News, Articles & Knowledge

Building Brand Trust and Authenticity in the Digital Age

31-May-2024 12:12:09 | 7 Minute Read

The world is shifting considerably and consumer behaviours are shifting with it. People are growing more wary of the information around them; the climate crisis, the cost of living, the rise of artificial intelligence, and many more societal issues are constantly at the back of everyone's minds. We're also witnessing a generational shift as GenZ is entering adulthood and challenging conventional norms and practices. This tidal wave of change is reshaping the way brands connect with their audiences and establish trust.

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Topics: Technology, News, Content, Privacy, Strategy, Digital Marketing, Artificial Intelligence (AI)

Unleashing the Power of Lead Scoring for Digital Marketing

30-May-2024 14:12:41 | 4 Minute Read

In the ever-evolving world of digital marketing, lead scoring stands out as a powerful tool that can revolutionise your approach to customer engagement and conversion. By effectively implementing lead scoring, you can streamline your efforts, enhance efficiency, and ultimately drive better results for your business. So, let's dive into the concept of lead scoring, explore its implications, and provide a step-by-step guide on how to adopt this essential strategy moving forward.

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Topics: Strategy, Digital Marketing, HubSpot, Lead Generation, B2B

HubSpot’s Newest Hub – Content Hub

02-May-2024 15:01:52 | 5 Minute Read

It feels like every week, new AI tools are being released, whether it be Google, Open AI or otherwise, but up until now, we have only seen HubSpot dabbling with beta features or side projects like ChatSpot. However, HubSpot have taken a big step forward and introduced their latest hub; Content hub. An AI-powered toolkit that will equip marketeers with all the tools they need to streamline their daily processes.

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Topics: News, Strategy, Digital Marketing, HubSpot

Google March 2024 Algorithm Updates – Fighting genAI

02-Apr-2024 12:04:21 | 6 Minute Read

On 5th March 2024, Google announced two big algorithm updates: the March 2024 Core Algorithm Update and the March 2024 Spam Update. These updates have been launched as a response to the growing complaints of users regarding spam and low-quality results on Google search. In a post on X (formerly Twitter), Google said the algorithms are “designed to show less content made to attract clicks and more content that people find useful” – Google Search Central.

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Topics: Strategy, Digital Marketing, Effective Search Engine Optimisation (SEO), Content Strategy & Planning, Google

Key Factors for a Successful Website Project

27-Mar-2024 14:18:09 | 3 Minute Read

An underperforming website can cause issues such as declining sales and a failure to hit growth targets, and so we know that launching a new website or rebuilding an existing one can be an important, but daunting task. If not done correctly, it’s easy to fall into potential pitfalls that can impact many areas of the business.  But, with the right approach to your website project, it's possible to navigate challenges to achieve a successful outcome!

Building an impactful website is essential to any business’s digital marketing strategy. In this blog post, we focus on insights from Pete Hibbard, Operations Director at Innovation Visual, who has extensive experience of delivering website projects from scratch and managing website re-builds for clients.

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Topics: Website, Strategy, Digital Marketing, Website Development, Digital Marketing Answered

5 Lead Generation Ideas for Your B2B Business in 2024

26-Mar-2024 11:42:09 | 7 Minute Read

Does your B2B company find it increasingly difficult to generate high quality leads? This is a challenge marketeers are facing in 2024 for several reasons including increased privacy concerns, a rise in content created by AI platforms leading to over-saturation of the market, and continuous platform changes. Coupled with an uncertain economic climate, marketing departments are also faced with reduced budgets and deals closing at a slower pace, as potential opportunities have become more risk averse. This means we must rethink how we generate leads.  

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Topics: Strategy, Digital Marketing, Lead Generation, B2B