There is a saying in marketing that ‘content is king’ and for good reason. Content is the key to being found online. Writing high quality content that is optimised for your target terms is vital if you want your website pages to rank in search engines such as Google and Bing. It does not matter how ‘pretty’ your website is, without quality content it will never rank well.
Creating quality content
Before creating content, it is important to define your goals. What do you want to achieve? If you want to rank in search engines for keywords associated with your business, then you firstly need to identify these keywords through keyword research and then plan and optimise your content accordingly. Our team have access to the tools required to conduct in-depth keyword research that can identify ranking opportunities and provide an informed, data driven insight into what content to create.
It is important to consider that Google aims to show people the best possible answer to their search query. This means that to rank highly in search engines such as Google your content piece must be better than anything else that is out there on the internet at the moment. Great content can also improve website conversions and guide people through the buying journey.
To create quality content, you must understand what quality content is and how it needs to be written to rank well in search engines. Our team are very experienced in both creating content and providing guidance on content creation for a diverse range of clients.
Guiding customers through the sales funnel with content
Content is vital to guide customers through the sales process, from the awareness stage, through to the consideration and decision stages. An effective content marketing strategy will ensure that content is created for each state of the buyer’s journey, so you are engaging with potential customers, which will secure leads and sales. Our team are experienced Inbound marketers and understand what content needs to be created for each stage of the buyer’s journey.
Awareness – potential customers are just becoming aware of the problem or challenge they're facing. At this stage content needs to available that will educate the customer and provide them with more information on what solutions could work for them.
Consideration – they are in the research stage and considering different options to find a solution to their problem or challenge. Content should expand on the solutions available to help educate the customer on the best solution for them, pushing them closer to the final purchasing decision.
Decision – the customer is now ready to make a purchase decision and content should be available to give them the encouragement that your solution is perfect for them, so they feel empowered to buy your product and/or service.
Our approach to content marketing
At Innovation Visual, we understand the importance of creating quality content, how it can be used to generate increased website traffic and get people talking and engaged with your business throughout their buying journey. Targeted content helps build visibility, authority and trust amongst both potential and current customers.
Our team will help you transform the effectiveness of your online content by conducting keyword research into target terms and defining your buyer personas. This gives a clear direction to the content your business creates and helps you to produce content that will support your business objectives.
If you would like to find out more about our content marketing services, then please click on the button below or give us a call today on 0333 772 0509. We'd love to help you achieve your online marketing business goals.
PedalCover are the leading cycle and home content insurer. We helped them develop a content strategy that delivered more policy sales.Read this case study