Inbound marketing set up


Attract the right traffic and generate quality leads

Inbound marketing is a long-term strategy. It builds trust with the visitors by providing relevant and useful content. You become a website that is organically found, which provides a solution to their search. We will help you create and sustain long standing relationships with your potential buyer. All with the aim of moving them from a lead to a customer. Your prospects are searching for your products and services. Our team can help you develop your online presence, so you will be found when they search for the solution to their problem. Successful Inbound marketing follows a series of steps:

Step 1: Aligning your digital goals with your business goals

We meet with your team and hold an on-boarding session, where together we define your ideal customers, discuss your company processes and develop a bespoke Inbound marketing strategy. To obtain an in-depth understanding of your audience and provide content direction we devise customer personas. These consider the personas needs, the problems they face and their aspirations.
Digital marketing executive looking at customer experience on PedalCover website

 

Step 2: We prioritise activities to maximise your return on investment

The digital marketing strategy will prioritise which tools to focus on, that will provide the maximum ROI. With keyword research, we ascertain how people are searching for your content. Interpretation of data analysis ascertains which terms and phrases to target that will attract the right type of visitors to your site. For SEO, we optimise every page on your website to ensure all pages have the appropriate keywords and content. With PPC, our data driven campaigns allow us to carry out strategic bidding and compose engaging adverts.

Step 3: Lead generation through unique informational content

Inbound lead generation is about creating content that is of value and benefits your potential customer. We can help you develop unique informational content that engages with each of your customers personas. Elements such as ebooks and white papers position your business as the trusted authority. You will then become the go to company when they are ready to commit to a purchase.

Step 4: Nurturing leads so they become customers

Gentle nurturing of leads through their buying process can be aided with persona lifecycle content plans. These take into account the persona, their challenges and aspirations, how much interaction they have had with your business online and the varied type of content you want them to receive. Once a lead crosses the line and becomes a customer, we don’t stop there.  We constantly review the Inbound marketing process to help you retain customers and let them become your ambassador for the future.
 
Get in touch today 
 

More information

Blog Post

Case Study

How we helped PedalCover use content more powerfully

PedalCover are the leading cycle and home content insurer. We helped them develop a content strategy that delivered more policy sales.

Read this case study