Knowledge Hub - Inbound Marketing & HubSpot

Inbound Marketing is an evolving art and as HubSpot Platinum Partners we have extensive experience in both the design and development of Inbound strategies as well as the technical side of automation, workflows and the background management that make them work. All the content in this Hub has been developed by our team, the Hub is new so we'll be adding to it regularly, don't forget to check back for new articles, videos and guides. If there is a topic we haven't covered yet, please let us know and we'll do our best to fill the gap for you. 

Articles 

Article

Everything You Need to know About Inbound Marketing

Some marketing techniques can leave prospective customers feeling cold, unengaged or at worst annoyed by how intrusive they feel. When it comes to digital marketing there are so many options now that there really isn’t any excuse to be causing that kind of response anymore. As marketers we should not be using cold sales calls or blanket emails, instead the Inbound methodology enables us to develop lasting relationships with our prospects and customers. Continue reading

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How To Grow Traffic & Conversions With HubSpot Marketing Hub

If you are a marketer or involved with your company’s website in any way, a metric that you may often look at is the amount of traffic coming to your site. Increasing traffic to your site is important but have you thought about the quality of your visitors? The higher the quality of your traffic means the more conversions you will see. Traffic for traffic’s sake is unlikely to improve sales or help grow your business. The purpose of this article is to discuss ways to increase the volume of quality traffic to a website but to also improve conversion of that traffic on the site. We will also look at how HubSpot as a marketing platform can simplify, automate and report on many of the processes that are involved, reducing time, improving conversion and increasing ROI. Continue reading

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Steps To Choosing the Right Website Platform to Deliver Business Results

The platform (or CMS) you choose to create your website will determine a number of elements when it comes to your online marketing. For example, whether you can easily integrate with reporting tools like Google Analytics or marketing software like HubSpot. It will also define how efficiently your team can produce and upload new content, promote your latest offerings or make changes to the website itself when required. All of which means investing in the wrong platform for your business could lead to additional costs, time delays and unnecessary hurdles for your organisation in the future. Whether you are looking to build a new site or simply migrate your existing site to a new CMS for better functionality then this article is designed to help you choose the right website CMS for your business. Continue reading

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What Makes HubSpot CMS Different?

The HubSpot CMS is not like other website CMS platforms. It is a flexible, scalable and an intuitive website CMS, but that’s not all, not by a long shot. It is also an incredibly powerful, functionality-rich integrated sales and marketing tool that operates as a stand-alone platform alongside your website or as the website CMS itself. This article explains why HubSpot is a different class of CMS and how it can directly impact scalable growth and revenue. Continue reading

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What is HubSpot & Why Should You Choose It For Your Business CRM?  

The chances are, if you are reading this piece, you are thinking about using HubSpot but you aren’t sure whether the investment is right for you – this piece aims to explain how HubSpot works, its key features and benefits and give you the information you need to make your decision a little easier. Continue reading

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In-Depth Guide to Healthchecking Your Ecommerce Website  

A website is an ecommerce businesses most critical tool, whether B2C or B2B focused. Without it, the business simply wouldn’t exist; but, like any other tool, without care and attention they can rapidly age, become outdated, develop anomalies and decrease in efficiency and productivity. We have designed this complete and in-depth benchmarking tool to help you thoroughly healthcheck your ecommerce website, assess its strengths and weaknesses and develop a plan to address them with the aim of increasing efficiency, Return on Investment and revenue. Continue reading

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How to Use Video in Digital Marketing

Video is one of the most powerful forms of media when it comes to engaging people. A well-made video can be eye-catching, entertaining and informative but also, more importantly, can drive traffic and conversions. One of the standout advantages of video is the ability to present a large amount of information to the viewer quickly and in a far more engaging way than having them read an article. Continue reading

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Mapping Content for Different Stages of the Buyer Journey

It doesn’t matter if your goal is to acquire leads, build sales or increase conversions, content plays a crucial role in moving people through the buyers’ journey. With a staggering 4.39 billion internet users worldwide creating content is a key way to reach an audience where they are. From videos to images to blogs, content helps your prospective customers and leads learn about you as a brand, gather information about your products and services. it also assists you, as a business, in positioning yourself as an expert in your field. Continue reading

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It’s Time to Rethink the Way you Build Personas

Personas are a vital part of content marketing. Personas are semi-fictional personifications of each of your target audiences. Defining clearly who your customers are helps you to understand their pain points or challenges, where to reach them, how to talk to them and eventually how to get them to perform a specific action on your website, app or social media. Combined with a good understanding of their buying journey, your personas can help you write relevant, targeted and useful content that will push them further down the funnel. Watch now

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Social Selling For Lead Generation

There’s a high chance that your business may already be engaged in the basics of social selling, especially if you have a LinkedIn or Twitter account or are actively engaged on forums like Quora and Reddit, as these are ideal platforms to ‘social sell’. Social selling, in short, is when businesses find and engage with prospects through social media channels. By answering questions, joining conversations, sharing valuable content or responding to content posts, companies can nurture their prospects with the aim of turning them into qualified leads. The term 'sell' in the title is a little misleading as it refers to the sales process rather than the sale itself. Continue reading

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How to Grow Your Business in an On-Demand World

The way consumers engage with your business is changing. If you want your company to maintain a competitive advantage then it is important to take note of the shift in consumer behaviours and make sure you’re embracing technology to stay ahead of your competitors in an increasingly on-demand world. Continue reading

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Defining Lead Lifecycle Stages

Defining the lifecycle stages of your leads is an essential step in creating a sales cycle that will align your marketing and sales teams; helping your organisation to deliver on your goals and objectives. As HubSpot Partners, we strive to help our clients achieve growth from their digital channels through the acquisition, nurture and conversion of relevant leads. This is achieved through a balance of inbound marketing, marketing automation and, most importantly, through a well-defined sales process. Continue reading

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Best Practice Digital Marketing for Ecommerce Websites | Top Tips & Insights

Ecommerce websites are the most vital tool in an online business. Without them there would simply be no business, so why are so many ecommerce websites still so difficult to use and manage? In this age of customer-centric inbound marketing the customer doesn't expect to have to think, they expect to have their needs met intuitively. They expect websites to predict how they like to search, browse, decide and buy and they definitely don't expect to find it awkward, frustrating or difficult in any way. Removing friction from the buyer journey is one of the key principles of inbound marketing and in this video Tim Butler, our CEO talks to Sagar Nayyar, Director of SCommerce Mage and Magento wizard about how best practice digital marketing can transform the performance of an ecommerce website.  Continue reading

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Case Study

Unily - Integrated Digital Marketing Strategy

Discover how we’ve been working with Unily since 2010 with an integrated digital marketing strategy to help them achieve organic growth, revenue (by increasing the volume and quality of leads, while reducing lead costs) and increasing brand awareness targets.

Read this case study