News, Articles & Knowledge

How Privacy Policy Changes Will Impact Your Business

29-Sep-2023 15:22:08 | 5 Minute Read

Data is at the heart of all business operations. We rely on numerous data points to gain an understanding of our audiences’ actions, which allow us to make informed decisions with future marketing efforts.

Read More

Topics: Website, Privacy, Google Analytics, Digital Marketing

Innovation Visual's Top Takeaways from Inbound 2023

27-Sep-2023 08:30:48 | 3 Minute Read

Earlier this month, we sent Javier and Vanessa from our MarTech team to Boston to attend HubSpot’s annual conference, INBOUND. Our purpose at INBOUND 2023 was clear: to gather knowledge, strategies, and best practices that would propel how our clients use HubSpot to new heights as well as networking with our international clients and the HubSpot community. We believe in offering our clients nothing but the best, and INBOUND provided us with an unparalleled opportunity to access HubSpot’s latest tools, techniques, and trends which will support our clients with achieving their digital marketing goals.

Read More

Topics: Website, Inbound, Digital Marketing, HubSpot

HubSpot vs WordPress: Which CMS is Right for Your Business?

22-Sep-2023 15:46:55 | 9 Minute Read

Your website is your most important digital marketing asset. When you get it right it helps your business grow, from attracting new customers to providing existing customers with an outstanding experience. Choosing the right content management system (CMS) for your website and your business is therefore critical. We see many businesses struggling to achieve their goals because their CMS is holding them back – from slow page loading to obstructive administration to not having the features marketeers need.

Read More

Topics: Website, Digital Marketing, HubSpot

How to Use Attribution in Marketing

21-Sep-2023 12:08:32 | 9 Minute Read

Getting the right insights from your data is critical to any CMO or marketing manager. Understanding what works and what doesn’t allows you to make informed decisions on where to spend time, resources, and budget. Sounds easy, right? Well, depending on how you look at your data, the answer might not always be the same, which can get frustrating and confusing!

Read More

Topics: Google Analytics, Digital Marketing, HubSpot

August 2023 Google Core Update

01-Sep-2023 08:06:22 | 5 Minute Read

It’s been a busy year for Google updates, and the second core update of the year has landed in August 2023. 

Following a turbulent time in organic search going back to May this year, the August broad core algorithm update was officially released on August 24th and is expected to take around two weeks to fully roll out. 

Read More

Topics: SEO, Content, Strategy, Digital Marketing, Effective Search Engine Optimisation (SEO), Content Strategy & Planning

Threads: Should Your Business Be On It?

24-Aug-2023 13:06:08 | 8 Minute Read

It's no secret that social media has completely changed the way businesses interact with their existing customers and how they can reach out to new audiences. However, are you feeling overwhelmed by the never-ending list of platforms your business needs to stay active on? Staying up to date with the latest social media apps and trends can be a daunting task for businesses, and with the newest arrival to join the social media world, Threads. The big question on everyone’s mind right now is ‘Should businesses jump on Threads?’.

Read More

Topics: Social Media, Strategy, Digital Marketing