-name brands from Panasonic to British Airways and, as a senior marketing leader, he has set the direction and plan for these businesses to position themselves and win against the competition, time and again. In this blog, we will explore key takeaways from their conversation, from top tips like budget allocation to the importance of understanding your current market position.

Want to listen instead? Find the full interview, by clicking on this Apple Podcasts link or this Spotify link. Don’t forget to subscribe to our YouTube channel to get the latest Digital Marketing Answered™ updates.

We are delighted to announce that Adepteq have partnered with Innovation Visual to enhance their digital presence and support their growth. We look forward to helping them achieve their business goals through our comprehensive digital marketing solutions.

We are excited to announce that Connely Roberts Mortgage Services (CR Mortgages) have chosen to partner with Innovation Visual to enhance their digital presence and support their growth in the competitive mortgage services industry. Our team is thrilled to collaborate with them to help achieve their business goals through our comprehensive digital marketing solutions.

“Digital marketing is all attributable, isn’t it?”  That’s what the CEO asks, but the reality is more complicated, especially in B2B settings. Changes in the more than a decade of doing paid campaigns for B2B businesses mean that being able to say spending X got you Y is harder now than ever. But why?