2020 has been the year of digital revolution. While bricks and mortar stores and businesses have been forced to close their doors, customers and consumers have shifted to buying online to meet their needs which in turn has meant businesses have had to adjust where they are focusing their efforts in order to compete.
We have won Company of the Year at the Stevie® Awards’ coveted International Business Awards 2020! Our hard work, team ethos and results driven approach impressed the panel and we were awarded Gold prize in the category of Advertising, Marketing, Public Relations. We are delighted to have this won this award. Read on to find out why we have been recognised.
Innovation Visual’s favourite athlete Phoenix continues to rise in the world of Taekwondo. 2020 has seen some unprecedented obstacles but she has refused to let these distract her from her goal of becoming Junior World Champion.
For background, Innovation Visual have sponsored local Taekwondo star Phoenix, for several years and we get almost as excited as she does every time there is a new trophy to celebrate! Phoenix regularly updates us on her progress, here’s her latest missive.
By Phoenix Goodman herself:
On the 2nd of September 2020, Google Ads made an announcement that upset a lot of advertisers, it said that, “Starting September 2020, the search terms report will only include terms that a significant number of users searched for, even if a term received a click.”
It’s no secret that the writing has been on the wall for traditional media, in terms of ad spend dominance, for some time now. The general move of audience, from offline and above the line engagement, towards more personalised, digital orientated engagement has been observed over a period of years with the shift even more evident due to the coronavirus pandemic. In this post we explore the real-world metrics now available and what smart marketeers should be doing when armed with this information.