Half-day, in-person course for marketing leaders

Using AI Strategically in Marketing

Move beyond 'ChatGPT'

Build a practical, repeatable approach to AI that improves performance, strengthens personalisation, and creates real leverage through better data, workflow design, and AI agents.

Format: In-person, interactive (includes group use-case design)

Designed for: CMOs, Heads of Marketing, Growth & Demand leaders

Book Your Spot Now

See if this workshop is right for you

Who this course is for

This course is built for marketing leaders who want to adopt AI in a way that’s strategic, governable, and commercially meaningful — without drowning their teams in tools, complexity, or disconnected experiments.

You’re exploring AI

but results are inconsistent or hard to operationalise.

You want to scale personalisation and performance

but data and workflows aren’t ready.

You’re under pressure to “do something with AI”

and you want a credible, structured approach.

You need a plan that marketing can run with

and leadership can support.

What you’ll leave with

A clear view of where AI adds value in marketing (and where it doesn’t).

A practical model for moving from tools → workflows → agents.

A shortlist of high-ROI AI use cases tailored to your organisation.

A roadmap that clarifies data, CRM, workflow, and governance dependencies.

Designed to complement your AI Workshop for Leaders

Our AI Workshop for Leaders focuses on strategic orientation and organisational readiness. Using AI Strategically in Marketing is the practical operating model: how marketing teams apply AI to real workflows, what foundations are required, and how to build repeatable capability rather than one-off experiments.

This course can be attended on its own — and it also pairs perfectly with our afternoon sister course, Using AI Strategically in Sales.

Want the full picture? Attend the full day

Many leaders own responsibility for both marketing and sales, or need the two functions aligned to deliver revenue outcomes. Our courses are designed to work as a single-day experience:

Morning: Using AI Strategically in Marketing (9:00am – 12:15pm)
Afternoon: Using AI Strategically in Sales (1:00pm – 5:15pm)

If you’re building an AI-enabled revenue engine, the full day gives you the combined operating model — demand creation in the morning, revenue execution in the afternoon.

Book the full day (Marketing + Sales)

What makes this course different

This isn’t a tool demo, and it isn’t “AI hacks for marketers”. We focus on what marketing leaders need to make AI work in the real world: capability, architecture, governance, and ROI.

You’ll learn

How high-performing marketing teams are actually using AI
How to design AI-enabled workflows that scale
How to move from experimentation to a sustainable operating model
How to identify high-ROI use cases and sequence adoption sensibly

You won’t waste time on

Generic prompt lists
Tool with no implementation path
Disconnected “pilots” that don’t stick
AI ideas that fail due to missing data and CRM foundations

Course content

The session is structured to take you from context → capability → practical planning, with a strong focus on what it takes to operationalise AI through workflows and agents.

Marketing reality check in the age of AI

what’s real, what’s noise, and why most adoption stalls

How AI changes marketing work

tasks vs decisions vs judgement, and where humans stay essential

The modern AI-enabled marketing operating model

moving from campaigns to lifecycle, from manual to continuous optimisation

Agents, not tools

what agents are, where they fit, and why they’re the next step in automation

Data, CRM & the single source of truth

why AI ROI depends on clean, connected data and agreed lifecycle definitions

Use-case design & roadmapping

identify, score, and prioritise the best opportunities for your business

Human engagement & adoption

how to bring teams with you and avoid “tool chaos”

What this means for your organisation

a realistic adoption roadmap and next-step options

How Innovation Visual helps you go from learning to implementation

Many organisations don’t need more tools — they need a reliable way to build, run and improve AI-powered workflows. Our Agents as a Service offering provides a managed approach to designing and operating “digital staff” that connect to your data and systems, with governance and ongoing optimisation built in.

Agents as a Service

HubSpot

AI needs a strong operational backbone. For many organisations, HubSpot provides the single source of truth for customer data, lifecycle definitions, and workflow orchestration — enabling AI initiatives to scale safely and measurably.

Dates & Locations

Choose a location and date below to book the morning marketing course (9:00am – 12:15pm) or the full day (Marketing + Sales) course.

Birmingham

AI for Marketing - Morning Workshop

9:00am - Wed, 16th September

Event ended

Birmingham

AI for Marketing & Sales - Full Day Workshop

9:00am - Wed, 16th September

Event ended

London

AI for Marketing - Morning Workshop

9:00am - Fri, 29th May

Event ended

London

AI for Marketing & Sales - Full Day Workshop

9:00am - Fri, 29th May

Event ended

Bristol

AI for Marketing - Morning Workshop

9:00am - Thu, 21st May

Event ended

Bristol

AI for Marketing & Sales - Full Day Workshop

9:00am - Thu, 21st May

Event ended

Practical details

If you have questions about suitability for your team or want to discuss private delivery for an in-house group, please get in touch.

Timing:

9:00am – 12:15pm

Delivery:

In-person, interactive, leadership-focused

What to bring:

A laptop is helpful (not essential). Come with 1–2 priority challenges you want AI to help solve.

Ideal attendees:

Marketing leaders and senior marketers responsible for performance, pipeline contribution, and growth

Knowledge Hub

Looking for practical insights to boost your business growth?

Our Knowledge Hub is packed with expert guides, industry analysis and actionable tips to help you navigate the complex world of actionable tips to help your digital strategy and digital transformation. Dive in to learn how to align your systems for maximum impact.

Stacy Jones From Hollywood Branded - Main Stage at HubSpot Unbound

Hollywood Branded Takes the Main Stage at HubSpot Unbound

Discover how Hollywood Branded transformed its sales process using AI and HubSpot, enhancing efficiency and engagement in entertainment marketing.

HubSpot Unbound Major Announcements & What They Mean | 2026

HubSpot Unbound 2026: Every Major Announcement and What It Means

HubSpot introduces a major shift to an Agentic Customer Platform, emphasising context-driven marketing and streamlined workflows for enhanced business growth.

Who Is In Charge When AI Decides?

AI decision-making raises critical questions about accountability and control. Explore who's responsible when AI systems fail and how to implement responsible AI governance.

Why AODA Compliance Needs More Than a Free Checker

Why A Free Accessibility Checker Cannot Tell You If Your Website Is Compliant

A passing score from a free accessibility checker does not mean your website meets AODA and WCAG 2.0 AA requirements. Here is what it misses.

Claude Now Watermarks AI Content - What This Means For You

Claude Now Watermarks AI Content (What That Actually Changes for Your Website)

Discover how Claude's new watermarking affects AI-generated content, and learn the importance of human expertise for high-stakes topics in your SEO strategy.

The Real Cost of Running Paid Media Without Personalisation

Improving paid media performance doesn’t always require increasing monthly budgets. Learn how your paid media can benefit from personalisation today.

Adopting AI: Transforming Your Tech Stack for Business Growth

Infusing Your Tech Stack with Effective AI

Learn how to effectively integrate AI into your business tech stack for measurable impact and discover hidden value in your existing systems and data.

Maximising Your Tech Stack: Insights from Revenue Rewired

Extracting Value from Your Existing Tech

Unlock the hidden potential of your tech stack with insights on breaking down silos, enhancing data, and practical steps for better tool integration.

The Fundamentals of AI with Professor Watson

Explore how AI and ML are changing marketing and RevOps with Tim Butler and Prof. Paul Watson. Practical insights, risks, and strategy tips inside.

Case Study - HubSpot AI Customer Agent for a Self-Storage Operator

A HubSpot AI Customer Agent for a Self-Storage Operator

Discover how The Place 4 Self Storage enhanced customer support with a HubSpot AI Customer Agent, improving response times and accuracy for inquiries.

Achieving Up To 80x ROAS For Xenia Venues | Case Study

Driving Up To 80x ROAS and Higher-Value Bookings for Xenia Venues

How Innovation Visual built a trusted, high-performing paid media strategy for Xenia Venues, lifting ROAS across Google and Meta and turning enquiries into higher-value bookings.

Storman & HubSpot Integration for a Self-Storage Operator | Innovation Visual

Connecting Storman & HubSpot for a Self-Storage Operator

How we connected Storman and HubSpot to give a growing self-storage operator a single, reliable view of their customers, unlocking accurate ROI attribution and new upsell opportunities.

Knowledge Hub

Half-day, in-person course for marketing leaders

Using AI Strategically in Marketing

Who this course is for

You’re exploring AI

You want to scale personalisation and performance

You’re under pressure to “do something with AI”

You need a plan that marketing can run with

What you’ll leave with

A clear view of where AI adds value in marketing (and where it doesn’t).

A practical model for moving from tools → workflows → agents.

A shortlist of high-ROI AI use cases tailored to your organisation.

A roadmap that clarifies data, CRM, workflow, and governance dependencies.

Designed to complement your AI Workshop for Leaders

Want the full picture? Attend the full day

What makes this course different

Marketing reality check in the age of AI

How AI changes marketing work

The modern AI-enabled marketing operating model

Agents, not tools

Data, CRM & the single source of truth

Use-case design & roadmapping

Human engagement & adoption

What this means for your organisation

How Innovation Visual helps you go from learning to implementation

Agents as a Service

HubSpot

Dates & Locations

Timing:

Delivery:

What to bring:

Ideal attendees:

Have Questions?

Knowledge Hub

Hollywood Branded Takes the Main Stage at HubSpot Unbound

HubSpot Unbound 2026: Every Major Announcement and What It Means

Who Is In Charge When AI Decides?

Why A Free Accessibility Checker Cannot Tell You If Your Website Is Compliant

Claude Now Watermarks AI Content (What That Actually Changes for Your Website)

The Real Cost of Running Paid Media Without Personalisation

Infusing Your Tech Stack with Effective AI

Extracting Value from Your Existing Tech

The Fundamentals of AI with Professor Watson

A HubSpot AI Customer Agent for a Self-Storage Operator

Driving Up To 80x ROAS and Higher-Value Bookings for Xenia Venues

Connecting Storman & HubSpot for a Self-Storage Operator