News, Articles & Knowledge

What Third Party Cookie End-of-Life Means for You

13-May-2020 13:39:34

For some time now Google Chrome and other browsers like Safari have been rolling out updates which have been increasing the restrictions placed on third party cookies, and even first party cookies to a degree. Safari was one the first to bring in these changes (on a large scale), but they also have less to lose from these kinds of restrictions. And Microsoft Edge, we don’t really care about (we’ll let you look this up).

Soon things are about to change, drastically! Google Chrome is going to start to ‘phase out’ third party cookies, natively. The intention is to do this within two years; however, changes could come sooner.  But what effect will this have on marketers and where will this leave adtech companies which are solely reliant on these cookies to function?

Read More

Topics: SEO, PPC, Content, Strategy, The State of Marketing

How Dark Traffic Can Lead to Inaccurate Google Analytics Data

23-Apr-2020 13:25:14

Every business seeks accurate data. Accurate data can be transformed into useful insights that guide your overall strategy. You may rely on Google Analytics for accurate and reliable website data however if this is the case; you need to be aware of something called ‘dark traffic’. Although dark traffic can go mostly under the radar, it’s likely having a huge effect on the quality and accuracy of your data.

Read More

Topics: Strategy, Google Analytics

Finalists in the European Search Awards 2020!

23-Apr-2020 11:37:44

Innovation Visual have been shortlisted in the European Search Awards for 2020! Our team are incredibly proud to have been selected as finalists for the Best Small Integrated Search Agency category in these prestigious awards.

 

Read More

Topics: News, Awards

How to Define Lead Lifecycle Stages

17-Apr-2020 07:36:18

Defining the lifecycle stages of your leads is an essential step in creating a sales cycle that will align your marketing and sales teams; helping your organisation to deliver on your goals and objectives.

As HubSpot Partners, we strive to help our clients achieve growth from their digital channels through the acquisition, nurture and conversion of relevant leads. This is achieved through a balance of inbound marketing, marketing automation and, most importantly, through a well-defined sales process.

Read More

Topics: Work, Strategy, The State of Marketing

Innovation Visual - HubSpot Platinum Partner Agency

16-Apr-2020 12:33:40

Innovation Visual are delighted to announce that we are now recognised as a HubSpot Platinum Partner Agency!

Read More

Topics: News, Inbound

How to Survive the 'now' and Support your Brand for the Future

08-Apr-2020 13:38:00
Dr Martin Stillman-Jones provides his expert opinion on where businesses should invest their costs to survive the 'now' and support your brand for the future. He tells us which three things should definitely not be sacrificed in an economic downturn in which we are in now. 
Read More

Topics: Strategy, The State of Marketing