Inbound marketing is a long-term strategy. It builds trust with the visitors by providing relevant and useful content. You become a website that is organically found, which provides a solution to their search. We will help you create and sustain long standing relationships with your potential buyer. All with the aim of moving them from a lead to a customer. Your prospects are searching for your products and services. Our team can help you develop your online presence, so you will be found when they search for the solution to their problem. Successful Inbound marketing follows a series of steps:
We meet with your team and hold an on-boarding session, where together we define your ideal customers, discuss your company processes and develop a bespoke Inbound marketing strategy. To obtain an in-depth understanding of your audience and provide content direction we devise customer personas. These consider the personas needs, the problems they face and their aspirations.
The digital marketing strategy will prioritise which tools to focus on, that will provide the maximum ROI. With keyword research, we ascertain how people are searching for your content. Interpretation of data analysis ascertains which terms and phrases to target that will attract the right type of visitors to your site. For SEO, we optimise every page on your website to ensure all pages have the appropriate keywords and content. With PPC, our data driven campaigns allow us to carry out strategic bidding and compose engaging adverts.
Inbound lead generation is about creating content that is of value and benefits your potential customer. We can help you develop unique informational content that engages with each of your customers personas. Elements such as ebooks and white papers position your business as the trusted authority. You will then become the go to company when they are ready to commit to a purchase.
PedalCover are the leading cycle and home content insurer. We helped them develop a content strategy that delivered more policy sales.Read this case study