News, Articles & Knowledge

Google MUM and What it Means for You

06-Oct-2021 17:43:40 | 5 Minute Read

Back in May we reported the announcement of Google MUM and what it might mean for search. MUM began to come into effect in June 2021, with the aim of delivering improved search results based on a more real-world understanding of language and complex queries. This updated blog gives more information about Google MUM and how it is likely to be applied in real world searches. 

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Topics: SEO, Website, Technology, Content, Strategy

We've Completed Our Godalming to Guinea Challenge!

30-Sep-2021 14:53:43 | 1 Minute Read

We’re thrilled to announce that the Innovation Visual Team have collectively walked, run, and cycled the 4657 km distance between Godalming and Guinea as a sponsored event in aid of The David Shepherd Wildlife Foundation! The team have put in an extraordinary effort and pushed themselves incredibly hard to achieve this goal. Thanks to all of your kind donations, we were able to raise over £2000 pounds (as at 30/09/21), which Innovation Visual will be matching, meaning we’re going to be donating over £4000 to the David Shepherd Wildlife Foundation! This money will go towards supporting the DSWF’s critical work in Africa and Asia protecting endangered animals, a cause that’s important to all of the IV team.

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Topics: News, Charity

Innovation Visual Go Sailing!

30-Sep-2021 13:14:49 | 1 Minute Read

At the start of the month, the entire IV team took a well-earned day off and headed down to Southampton to spend the day sailing. We had a fantastic day and it was wonderful to see the whole team together again after many months of working from home. In true IV style we took plenty of videos, which have been beautifully put together in the vlog below.

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Topics: Our Team, Events

Why Your Organic Click-Through Rate Is So Low & How to Increase It

30-Sep-2021 13:13:25 | 3 Minute Read

Three members of the IV team headed to BrightonSEO this month to deepen their knowledge on all things SEO. A talk we found particularly interesting focused on the three key steps you can take to improve the organic click-through rate (CTR) of your site.

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Topics: SEO, Events, Conversion Rate Optimisation (CRO)

BrightonSEO Key Takeaways: Latest Search Marketing Trends & Insights

29-Sep-2021 11:00:03 | 5 Minute Read

Three of the Innovation Visual team attended the in-person spectacle that is BrightonSEO recently. Brighton SEO is a search marketing conference where like-minded SEOs unite and congregate to discuss the latest insights, trends and tools available. From ecommerce focused speakers and technical SEO data-driven experts to local SEOs, BrightonSEO had a variety of informational teachings on how experts in the field can do things even better.

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Topics: SEO, Events, Effective Search Engine Optimisation (SEO), BrightonSEO 2021

Welcome to the Team, Abi and Lilly!

26-Aug-2021 11:08:06 | 2 Minute Read

We try not to do things by halves, so this month we’d like to introduce you to our two newest Visualisers. Abigail Cooke and Lilliana Miller.

Abi and Lilly have joined the growing IV team, bringing valuable skills and experience across the digital marketing spectrum and it feels like they’ve always been here already!

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Topics: Our Team