Nearly 5 billion videos are watched on YouTube every single day and over 300 hours of video are uploaded to the video platform every minute. These statistics show just how important YouTube is as a platform and the audience who are regularly engaging with video. Added to this YouTube is officially the 2nd largest search engine after Google. This is amazing when you consider that YouTube was built to be a video sharing platform, not a search engine.
With so much interaction taking place on YouTube every day, it is important for your business to consider the benefits of advertising on this video platform. TrueView ads on YouTube allow you to reach potential customers when they watch or search for videos. You also only pay when they show interest.
Successful advertising on YouTube
According to YouTube, over the last two years, the number of small and medium-sized businesses advertising on YouTube has doubled. The reason for this is that advertising on YouTube has great potential for your business when it’s done right, especially when it forms part of a broader, well-structured paid advertising digital marketing strategy. The YouTube advertising slogan is ‘Be seen where everyone is watching’, and from the statistics above, it’s difficult to argue against this!
Despite the potential benefits, we understand that setting up an effective YouTube advertising campaign that delivers a return on investment can be difficult, particularly when aligning it with high-performing Google Ads campaigns. Our team are experienced digital consultants and YouTube advertisers. We will be able to setup your YouTube advertising campaign and help you reach the people you want to target. The good news is that you only pay when someone watches your ad for at least 30 seconds, which means it can be a very cost-effective way of advertising and more so when supported by insights from a free Google Ads performance audit.
We will then be able to interpret the data from your advertising campaigns and suggest the best course of action to improve performance and take these learnings into subsequent campaigns to achieve more success for your business.
Our Approach
The fact that you’re reading this page means that you’re aware of YouTube advertising and understand that it can have benefits for your business.
Video is becoming increasingly important in digital marketing and video marketing strategies that boost engagement can really have substantial benefits for your business. Our consultancy team will work with you to create an effective YouTube advertising campaign that delivers on your business objectives, leveraging our expertise as a UK Google Agency Partner with specialist Google Ads expertise.
Make the Most of YouTube Advertising
You may have already tried YouTube advertising and not seen the results you wanted or you might be completely new to it, but our proven B2C digital marketing case studies show how a structured approach can transform performance. Our team will be able to help you overcome your YouTube advertising challenges and deliver results for your business by aligning YouTube activity with the growing importance of video marketing in 2025 and integrating it alongside advanced Google Shopping.
