Half-day, in-person courses for sales & marketing leaders

Unlock the Power of AI

in Sales & Marketing

In today’s digital landscape, AI has become a game-changer for both sales and marketing strategies.

At Innovation Visual, we offer two in-depth courses designed to guide you through leveraging AI effectively in these key business areas.

AI in Marketing Courses

AI in Sales Courses

image representing ai in business in simple form-1

Using AI Strategically in Marketing

The Using AI Strategically in Marketing course dives deep into AI-driven marketing strategies.

From optimising content creation to predictive analytics and targeted customer journeys, this course will show you how to boost your marketing impact and gain a competitive edge using AI.

Time

9:00am – 12:15pm

Format

In-person, interactive (includes group use-case design)

Designed for

CMOs, Heads of Marketing, Growth & Demand leaders

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Using AI Strategically in Sales

Our Using AI Strategically in Sales course is an in-person, half-day workshop tailored to sales leaders. This session will help you move beyond basic tools like ChatGPT and develop a practical, repeatable approach to AI.

Learn how to enhance your sales performance, personalise customer interactions, and streamline lead generation through smarter data, workflow design, and AI-driven agents.

Time

1:00pm – 5:15pm

Format

In-person, interactive (includes group use-case design)

Designed for

Sales Leaders, VPs of Sales, Sales Managers, Account Executives

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Want the full picture?

Attend the full day

Many leaders own responsibility for both marketing and sales, or need the two functions aligned to deliver revenue outcomes. Our courses are designed to work as a single-day experience:

Morning: Using AI Strategically in Marketing (9:00am – 12:15pm)
Afternoon: Using AI Strategically in Sales (1:00pm – 5:15pm)

If you’re building an AI-enabled revenue engine, the full day gives you the combined operating model — demand creation in the morning, revenue execution in the afternoon.

Book the full day (Marketing + Sales)

Designed to complement your AI Workshop for Leaders

Our AI Workshop for Leaders focuses on strategic orientation and organisational readiness. Using AI Strategically in Sales is the practical operating model: how sales teams apply AI to streamline lead qualification, improve forecasting accuracy, and create smarter, data-driven sales strategies.

Learn More About Our AI Workshops for Leaders

Book your Spot

What makes these courses different

These aren’t just tool demos, nor are they "AI hacks" for sales and marketing. We focus on what leaders need to make AI work in the real world: capability, architecture, governance, and ROI.

You'll learn

How high-performing sales and marketing teams

are actually using AI

How to design AI-enabled workflows

that scale across your sales pipeline and marketing efforts

How to move from experimentation

to a sustainable, repeatable operating model in both sales and marketing

How to identify high-ROI use cases and sequence adoption

sensibly across sales and marketing functions

Dates & locations

Choose a location and date below to book the full day (Marketing + Sales) course.

Birmingham

AI for Marketing - Morning Workshop

9:00am - Wed, 16th September

Fully Booked

Birmingham

AI for Sales - Afternoon Workshop

1:30pm - Wed, 16th September

Fully Booked

Birmingham

AI for Marketing & Sales - Full Day Workshop

9:00am - Wed, 16th September

Fully Booked

London

AI for Marketing - Morning Workshop

9:00am - Thu, 24th September

Book Now

London

AI for Sales - Afternoon Workshop

1:30pm - Thu, 24th September

Book Now

London

AI for Marketing & Sales - Full Day Workshop

9:00am - Thu, 24th September

Book Now

Knowledge Hub

Looking for practical insights to boost your business growth?

Our Knowledge Hub is packed with expert guides, industry analysis and actionable tips to help you navigate the complex world of actionable tips to help your digital strategy and digital transformation. Dive in to learn how to align your systems for maximum impact.

Who Is In Charge When AI Decides?

AI decision-making raises critical questions about accountability and control. Explore who's responsible when AI systems fail and how to implement responsible AI governance.

AI Adoption in the UK: A Strategic Guide for Revenue Leaders

Struggling with AI adoption? Learn how UK businesses can overcome common challenges and unlock growth with a strategic AI roadmap for revenue leaders.

AEO vs GEO: Navigating the Future of SEO for Revenue Leaders

AEO/GEO: The New Frontiers of Digital Marketing

Learn how AEO and GEO, built on SEO principles, can boost your brand's visibility across AI platforms and search engines.

Is Your Website Built for AI Search as Well as Humans?

Is Your Website Built for Humans Only? Why That's a Problem in 2026

Most websites are built for human visitors, but AI engines now read them first. What it takes to build a site that performs for both and converts.

Why Most AI Projects Stall After Launch (and What Leaders Can Do About It)

Deloitte's 2026 research reveals why 85% of enterprises struggle to scale AI projects post-launch and offers strategies for effective implementation.

Effective AI Policy for Sales Teams: Avoiding Common Pitfalls

AI Policy for Sales Teams: Why HR Should Not Write It

Most AI policies are written by HR or IT and produce governance theatre, not control. Here is what a sales-fit AI policy actually needs to include.

Adopting AI: Transforming Your Tech Stack for Business Growth

Infusing Your Tech Stack with Effective AI

Learn how to effectively integrate AI into your business tech stack for measurable impact and discover hidden value in your existing systems and data.

Maximising Your Tech Stack: Insights from Revenue Rewired

Extracting Value from Your Existing Tech

Unlock the hidden potential of your tech stack with insights on breaking down silos, enhancing data, and practical steps for better tool integration.

The Fundamentals of AI with Professor Watson

Explore how AI and ML are changing marketing and RevOps with Tim Butler and Prof. Paul Watson. Practical insights, risks, and strategy tips inside.

HubSpot CMS Website Build for Housing Hand | Case Study

Building a New HubSpot CMS Website for the UK's Leading Rent Guarantor Service

How Innovation Visual built a new HubSpot CMS website for Housing Hand, the UK's largest rent guarantor service, to support a brand repositioning.

Streamlining Sales with AI & Low-Code | Innovation Visual

Streamlining Opportunity Management with AI and Low-Code Integrations: How a Client Saved 93 Hours a Month and Doubled Sales Velocity

See how we helped Hollywood Branded save 93 hours/month and double sales speed using AI, automation, and low-code integrations. Book a call with a digital wizard.

Improving Conversion Rate With HubSpot Chatbot | Case Study

Award Winning Case Study - How Citron Hygiene Leveraged HubSpot Chatbots to Improve Their Website Conversion Rate with Conversational Marketing

Discover how Innovation Visual helped Citron Hygiene to maximise website conversions using HubSpot chatbots.

Knowledge Hub

Half-day, in-person courses for sales & marketing leaders

Unlock the Power of AI

Using AI Strategically in Marketing

Time

Format

Designed for

Using AI Strategically in Sales

Time

Format

Designed for

Want the full picture?

Designed to complement your AI Workshop for Leaders

What makes these courses different

You'll learn

How high-performing sales and marketing teams

How to design AI-enabled workflows

How to move from experimentation

How to identify high-ROI use cases and sequence adoption

Dates & locations

Have Questions?

Knowledge Hub

Who Is In Charge When AI Decides?

AI Adoption in the UK: A Strategic Guide for Revenue Leaders

AEO/GEO: The New Frontiers of Digital Marketing

Is Your Website Built for Humans Only? Why That's a Problem in 2026

Why Most AI Projects Stall After Launch (and What Leaders Can Do About It)

AI Policy for Sales Teams: Why HR Should Not Write It

Infusing Your Tech Stack with Effective AI

Extracting Value from Your Existing Tech

The Fundamentals of AI with Professor Watson

Building a New HubSpot CMS Website for the UK's Leading Rent Guarantor Service

Streamlining Opportunity Management with AI and Low-Code Integrations: How a Client Saved 93 Hours a Month and Doubled Sales Velocity

Award Winning Case Study - How Citron Hygiene Leveraged HubSpot Chatbots to Improve Their Website Conversion Rate with Conversational Marketing