Knowledge Hub - Search Engine Optimisation (SEO)

SEO is a broad topic, with a multitude of facets. You'll find our collection of SEO related articles, videos and guides here. Our Knowledge Hub is new so check back as we will be adding to it regularly. This content has been developed by members of our team based on their experience, skills and training.  If you are looking for information on a topic not covered here please let us and know. 


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In-Depth Guide to Healthchecking your Ecommerce Website

A website is an ecommerce businesses most critical tool, whether B2C or B2B focused. Without it, the business simply wouldn’t exist; but, like any other tool, without care and attention they can rapidly age, become outdated, develop anomalies and decrease in efficiency and productivity. We have designed this complete and in-depth benchmarking tool to help you thoroughly healthcheck your ecommerce website, assess its strengths and weaknesses and develop a plan to address them with the aim of increasing efficiency, Return on Investment and revenue. Continue reading


Local Search – Top Tips on How to Get Ranked for Local Search

For many businesses, big and small, gaining high local rankings is critical to driving quality traffic to their site. Over the past couple of years, Google has refined the local SEO ranking algorithm. And while like many aspects of search engine optimisation, gaining quality local web traffic requires a holistic approach, there are some things you can do to improve your chances of gaining local search traffic.

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What is a Disavow File

A disavow file is a text (.txt) document which lets you deactivate chosen links (or domains) that link from another domain to your website. Using a disavow file you can let major search engines know such as Google or Bing which links or domain names should be removed from your website’s backlink profile. Continue reading

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What Are Content Audits & Why Are They Important?

Good quality, relevant and helpful content, now more than ever, is key to digital marketing success. The saying ‘Content is King’ wasn’t coined for nothing after all! Great content enables you to reach specific target audiences with the useful information they are searching for. Delivering excellent content is a subtle gesture which shows a willingness to help readers and, as a result, attracts them to your site, assisting rather than interrupting their journey and encouraging them to interact with you. Continue reading

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Why Should Your Website have an SSL Certificate? The Importance of Doing it Properly

Google constantly updates is algorithms with the intention of improving user experience and security when browsing online. In October 2017, Google made the decision to mark http pages (those without an SSL Certificate) with submit forms, login fields and other data input sections as 'not secure'. Continue reading

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Why Image Alt Text is Important for SEO

Did you know that uploading images without taking the importance of Alt text into consideration can have a negative impact on your website's SEO? This is because search engines, such as Google and Bing, crawl web pages and are unable to understand image files unless an alt tag has been set. Alt text is therefore vital for search engines to enable them to better understand a page and provide people with the best possible results when they are searching online. Continue reading


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Is Your Website Marked as ‘Not Secure’ by Google Chrome?

The Google Chrome web browser is extremely popular with almost a 55% share of the worldwide internet browser market. This means that when Google release updates for their popular web browser, it is important the digital world takes notice.

In 2018, Google updated to Chrome 68 and it brought about some changes that anyone with a website should be aware of, especially if that website is still using HTTP as opposed to HTTPS. Continue reading

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The Importance of Understanding a User’s Intent For Better SEO

Search intent is the science of working out what a user is actually wanting to find by analysing their search term. Literally their intent while searching. Identifying the intentions behind a user’s search can be incredibly difficult, after all we all think differently and approach questions from different points of view. However, deciphering it can have a huge impact on your SEO and even increase the quality of your keyword research. Here are a few things to think about when trying to develop your content to better match your ideal customer and their needs.  Continue reading

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Practical Steps to Rank Higher in Organic Search

Ranking in organic search is critical in securing traffic for your website and subsequently generating leads and/or sales for your business. Search engine optimisation (SEO) is one of the most important digital marketing functions to manage this. Given the central role that the internet plays in daily life now, it makes sense to prioritise the tool which facilitates online targeting and optimisation.  Continue reading

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3 Steps to Ensure Good Website SEO Health

The health of your website is linked to your search rankings. For this reason, it is very important to ensure that your website health is, and remains, in good order and there are a few things you can do to make sure that this is the case. It sounds simple, and while keeping on top if these key checks is relatively straightforward, there is a lot more to maintaining a high level of good quality SEO on a website. For now though, let's look at these first 3 steps. Continue reading

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How Understanding Search Queries Can Elevate Your SEO Strategy

Oktawiusz Skrzek (SEO Manager) and Tim Butler (CEO) at Innovation Visual discuss the evolution of SEO, its critical role in the achievement of business objectives and how digital marketers can leverage developments to generate sales and better serve their customers.

Watch now

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Why is Google My Business Important for Your Business?

Setting up your Google My Business listing is one of the simplest and most effective ways of setting your business up to be found online. More and more search queries are becoming geographically specific and Google’s algorithms have been developed to consider user intent. Continue reading

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How to set up a Google My Business Page

If you own a business then you should have a Google My Business (GMB) page. In this article, we will be taking a look at what the setup process for a Google My Business page looks like. Continue reading

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How To Optimise For Google Voice Search

Google Voice Search allows users to search on Google by speaking on a mobile phone or computer rather than typing. You may have seen the icon outlined below, which you can use to enable the feature during your Google search session. Continue reading

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How Best to Optimise Images For Web

In a world where audiences expect information instantly, users are making impressions fast, and they’re using images as vital pieces of information to make assumptions about your company identity and to create a sense of what your business and content is about. But, while we’re busy creating an engaging visual experience for visitors to our sites, images are also busy affecting elements of those site’s technical performance and influencing SEO. As images can both influence the audience and impact SEO, it is important to balance providing an excellent visual experience with making sure images have the best possible performance for ranking factors. Continue reading

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What is Structured Data and Why Is It Important?

Structured data markup is a technical solution based on XML, JSON-LD and/or other digital coding formats used on the web today. It helps search engines and other digital tools understand better what a specific element of a web document is about, classify the page content and provide additional information about the document itself. Continue reading

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How Dark Traffic Can Lead To Inaccurate Google Analytics Data

Every business seeks accurate data. Accurate data can be transformed into useful insights that guide your overall strategy. You may rely on Google Analytics for accurate and reliable website data however if this is the case; you need to be aware of something called ‘dark traffic’. Although dark traffic can go mostly under the radar, it could be having a huge effect on the quality and accuracy of your data. But What is Dark Traffic?

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Why Category Pages are Important on your Ecommerce Site & How You Can Optimise for Success

Having great content on your site – whether it’s an ecommerce site or B2B website, should never be overlooked. Unique, quality content has the power to help you to rank higher in search engines and attract more relevant organic traffic to the site which ultimately leads to higher conversions.

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Case Study

Pedal Cover

PedalCover asked IV to address the SEO issues of their current site and help with organic and paid search. Within 6 months we delivered a 3x increase in site visibility for 70 key search terms and saw PedalCover overtake all of their main competitors.

Read this case study