News, Articles & Knowledge

HubSpot Updates - January 2023

30-Jan-2023 15:25:20 | 5 Minute Read

In January, we saw some really exciting HubSpot updates that we think will truly help HubSpot users. We explore a few of these updates in more detail below.

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Topics: Technology, News, Digital Marketing, HubSpot

Accelerating Online Sales Through a Smart Approach to Video

30-Jan-2023 14:51:34 | 5 Minute Read

The Statistics

  • Zero to 100,000 views on YouTube in just a few months!
  • Single campaign resulted in driving high-value purchases, giving an average ROAS of 46 times the paid media ad spend.
  • Achieving 15x Return on Ad Spend on Google Ads paid campaigns across the account.
  • Maintained position 1 for highly competitive ‘wigs’ term on Google search results pages (which has 25,000 searches per month in the UK).
  • We now rank 1st for over 32 different keywords with search volumes between 25,000 and 50,000 searches a month.
  • Users who watched a video on the site are 148% more likely to convert than users who don’t.
  • Joseph’s Wigs rank in the top 3 results for 213 different keywords with aggregate search volumes of up to 25,000 searches a month.
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Topics: Social Media, Video, Case Study, Content Strategy & Planning

The 5 Digital Marketing Trends You Need to Know About In 2023

04-Jan-2023 14:48:53 | 7 Minute Read

2023 is poised to be a year of digital marketing revolution as businesses continue to traverse a post-pandemic digital landscape. Numerous macro-economic changes and significant digital tracking changes, including the Third-Party Cookie phaseout in July 2023 and roll-out of Google Analytics 4, have made digital marketers worldwide reconsider their budgets, strategies, and plans.

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Topics: Technology, Work, Digital Marketing

Merry Christmas & Happy New Year from Innovation Visual

19-Dec-2022 11:50:04 | 1 Minute Read

Farewell 2022, Hello 2023!


As the New Year draws closer, our CEO, Tim Butler, reflects back on the successes and challenges of 2022.

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Topics: Our Team, Work, News, Digital Marketing

Innovation Visual Welcomes the No Sugar Company in North America

08-Dec-2022 15:51:33 | 2 Minute Read

 In January 2021 Innovation Visual were delighted to start partnering with the No Sugar Company, working with them to help launch this North American health snack brand in the UK. In a difficult market, and from a standing start, we have delivered some significant results in terms of ecommerce sales as well as brand awareness and market penetration for their bricks and mortar sales efforts.

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Topics: Work, News, Digital Marketing

The Future of Search

01-Dec-2022 12:56:43 | 8 Minute Read

 Search, or the practice of using online SEP’s (Search Engine Platforms) to search for information, is an everyday part of life, both at home and at work. In fact, search is so embedded in how we live, many of us never give a thought to how easily and how often we turn to online platforms to discover the information we need, be it a historical fact, a phone number for that new restaurant, booking tickets or just the satisfaction of idle curiosity.

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Topics: SEO, Technology, PPC, Strategy, Digital Marketing, Paid Search, Effective Search Engine Optimisation (SEO)