Paid search advertising on Microsoft (previously Bing Advertising) can be a highly effective way of getting your business found on the Bing search results page, if you are prepared to pay! Paid advertising allows you to quickly get your website found, bypassing the lengthy process of improving your organic rankings.
We understand that it can be difficult to set-up and run successful Microsoft Ads campaigns that deliver results for your business. Luckily, our team are here to help. We are a Microsoft Ads Accredited Professional agency who can help you to create effective Microsoft advertising campaigns.
When someone types a search query into the Bing search engine, Microsoft Ads allows you to bid on the keyword(s) and appear in the search results for that term. There are a number of contributing factors that affect where your ad appears in the search results including:
One of the most important factors is your ads ‘quality score’. Quality score is calculated through reference to a number of different factors including the keyword match, the copy of your landing page, the percentage chance of someone seeing your ad and the likelihood that people will click on it. A higher quality score will help your ad to show higher on the results page.Not having an in-depth understanding of how to create effective ads is one of the main issues with people failing to create successful Bing advertising campaigns that deliver a return on investment.
We work with our clients to create and run effective Microsoft Ads campaigns. Our team are highly experienced Microsoft advertisers who will work with you to understand your business objectives and decide on the best approach to deliver results.
Our team understand that achieving positive results from Microsoft Ads can sometimes be challenging.