Half-day, in-person courses for sales & marketing leaders

Unlock the Power of AI

in Sales & Marketing

In today’s digital landscape, AI has become a game-changer for both sales and marketing strategies.

At Innovation Visual, we offer two in-depth courses designed to guide you through leveraging AI effectively in these key business areas.

AI in Marketing Courses

AI in Sales Courses

image representing ai in business in simple form-1

Using AI Strategically in Marketing

The Using AI Strategically in Marketing course dives deep into AI-driven marketing strategies.

From optimising content creation to predictive analytics and targeted customer journeys, this course will show you how to boost your marketing impact and gain a competitive edge using AI.

Time

9:00am – 12:15pm

Format

In-person, interactive (includes group use-case design)

Designed for

CMOs, Heads of Marketing, Growth & Demand leaders

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Using AI Strategically in Sales

Our Using AI Strategically in Sales course is an in-person, half-day workshop tailored to sales leaders. This session will help you move beyond basic tools like ChatGPT and develop a practical, repeatable approach to AI.

Learn how to enhance your sales performance, personalise customer interactions, and streamline lead generation through smarter data, workflow design, and AI-driven agents.

Time

1:00pm – 5:15pm

Format

In-person, interactive (includes group use-case design)

Designed for

Sales Leaders, VPs of Sales, Sales Managers, Account Executives

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Want the full picture?

Attend the full day

Many leaders own responsibility for both marketing and sales, or need the two functions aligned to deliver revenue outcomes. Our courses are designed to work as a single-day experience:

Morning: Using AI Strategically in Marketing (9:00am – 12:15pm)
Afternoon: Using AI Strategically in Sales (1:00pm – 5:15pm)

If you’re building an AI-enabled revenue engine, the full day gives you the combined operating model — demand creation in the morning, revenue execution in the afternoon.

Book the full day (Marketing + Sales)

Designed to complement your AI Workshop for Leaders

Our AI Workshop for Leaders focuses on strategic orientation and organisational readiness. Using AI Strategically in Sales is the practical operating model: how sales teams apply AI to streamline lead qualification, improve forecasting accuracy, and create smarter, data-driven sales strategies.

Learn More About Our AI Workshops for Leaders

Book your Spot

What makes these courses different

These aren’t just tool demos, nor are they "AI hacks" for sales and marketing. We focus on what leaders need to make AI work in the real world: capability, architecture, governance, and ROI.

You'll learn

How high-performing sales and marketing teams

are actually using AI

How to design AI-enabled workflows

that scale across your sales pipeline and marketing efforts

How to move from experimentation

to a sustainable, repeatable operating model in both sales and marketing

How to identify high-ROI use cases and sequence adoption

sensibly across sales and marketing functions

Dates & locations

Choose a location and date below to book the full day (Marketing + Sales) course.

Birmingham

AI for Marketing - Morning Workshop

9:00am - Wed, 16th September

Event ended

Birmingham

AI for Sales - Afternoon Workshop

1:30pm - Wed, 16th September

Event ended

Birmingham

AI for Marketing & Sales - Full Day Workshop

9:00am - Wed, 16th September

Event ended

London

AI for Marketing - Morning Workshop

9:00am - Fri, 29th May

Event ended

London

AI for Sales - Afternoon Workshop

1:30pm - Fri, 29th May

Event ended

London

AI for Marketing & Sales - Full Day Workshop

9:00am - Fri, 29th May

Event ended

Knowledge Hub

Looking for practical insights to boost your business growth?

Our Knowledge Hub is packed with expert guides, industry analysis and actionable tips to help you navigate the complex world of actionable tips to help your digital strategy and digital transformation. Dive in to learn how to align your systems for maximum impact.

Stacy Jones From Hollywood Branded - Main Stage at HubSpot Unbound

Hollywood Branded Takes the Main Stage at HubSpot Unbound

Discover how Hollywood Branded transformed its sales process using AI and HubSpot, enhancing efficiency and engagement in entertainment marketing.

HubSpot Unbound Major Announcements & What They Mean | 2026

HubSpot Unbound 2026: Every Major Announcement and What It Means

HubSpot introduces a major shift to an Agentic Customer Platform, emphasising context-driven marketing and streamlined workflows for enhanced business growth.

Who Is In Charge When AI Decides?

AI decision-making raises critical questions about accountability and control. Explore who's responsible when AI systems fail and how to implement responsible AI governance.

Why AODA Compliance Needs More Than a Free Checker

Why A Free Accessibility Checker Cannot Tell You If Your Website Is Compliant

A passing score from a free accessibility checker does not mean your website meets AODA and WCAG 2.0 AA requirements. Here is what it misses.

Claude Now Watermarks AI Content - What This Means For You

Claude Now Watermarks AI Content (What That Actually Changes for Your Website)

Discover how Claude's new watermarking affects AI-generated content, and learn the importance of human expertise for high-stakes topics in your SEO strategy.

The Real Cost of Running Paid Media Without Personalisation

Improving paid media performance doesn’t always require increasing monthly budgets. Learn how your paid media can benefit from personalisation today.

Adopting AI: Transforming Your Tech Stack for Business Growth

Infusing Your Tech Stack with Effective AI

Learn how to effectively integrate AI into your business tech stack for measurable impact and discover hidden value in your existing systems and data.

Maximising Your Tech Stack: Insights from Revenue Rewired

Extracting Value from Your Existing Tech

Unlock the hidden potential of your tech stack with insights on breaking down silos, enhancing data, and practical steps for better tool integration.

The Fundamentals of AI with Professor Watson

Explore how AI and ML are changing marketing and RevOps with Tim Butler and Prof. Paul Watson. Practical insights, risks, and strategy tips inside.

Case Study - HubSpot AI Customer Agent for a Self-Storage Operator

A HubSpot AI Customer Agent for a Self-Storage Operator

Discover how The Place 4 Self Storage enhanced customer support with a HubSpot AI Customer Agent, improving response times and accuracy for inquiries.

Achieving Up To 80x ROAS For Xenia Venues | Case Study

Driving Up To 80x ROAS and Higher-Value Bookings for Xenia Venues

How Innovation Visual built a trusted, high-performing paid media strategy for Xenia Venues, lifting ROAS across Google and Meta and turning enquiries into higher-value bookings.

Storman & HubSpot Integration for a Self-Storage Operator | Innovation Visual

Connecting Storman & HubSpot for a Self-Storage Operator

How we connected Storman and HubSpot to give a growing self-storage operator a single, reliable view of their customers, unlocking accurate ROI attribution and new upsell opportunities.

Knowledge Hub

Half-day, in-person courses for sales & marketing leaders

Unlock the Power of AI

Using AI Strategically in Marketing

Time

Format

Designed for

Using AI Strategically in Sales

Time

Format

Designed for

Want the full picture?

Designed to complement your AI Workshop for Leaders

What makes these courses different

You'll learn

How high-performing sales and marketing teams

How to design AI-enabled workflows

How to move from experimentation

How to identify high-ROI use cases and sequence adoption

Dates & locations

Have Questions?

Knowledge Hub

Hollywood Branded Takes the Main Stage at HubSpot Unbound

HubSpot Unbound 2026: Every Major Announcement and What It Means

Who Is In Charge When AI Decides?

Why A Free Accessibility Checker Cannot Tell You If Your Website Is Compliant

Claude Now Watermarks AI Content (What That Actually Changes for Your Website)

The Real Cost of Running Paid Media Without Personalisation

Infusing Your Tech Stack with Effective AI

Extracting Value from Your Existing Tech

The Fundamentals of AI with Professor Watson

A HubSpot AI Customer Agent for a Self-Storage Operator

Driving Up To 80x ROAS and Higher-Value Bookings for Xenia Venues

Connecting Storman & HubSpot for a Self-Storage Operator