News, Articles & Knowledge

Maximising Revenue: The Art of Upselling and Cross-Selling in E-Commerce

29-Nov-2024 16:17:28 | 5 Minute Read

Today’s e-commerce landscape is more competitive than ever. In a market with rising costs of acquisition and fierce competition, businesses need to be smarter in the way they generate revenue and go beyond just attracting new customers. Instead, capitalising and maximising revenue from existing customers. Two of the most effective strategies for this are upselling and cross-selling.

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Topics: SEO, Website, News, Content, Strategy, Ecommerce, Digital Marketing, Content Strategy & Planning, HubSpot, Website Development, Data, B2C, Shopify

Chatbots: Your Key to Driving Lead Generation and Revenue Growth

22-Nov-2024 14:43:44 | 5 Minute Read

The modern-day consumer is more connected and online than ever before. This makes customers more demanding as a result, seeking convenience, personalisation and the right message at the right time from brands that they choose to buy from. Various factors such as the covid-19 pandemic, the cost-of-living crisis and new generations entering adult life have led these changes in consumer behaviour, impacting both ecommerce and B2B companies.

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Topics: SEO, Website, News, Content, Digital Marketing, Content Strategy & Planning, HubSpot, Website Development, B2B, B2C, Shopify

Is WordPress Still Reliable Amid Security Concerns and Internal Issues?

01-Nov-2024 14:36:02 | 3 Minute Read

In recent months, concerns have been mounting regarding WordPress, a platform that once reigned supreme in the blogging and website creation space. What was once a robust solution for personal blogs and business websites alike now faces multiple crises that call into question its reliability. As technology advances and consumer expectations evolve, WordPress has struggled to keep pace, resulting in a bloated system characterised by excessive plugins and frequent updates that may hinder its performance. In this blog, we delve into the recent security vulnerabilities plaguing WordPress, the internal struggles of its parent company, and the urgent need for businesses to reassess their website platforms.

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Topics: SEO, Website, News, Content, Digital Marketing, Content Strategy & Planning, HubSpot, Website Development, B2B, B2C, Shopify

Trends from Inbound 2024 - The Rise of AI Agents

30-Oct-2024 10:51:56 | 8 Minute Read

As we look back at HubSpot’s annual conference, Inbound 2024, it’s clear that the digital marketing landscape is on the verge of a significant transformation. The buzz surrounding artificial intelligence (AI) continues to grow, with businesses now eager to unlock the power of AI in marketing and in their daily operations. This year has marked a pivotal shift where companies are no longer just dabbling in AI; they’re seeking to integrate it seamlessly into their existing tech stacks. With numerous AI tools released over the past year, the spotlight at Inbound 2024 highlighted how established platforms are embedding AI within their suites rather than releasing separate tools. The introduction of AI Breeze, AI Agents and Co-Pilot exemplifies this trend, showcasing a commitment to enhancing the marketing toolkit available to businesses today.

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Topics: SEO, Technology, Content, Strategy, Digital Marketing, HubSpot, Lead Generation, Artificial Intelligence (AI), B2B, AI for lead generation, AI, Inbound

Navigating AI Overviews in the Evolving Search Landscape

24-Oct-2024 12:15:10 | 7 Minute Read

The rapid evolution of artificial intelligence (AI) is reshaping digital marketing, particularly in how businesses approach search engine optimisation (SEO). Google’s latest AI developments have introduced revolutionary changes to how search results are generated, processed, and displayed. At the forefront of this transformation is the rise of AI overviews, which prioritise concise and relevant content. For businesses and brands, this evolving landscape presents both challenges and opportunities, requiring them to rethink their SEO strategies and adapt to new algorithms and expectations.

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Topics: SEO, Technology, Content, Strategy, Digital Marketing, Effective Search Engine Optimisation (SEO), Google, AI

Beyond Google in 2024: Adapting Your Digital Strategy for Sustainable Growth

03-Oct-2024 08:59:50 | 8 Minute Read

With approximately 8.5 billion searches per day, it’s no secret that Google dominates the search engine space. With such a large volume of users and search queries, it makes sense for your business to advertise on Google Ads to capitalise on this, right? The reality is that this isn’t such a clear-cut answer in 2024, with many factors emphasising the importance of diversifying your advertising portfolio and avoiding the over-reliance of a single platform, whilst continuing to maintain some level of presence on Google Ads where possible.

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Topics: Technology, PPC, Content, Strategy, Digital Marketing, Paid Search, Google