Knowledge

Our knowledge centre offers in-depth articles, reports, and analysis on the latest trends and best practices in RevOps, technology integration, and digital strategy. Each piece combines our practical expertise with cutting-edge insights, helping you make informed decisions about your technology investments and providing valuable perspective on how to align your systems for maximum business impact.

Are Advertising Platforms & AI Making Your Ads Bland?

Are Advertising Platforms Making Your Ads Bland?

Your media budget is under unprecedented pressure. Average Google Ads cost-per-click (CPC) climbed to $5.26 in 2025, up 12.88%...

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Google Ads Auction Insights Report: Key Metrics Explained

What Is The Google Ads Auction Insights Report?

Auction insights is a pre-built report in Google Ads that provides information on other advertisers who’re also bidding on the same...

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Twitter Advertising Services | Effective Advertising on Twitter

Twitter Advertising

Why You Should Advertise on Twitter

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LinkedIn Advertising Specialists in Surrey | Innovation Visual

LinkedIn Advertising

The Benefits of LinkedIn Advertising

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Google Ads Agency | Effective Google Advertising in Surrey

Google Ads

Effective Google Advertising Creating and managing Google Ads advertising campaigns effectively takes expert knowledge and experience....

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How To Check If Your Google Ads Are Performing, Or Not...

How To Check If Your Google Ads Are Performing, Or Not...

Google Ads has become an increasingly complex platform over the past few years. If you aren’t an experienced PPC professional, it can...

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Proven Ways to Improve Your PPC Campaign Performance

Optimising PPC and Utilising Best Practice

So, how do you make a PPC account on Google Ads, Bing, Facebook or LinkedIn successful? What is best practice and how do you know if...

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Examining Remarketing & How To Use It Effectively

How to Use Remarketing Effectively

If you’re interested in getting started with or improving your paid advertising, remarketing should be top of your list. Remarketing...

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Building an Effective Google Shopping Campaign

Building an Effective Google Shopping Campaign

When it comes to running effective Google Shopping campaigns, one of the most critical steps is the build itself. A well-thought-out...

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How to Create Successful International Advertising Campaigns In Multiple Languages

Creating a Successful International Advertising Campaign in Multiple Languages

If you are part of an international business that deals with clients and customers across the world, one of your challenges will be...

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Paid Advertising: Everything You Need to Know

Everything You Need to Know about Paid Advertising

Many well-known platforms are monetising the data they collect through paid advertising. From the established Google and Bing, the...

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The True Cost of a Click in Paid Search

How Much Does a Click Cost? (in Paid Search)

Google Ads and Bing are very popular and effective ways to find and engage with potential customers and we frequently get asked by...

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Paid Shopping Campaigns: How To Get Traction

12 Tips on How to Get Traction on Your Shopping Campaigns

Shopping campaigns are notoriously hard to maintain and can be difficult to get a good result from. However, when planned, created and...

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Managing Your Biddable Media Campaigns: 8 Factors to Consider

How Best to Manage Your Biddable Media Campaigns: 8 Factors to Consider

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Knowledge Base

Our knowledge base offers in-depth analysis on the latest RevOps trends and best practices, combining practical expertise with cutting-edge insights to help you align your systems for maximum business impact.

What’s the Difference Between HubSpot’s AI Agents and AI Assistants?

What’s the Difference Between HubSpot’s AI Agents and AI Assistants?

Discover the difference between HubSpot’s AI Assistants and AI Agents — copilots versus autonomous operators — and learn how Innovation Visual helps you design and optimise them for maximum impact.

HubSpot’s AI-Powered Emails: Is It Time to Say Goodbye to Manual Personalisation?

HubSpot’s AI Emails: The Future of Personalised Email Marketing

Discover HubSpot’s new AI-powered email features. Learn how AI is changing personalisation, improving efficiency, and transforming marketing performance. See how Innovation Visual can help you adopt these tools for business growth.

Customer Retention: The Essential Growth Strategy for 2025

Customer Retention: The New Growth Engine for 2025

Discover why customer retention is the key to sustainable growth in 2025 and how AI-driven strategies can transform your business performance.

HubSpot Smart CRM – Should You Use HubSpot As Your Core CRM?

Is HubSpot Smart CRM the Right Standalone Solution for Your Business?

Discover HubSpot’s Smart CRM, now available as a standalone product. Learn how it compares to traditional CRMs and why it could transform your business.

HubSpot’s Marketing Studio: A Transformation in Your Campaign Workflow

HubSpot’s Marketing Studio: A Transformation in Your Campaign Workflow

Discover HubSpot’s new Marketing Studio - an intuitive, collaborative campaign management tool. Learn how Innovation Visual helps businesses unlock its full potential.

HubSpot Data Hub: More Than Just a New Name for Operations Hub

HubSpot Data Hub: More Than Just a New Name for Operations Hub

HubSpot Operations Hub is now Data Hub—but it’s more than a name change. Discover new features like AI-powered Data Studio, centralised data benefits, and pricing insights.

Maximising Your Tech Stack: Insights from Revenue Rewired

Extracting Value from Your Existing Tech

Unlock the hidden potential of your tech stack with insights on breaking down silos, enhancing data, and practical steps for better tool integration.

The Fundamentals of AI with Professor Watson

The Fundamentals of AI with Professor Watson

Explore how AI and ML are changing marketing and RevOps with Tim Butler and Prof. Paul Watson. Practical insights, risks, and strategy tips inside.

AI, Content Strategy and SEO: Insights from Surfer

AI, Content Strategy and SEO: Insights from Surfer's Tomasz Niezgoda

Explore how AI is transforming SEO and content marketing with insights from Surfer’s CMO, Tomasz Niezgoda.