Nearly 5 billion videos are watched on YouTube every single day and over 300 hours of video are uploaded to the video platform every minute. These statistics show just how important YouTube is as a platform and the audience who are regularly engaging with video. Added to this YouTube is officially the 2nd largest search engine after Google. This is amazing when you consider that YouTube was built to be a video sharing platform, not a search engine.
With so much interaction taking place on YouTube everyday, it is important for your business to consider the benefits of advertising on this video platform. TrueView ads on YouTube allow you to reach potential customers when they watch or search for videos. You also only pay when they show interest.
Successful advertising on YouTube
According to YouTube, over the last two years the number of small and medium sized businesses advertising on YouTube has doubled. The reason for this is that advertising on YouTube has great potential for your business, when it’s done right. The YouTube advertising slogan is ‘Be seen where everyone is watching’, and from the statistics above it’s difficult to argue against this!
Despite the potential benefits, we understand that setting up an effective YouTube advertising campaign that delivers a return on investment can be difficult. Our team are experienced YouTube advertisers. We will be able to setup your YouTube advertising campaign and help you reach the people you want to target. The good news is that you only pay when someone watches your ad for at least 30 seconds, which means it can be a very cost-effective way of advertising.
We will then be able to interpret the data from your advertising campaigns and suggest the best course of action to improve performance and take these learnings into subsequent campaigns to achieve more success for your business.
The fact you’re reading this page means that you’re aware of YouTube advertising and understand that it can have benefits for your business. Video is becoming increasingly important in digital marketing and video advertising really can have substantial benefits for your business. Our consultancy team will work with you to create an effective YouTube advertising campaign that delivers on your business objectives.
You may have already tried YouTube advertising and not seen the results you wanted or might be completely new to it. Our team will be able to help you overcome your YouTube advertising challenges and deliver results for your business.
Working with the Cannon Hygiene team over a number of years we have put content at the forefront of their digital strategy and helped deliver it from videos to infographics and blogs.Read this case study